An ambassador for the RCBC brand by: - Ensuring correct, quality, consistent and prominent application of brand guidelines across materials developed - Implementing a comprehensive annual audit and update of communication materials - Initiating projects to further increase brand love and visibility, through external and internal channels Creates and develops effective and creative marketing materials to support product campaigns or launchesManages, plans, and executes priority events of the BankManages the sourcing/production/allocation/distribution of corporate giveaways and promotion materials for key initiativesManages corporate brand building communication channelsDevelops, produces and deploys effective and disruptive point-of-sale materials to branches and other priority channelsHandles special projects which may include providing support for initiatives such as group-initiated promotions or rewards programLeads the creative development for the Annual ReportKeeps abreast of updates on BSP policies as stipulated in the Manual of Regulations for Banks (MORB) and Bank policies as specified in the Money Laundering and Terrorist Financing Prevention Program (MTPP) through circulars, required seminars/programs and adheres to said policies

Crafted marketing vision and strategies, developed thought leadership content, and recommended improvements based on market dataDeveloped and implemented GTM programs, conducted market research, analyzed customer insights, and optimized product/solution portfolios to drive new acquisitions and growthBuilt sales enablement tools, managed the sales content repository, and defined success metrics to track and analyze GTM program performance

As a Messaging Integrator, I translated GTM campaigns into an overarching messaging aligned with the Globe Business tone and to be adapted for execution in different channels and platforms for online and on-ground executions (blogs, newsletter, PR, events, and others). I also ensured unified and collaborative internal and external communications of Globe Business. As a Sales Enablement Strategist, I developed the channel strategy and communications plan for all sales enablement materials ensuring that they align to Globe Business standards to be adapted for execution in the different channels and platforms for online and on-ground executions.Here are my functional assignments:Created the motherhood/overarching statements and messaging for products and campaigns in coordination with the agency on record (AOR)Ensured collaborative and unified planning and integration of internal and external communications of products for migrations, end-of-life, crisis, incidents, and critical events in collaboration with NTG, CPF, Project/Program Managers, and Product ManagersOrganized Local and International Awards Entries ParticipationCreated and developed executive presentations, speeches, and talking points in collaboration with Globe executives and relevant stakeholders in coordination with AOR and Marketing Services Hub (MSH) for contentDeveloped the channel strategy and communications plan for all sales enablement materialsProduced audio-visual presentations in coordination with MSH and the AOROversaw the production of on-ground collaterals design in coordination with MSH and the AOR for sales event cascades/rah-rah's

[Deployed to the mother company: Globe Telecom, Inc.]Conceptualized the overall website marketing execution for Business and Events sectionsEnsured that the press releases in the Newsroom section are error-free and adhere to editorial guidelinesMaintained the tone and branding of blog releases for The Business Advisor and gives feedback to writers for improving content readabilityOversaw website content from creation to publishing and quality maintenance, including mobile-responsiveness of the page, with the help of Artists and CMS Administrators on Adobe Experience ManagerStrategized and recommended content curation for a more effective user journey , better SEO performance, lower bounce rates, and higher user time on pageGathered website marketing requirements and coordinates with different Globe brands to reflect new GTM campaigns and launches on the website

In addition to my previous duties as a Product Executive:Assisted in charting and executing GTM strategyFollowed through towards deal closure and facilitated contract drafting and sign-offs for partnership and distributionNegotiated with suppliers and distributors for a cost-efficient delivery of products and servicesMapped out process flows and operational flows to ensure day-to-day efficiencyWorked with cross-functional teams from product creation to delivery

Developed business relationships with banks, mobile network operators, government branches, and enterprises in MyanmarProduced below-the-line marketing collaterals for B2B-targeted brand communicationAnalyzed business needs and requirements to improve day-to-day operational efficiency and enhance client revenuesPrepared business proposals and conducted presentations at the Senior and Board level to offer payment technology solutions and optimization for banks and enterprises

Spearheaded content creation and publishing for digital marketing and produced collaterals for on-the-ground marketingLed and coordinated all Digital Marketing activities for a mobile app rolled out in Nigeria, Zimbabwe, Myanmar, and IndiaMaintained Product Branding in the overall look and feel of all marketing materialsConducted writing, content checking, and rewriting for all internal and process documentsPrepared business proposals for initiating partnership with banks, mobile network operators, billers, etc.

Proofreads blogs, web content, research papers, theses, technical studies in terms of grammar, spelling, accuracyEnsures that content follows branding, tone, and editorial guidelinesSuggests styles and techniques to authors for clear and effective writingFormats technical papers against the parameters set by organizations arranging journal submissions and publications

Edited transcripts of corporate event conferences, earnings, analyst and investor calls happening globallyProvided highly accurate transcripts with the best timelines possibleProofread and edited transcripts to ensure accuracySuggested points of improvements to transcribers

Ensured that internal documents and published contents conform to HSBC’s Editorial Style GuideAssured the quality of contents being published by correcting grammatical errors and doing sense-checksWritten contents and copies as per client’s requestAssisted bank departments with investor broadcasts being posted on HSBC’s public websiteCreated carousel copies, blurbs, and metadata descriptions, tags, and keywords to business articles posted on the Insight Centre, HSBC’s public platform for banking and finance insights and analysesAssisted the Marketing Department with the content of promo materials for HSBC cardholders

Joined immersions in IP communitiesDocument IP narrativesInterview IPs to get their feedback on the impact of NCIP projects to them and their communitiesCreate communication materials about IPs and IP culture