Responsibilities: engagement, customer lifecycle and communication channels, re-engagement and retention programs, campaign management and reporting, customer experience• Oversee and identify retention-focused marketing opportunities toward driving engaged and loyal card customers and maximizing customer lifetime value (LTV)• Lead multi-channel marketing communications and lifecycle program, including campaigns and offers, email, push notifications, and in-app messaging, by leveraging data across the customer funnel toward targeted, personalized, and optimized banking experiences• Collaborate with internal and external agency teams to develop, plan, prioritize, and execute marketing projects while aligning Porte's brand and legal standards, creative strategy, and overall business objectives• Analyze data to track campaign KPI metrics on campaign performance and engagement to guide future solutions, optimizations, and overall marketing decisions • Increase awareness and engagement of new app features and product launches by managing strategy for marketing communications across various channels• Manage customer experience management initiative to administer customer feedback program toward actionable insights, improved customer interactions and touchpoints, and reduced customer churn and detractors

• Generated demand by monitoring trends across industries of 2,000 accounts to identify opportunities for Oracle Marketing Cloud products through a consultative, storytelling approach by connecting business challenges to appropriate solutions among B2B and B2C clients • Analyzed weekly reports and successful KPIs towards account strategy to expand pipeline and exceed $300K quarterly quota• Ran and tracked targeted campaigns with focused messaging and content to drive engagement and conversion rates across channels

• Analyzed data covering 57,000 accounts through Excel to identify industry patterns and sales trends within vertical markets to uncover emerging white space opportunities and recommend marketing solutions• Pitched market strategies with data visualization to high internal stakeholders, highlighting target industries for sales teams to maximize efforts and growth results• Collaborated with internal marketing teams to promote collateral and knowledge of target verticals based on data analysis to align sales conversations

• Presented actionable marketing solutions using consulting marketing research methodologies, increasing customer retention by 2% within 12 months• Identified insightful marketing plan through data analytics and industry research to address target segments of churned customers• Created and distributed customer surveys with strategic questioning collecting 1,000 responses to improve understanding of brand presence and discover opportunities for retention

• Reconstructed brand strategy and achieved 100% property occupancy by nurturing and recruiting 20 leads per week • Conducted market surveys to investigate market conditions and remain knowledgeable of competitive trends• Strengthened renewal rates and maintained brand leverage through consistent direct marketing and event oversight

Agency Group (Fall 2018), Stylust• Created strategic, targeted content to launch client’s guerrilla marketing plans focused on UT campus and students• Increased site traffic and brand awareness through guided SEO keyword, topic research, and blog strategy• Collaborated with other agency members to establish mutual understanding and direction of client’s project objectivesContent Committee Member (Spring 2018)• Created official logo to brand the content committee of Texas AMA• Designed digital content for social media outlets via Adobe Illustrator and Photoshop• Improved online presence of AMA yielding an increase in student outreach