Miniboss Solutions fast facts:+ We bring over a century of experience and have launched over 150 AAA games which brought in a collective $80BLN+ in revenue. + Ready to assist with any stage of your game's lifecycle.+ Addressed challenges for our partners including:--> Increased new customer UA by 2x month or month--> Advised on staffing, operations and agency support (CRM, UA, etc)--> Resolved critical needs to deliver on GTM planning and full funnel brand and performance strategy across all platforms in a short turn around time

As a seasoned advertising, tech and gaming advisor, I specialize in helping startups and consulting firms develop and execute effective GTM strategies. With a proven track record of driving growth and achieving market penetration, I offer tailored solutions to meet the unique needs of each client.

Revenue Growth Architect + Led a high performing global team of 10 to exceed $375M+ in annual revenue through strategic sales plans and a focus on customer success.+ Achieved $350M in YouTube upfront commitments in 2023 through innovative deal structures and strong client relationships.+ Forged strategic partnerships with industry leaders like EA, Sony, Nintendo, and Activision-Blizzard.+ Secured a multi-billion dollar, cross-Google partnership for a major gaming publisher.+ Pioneered AI ad adoption for clients, leading to an 18% advertising efficacy improvement.+ Launched the Priority Partner Program to streamline collaboration across Google Business Units and accelerate growth for top clients.

+ Proficient in a variety of sales strategies including Google's Five Point Framework (very similar to MEDDIC)+ Coached over 75 sellers (and over 100 hours) between 2022 to 2024 + Empowered sellers to achieve breakthrough results: Equipped teams with tools and strategies to navigate challenging conversations, uncover client opportunities resulting in 20% increased sales revenue.+ Increased seller confidence and effectiveness: Used relatable stories and active listening to unlock seller potential and drive "aha" moments

PromaxBDA is an international member association of marketing professionals in the entertainment media industries dedicated to advancing the role and increasing the effectiveness of promotion, marketing and design within the industry, related industries and the academic community.

Skyrocketed Gaming Revenue:+ Pioneered video ad sales on YouTube (Employee #37K), securing early adopters and training internal teams across M&E, Gaming, Travel and Retail.+ Drove innovative YouTube ad formats (mastheads, live sponsorships) in 2008.+ Grew full-stack media revenue for top gaming clients by 30%+ annually.+ Secured and executed high-value YouTube Upfronts exceeding $14M, driving a 258% YoY increase in display advertising (2011)

+ West Coast Account Executive for XFire (start-up acquired by Viacom in mid 2006). XFire was a community site for World of Warcraft users that allowed them to upload photos, videos, and screenshots, make connections, and attend monthly events. + Responsible for driving 250% advertising growth for West Coast clients: Telco, Tech, Travel, Gaming, Theatrical, Auto and Retail.

Worked with tech clients at ZDNet from 1999 - 2000Worked with videogame publishers at GameSpot/CNET from 2000 -2006