Erica Ferraro, M.A. Email and Phone Number
Strategic, passionate and results-driven marketing professional with experience leading brand strategies and new product launches spanning the pharmaceutical, vaccine and medical device industries. Experienced in developing strategic marketing plans that are clear and achievable; always keeping the patient at the center. Career highlights have included developing go-to-market new product launch plans, joint-partnership management, developing multimedia marketing campaigns, customer journey mapping, agency management, developing KPI plans and closely monitoring the effectiveness of key investments, ensuring that all promotional materials are developed in a compliant manner, and engaging with stakeholders across various departments to collaborate cross-functionally. Highly enthusiastic about building out strong marketing teams with a focus on people development. Expertise areas include:• Managing Product Marketing Teams & Developing People • New Product Launch Strategies • Joint Partnership Product Launches • Marketing Excellence Brand Strategy Development • Tactical Planning • Agency Management • Digital Marketing & Media• Global Franchise Management• Cross-Functional Team Leadership• Content Strategy• Integrated Marketing Campaigns• Sales Message Writing• PR tactics and strategies• KOL Engagement & Strategies• Market Research• Forecasting (ST & LR)
Celltrion Usa
View- Website:
- celltrionusa.com
- Employees:
- 117
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Market Access, Marketing Director - Immunology And OncologyCelltrion UsaSmithtown, Ny, Us
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Senior Marketing Manager - Immunology BiosimilarsFresenius Kabi Usa Apr 2022 - PresentLake Zurich, Illinois, UsSenior Marketing Manager on the US Tocilizumab brand team, leading cross-functional launch activities to ensure launch readiness, communication & execution for the 2024 launch of TYENNE, the FDA’s first approved biosimilar to ACTEMRA for both IV and SubQ formulation. This includes brand strategic/tactical planning, positioning, segmentation strategy, message development, creative campaign development, sampling program development, HCP engagement tactics, salesforce enablement, and sales training collaboration and meeting execution. Supported the contracting and pricing strategy and led Market Access resource development. Works closely with global counterparts to ensure a successful US and ex-US launch. 2023-2024 Biopharma Excellence Award Recipient, Biosimilars Marketing. Fresenius Kabi is a global healthcare company that specializes in lifesaving medicines and technologies for infusion, transfusion and clinical nutrition. Our products and services are used to help care for critically and chronically ill patients. Fresenius Kabi is committed to the future of biologics, and we’re going beyond supplying medicines. Our approach is BioSpecialized. From the collaborative way we work with health care professionals and patients, to how we manufacture and deliver our products. -
Strategic Marketing LeadEquashield® Mar 2021 - Apr 2022Port Washington, New York, UsUS Marketing Lead responsible for US commercial strategy for in-market & new product launches, tactical execution, the collaboration between the global marketing team for brand consistency, and managing a high-performing team of product marketers. In 2021, led a comprehensive company re-brand and market re-positioning including a new website, company image, tone of voice & segmentation strategy. Works closely with sales & clinical leadership to develop sales strategies, messages and resources to drive new business and retain current customers & reports directly to the global CCO. Equashield is a privately held medical device company providing a state-of-the-art Closed System Transfer Device (CSTD) and IV Robotics for the safe handling of hazardous drugs. Dedicated to providing a simple and elegant design that is also unprecedented in safety and ease-of-use, Equashield has committed itself to protecting healthcare workers from the risks associated with exposure to hazardous drugs and vapors. -
Deputy Director, Product Manager, Vaxelis FranchiseSanofi Pasteur Nov 2020 - Mar 2021Paris, France, FrLaunched the first pediatric Hexavalent vaccine in the US, Vaxelis; Sanofi Pasteur’s latest and most high profile pediatric product. Developed go-to-market strategies, messaging & sales training while working alongside our joint partner (Merck) to execute a successful commercial launch. -
Deputy Director, Product Manager, Meninge FranchiseSanofi Pasteur Jun 2017 - Nov 2020Paris, France, FrLaunched Sanofi Pasteur's latest Meninge vaccine, MenQuadfi, while also maintaining sales/integrity of the organization's previous version of the product, Menactra. Developed MenQuadfi's go-to-market strategic plan and innovative new ways to launch the product & train our field teams during the company's first *virtual* launch, due to COVID19. Responsibilities include: strategic plan creation, message development, campaign development, leading market research initiatives, multi channel engagement, direct to consumer campaigns, third party collaboration, strategic brand planning, analytics and sales forecasting, lead cross functional stakeholder teams, sales training programs, sales resource development, field sales strategy and engagement, customer journey mapping, customer experience lead
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Professional Vaccine SpecialistSanofi Pasteur Dec 2014 - Jun 2018Paris, France, FrTop 10% in company sales within first year employed in the field ranking 47 out of 450 reps nation wide. YOY winner of 100% brand club award, consistently meeting and exceeding sales objectives while sharing best-demonstrated practices with team and region. Consistently demonstrated leadership while actively involved as co-chair of the employee resource group DELTAS (Developing leaders and talent across Sanofi)
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Biological Sales AssociateSanofi Pasteur Mar 2014 - Dec 2014Paris, France, Frtele sales representative responsible for managing vacant territories across the nation.
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InternSanofi Pasteur May 2013 - Aug 2013Paris, France, FrWorked within the Product Conception and Development Department, specifically with Strategic Alignment and Expertise to create a new corporate model for internal communication and innovation. Better known as "Project M," the internship consisted of research, social media strategies, event planning, branding and marketing strategies, creating agendas, running meetings, and writing a 30+ page manual for the future usages of the project at the company.
Erica Ferraro, M.A. Education Details
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Marist CollegeIntegrated Marketing Communication -
Marist CollegeCommunication/ Public Relations
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Pocono Mountain East High SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Erica Ferraro, M.A.
What company does Erica Ferraro, M.A. work for?
Erica Ferraro, M.A. works for Celltrion Usa
What is Erica Ferraro, M.A.'s role at the current company?
Erica Ferraro, M.A.'s current role is Market Access, Marketing Director - Immunology and Oncology.
What schools did Erica Ferraro, M.A. attend?
Erica Ferraro, M.A. attended Marist College, Marist College, Pocono Mountain East High School.
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