Erica Ng Email and Phone Number

Key responsibilities:Corporate/HR, F&B, Retail PR• Strategize and execute PR plans to communicate the integrated resort’s corporate and human capital development goals.• Lead and carry out PR campaigns and media outreach to support the IR’s hiring objectives.• Manage and plan PR strategy to support business objectives of The Shoppes at Marina Bay Sands, as well as over 15 Food & Beverage establishments within the IR. These include year-round PR work for celebrity chef restaurants and visiting renowned chefs such as Wolfgang Puck and Tetsuya Wakuda.• Develop and execute PR strategy for the launch of new and first-to-market culinary brands in MBS, including Black Tap New York and Yardbird Singapore.• Plan and conduct media activities to generate positive, high-level placements in print, broadcast & online media.• Manage relationships with internal and external stakeholders to ensure successful delivery of agreed objectives.• Identify and craft award-winning submissions for various business units.Media relations (China & Singapore)• Develop and execute media strategies in key markets to drive brand awareness across all sectors of the integrated resort.• Organise and execute quarterly media familiarization trips with journalists and KOLs from China.• Manage China-based PR agency to develop measurable KPIs and budget; provide China media with timely updates; secure interviews with key spokespeople to generate positive publicity for the IR.• Monitor compilation of monthly PR reports; analyse media coverage;communicate PR results with internal stakeholders.• Craft, translate, and proofread bilingual content for press releases and fact sheets; quarterly newsletters.• Write speeches for company executives; manage press queries and interview requests.

Key responsibilities:Retail, MICE & Sustainability PR• Conceptualize and execute PR plans for luxury and lifestyle events, MICE & Sands Eco360 initiatives • Plan and conduct media activities to generate high-level placements in print, broadcast & online media• Manage relationships with internal and external stakeholders to ensure successful delivery of agreed objectives• Identify and craft award-winning submissions for various business unitsMedia relations (China & Singapore)• Develop and execute media strategies in key markets to generate and sustain brand awareness across all sectors of the integrated resort• Organise and execute quarterly media familiarization trips; develop KPIs, budget & targeted media pitches• Direct China PR agency to provide media with timely updates and new editorial opportunities• Monitor compilation of monthly PR reports; analyse media coverage and communicate PR results with internal stakeholders on a quarterly basis• Create content for press releases and fact sheets; publish quarterly MICE newsletters• Write speeches for company executives; manage press queries and interview requests• Translate (English to Chinese & vice versa) and proofread press material in ChineseCommunications Team Internship Programme• Recruit, hire and train interns every six months and develop learning opportunities • Oversee and guide interns through individual mini projects

• Retail & MICE PR • Media relations: Singapore and China• Corporate Social Responsibility• Communications Team internship supervisor

• Supported the Communications Team in launching a major event for the Topping Out of the hotel towers• Wrote internal newsletters, drafted press releases and translated press material• Managed event logistics, daily media monitoring and administrative duties• Helped with media familiarization trips and briefings during pre-opening