Erica Pidor Email & Phone Number

Somerset, Nj

Fully managed planning, creation and execution of organic social media strategy for company Instagram, TikTok, LinkedIn, Facebook, TikTok, YouTube, and Twitter/X. Increased company LinkedIn following threefold in one year.Coordinated with paid media department to create and share content for ads across native, social and other digital channels.Created and implemented content strategy for company blog, including idea generation, writing, posting and sharing based on priority keywords and consumer education. Created and implemented the first-ever HearingLife Scholarship for Audiology Students.Created the first-ever Featured Provider series for the HearingLife blog highlighting outstanding members of the field team. Performed regular website updates, including SEO improvements. Coordinated with digital team to implement larger updates and recommendations. Coordinated with PR vendor for earned media coverage and sharing of media stories, as well as strategy discussions and planning. Worked with HR business partners to promote job openings, externships and growth opportunities to internal and external audiences.

Fully managed planning, creation and execution of organic social media strategy for Instagram, TikTok, LinkedIn, Facebook, Pinterest and Twitter. Managed two Facebook communities for both B2B and B2C channels, including coordination with internal teams to ensure insights from these groups were used in decision making. Implemented company’s first LinkedIn strategy to maximize employee recruiting and branding on the platform. Experience utilizing LinkedIn product pages, writing employee features and using LinkedIn’s newsletter feature. Responsible for responding to social media messages from business stakeholders and end-users and routing to the appropriate channels. Managed influencer marketing program, including recruitment, contract negotiations, coordination and reporting. Responsible for company blog, including idea generation, writing, posting and sharing. Idea generation process includes keyword research and writing includes SEO tactics. Performed regular website updates, including those for SEO improvements. Created and sent monthly reporting on social media to employees to improve knowledge of business partner activities and brand sentiment. Responsible for all email marketing campaigns, including automated emails in the sales funnel, regular B2C emails, as well as regular B2B email updates, product launch emails and more.

● Led company website redesign and reprogramming project, including agency relationship management, content management and ongoing website audit process to ensure site stays up to date.● Performs ongoing google analytics evaluation to inform content planning, website updates and recommendations to teams across the organization. ● Provides ongoing website updates, SEO updates and organizational support for all company websites.● Strategy and planning for social media posts and paid campaigns. ● Lead company pay-per-click efforts on Google Ads, including making recommendations for content to promote, determining ad headlines and copy, making ongoing adjustments and monthly reporting to leadership. ● Collaborates with youth programs team to support digital marketing and content needs, including social media posts, email newsletters and landing pages. ● Created company image library.

In June of 2018, Western Dairy Association merged with Dairy MAX and I became part of the team here. I work on internal and external digital communication strategies to tell the story of the dairy farm families in our 9 state region.-Manage all digital communications for the company, working across business units and with an external agency to ensure digital efforts ladder up to the company’s strategic plan and vision and meet brand standards.-Manage two company websites, ensuring all content is posted to the appropriate site by intended audience and internal audiences understand the purpose of each site. -Managed the redesign process for both Dairy MAX websites, including planning, internal communication, content transfer, launch and launch announcement plans. -Managed the merging of Western Dairy Association’s website into the two Dairy MAX websites. -Responsible for reviewing and analyzing agency reports for website and social media and exploring Google and social platform analytics further if needed. -Created a Digital Results Executive Summary that synthesized the most important results each quarter for C level leadership to understand the results of a unified communication plan. -Responsible for working across business units and with an external agency to plan, implement and report on digital ad campaigns. Ensured internal audiences understood scope and results of campaigns. -Work with business unit communicators to build email blasts and provide suggestions for content.-Provided crisis and issues support, including weekly activist monitoring and reporting back to crisis and leadership teams. -Taught multiple social media classes internally and to members of the board of directors - class topics included Instagram set up, Facebook page set up, personal Facebook privacy management, YouTube and more.

Thornton, Co

-Managed the company website and blog, including managing a full website redesign and launch.-Managed all company social media channels and determined which channels were appropriate for the Western Dairy Association brand. -Taught multiple social media classes to various agricultural groups - class topics ranged from beginning to advanced skills on multiple platforms, including Facebook, Twitter, YouTube, HootSuite and Blogger.-Directed the creative process for all company print materials, working across departments and with an external agency for creative. Ensured all materials met brand standards, messaging and completed final proofing.-Composed, gathered photos, managed templates and sent email marketing campaigns as needed for all business units.-Worked with CEO and other leadership to write both an annual report and yearly business plan outlining the strategic direction for the company.-Responsible for finding and working with multiple third party vendors, including web design company, video production company and photographers. Successfully kept projects on-budget and communicated Western Dairy brand accurately for optimal outcomes. Experience creating shot lists, scripts and managing website projects. -Provided crisis and issues support as needed including monitoring of activists, crisis plan writing and updating and attending a regional crisis drill.

Golden, Co

Managed between 35 and 40 dental, legal, ophthalmology, plastic surgery and bariatric client accounts in a fast-paced environment in a professional manner-Managing client expectations by effectively communicating the scope of projects and services offered to a highly educated clientele in a professional manner-Monitoring of monthly SEO scan reports and coordination with optimization specialists to implement strategies to improve website results-Coordination across multiple departments of the entire custom website design process, including content writing, design, optimization and pay-per-click-Up-selling appropriate products to existing clients, including redesigns, mini-sites and content additions-Monthly calls with clients to discuss strategy and lead generation improvement options, as well as monthly content additions to the website-Consulting with and instructing clients on the use of Facebook, Twitter, WordPress blogs, Google Analytics, review management software, Word Press, Blogger and the Drupal content management system, including providing written instructions-Trained new department employees in the use of Sales Force software, project templates and protocols, and acted as a mentor for new Internet Marketing Consultants-Created training program for new Assistant Internet Marketing Consultants, including updating training manual, organizing training with multiple departments and follow-up to gauge comprehension at 90 days-Organized and presented training for the entire account management department on the front-end use of Drupal. Organized and presented to entire company on Google Analytics.-Responsible for writing of twice-monthly departmental newsletter, including researching material and posting to company intranet. Responsible for coordinating and organizing monthly company newsletter for distribution to clients and sales prospects-Responsible for updating departmental intranet resources, project templates and other documentation

*Completed an average of 50 web updates per month, always on deadline or before, *Wrote email blasts about products and services to be sent to clients twice a month, *Wrote how-to instruction sheets for client use on Facebook Fan Pages, Yelp, Blogger and Google Reader, *Gave Account Managers twice-monthly updates on the status of their clients’ recurring content, *Effectively communicated my skills and availability to my team, *Compiled statistical reports and competitor analyses for clients, *Re-organized navigation and site maps for several client sites, *Secret shopped clients over the phone and by email, *Posted blog entries and electronic press releases

Transcribed detective and patrol reports using Dictaphone technology and entered into ILeads database.

Write press releases and articles, design and write brochures and flyers, edit Annual Report, write scripts for Cop Talk TV show

Wrote articles on a variety of topics for a daily newspaper. Included sorting through press releases, interviewing for human interest, crime and community event stories and more.