Lead the development and execution of strategic commercial plans for the Stills portfolio, enhancing brand value and ensuring growth through flawless POS execution. Collaborate with bottler partners to align local initiatives with overall business objectives, strengthening relationships and driving market-specific growth.

Responsible to lead system commercial strategies implementation for TraditionalTrade (On & Off Premise), identifying key opportunities, to guarantee channel strategy implementation,delivering revenue, transaction and volume objectives. Lead with a cross funcional team affordability and coolers plan for the channels.

Garnier Brand | Categories: Skincare (Garnier Skin), Hair Color (Nutrisse) and Deodorants (Bí-O)• Strategize the launch of Garnier Skin in the Brazilian Market: market opportunities, brand positioning, Go to Market and Full IMC Plan• Be a strong voice in the development of the brand vision and strategy for all sub-brands• Portfolio and P&L management

In charge of building a Category vision, bringing a clear and strategic role of each L'Oreal Brand and guarantee a sustainable growth of our business within the clients.

Multichannel East (RJ, MG, ES), Midwest (MT, MS, GO, TO) & National Wholesaler • Identify and map regional opportunities (clients and market) and develop action plan to contribute to the growth of categories in the clients in a continuous and sustainable way.• Translate and adapt the strategies, priorities and categories plans to the commercial team and customers.• Guarantee flawless execution at POS (5Ps).• Main achievements: significant improvement of execution KPIs (5 Ps) at… Show more Multichannel East (RJ, MG, ES), Midwest (MT, MS, GO, TO) & National Wholesaler • Identify and map regional opportunities (clients and market) and develop action plan to contribute to the growth of categories in the clients in a continuous and sustainable way.• Translate and adapt the strategies, priorities and categories plans to the commercial team and customers.• Guarantee flawless execution at POS (5Ps).• Main achievements: significant improvement of execution KPIs (5 Ps) at the region (+ 500%). Mindset change in the commercial team with better alignment of priorities and resource/tools usage directly impacting on business. Show less

Customer Marketing – Hair Care, Deodorants and Nails Categories• Develop and translate brands strategies into Category vision: Hair Care, Deodorants and Nails in order to drive category growth with our customers in the short and long term.• Build competitive analysis to identify key insights, trends and opportunities and propose action plan.• 5Ps flawless execution for each category and launches to ensure proper implementation by the sales team.• Main achievements. Hair Care:… Show more Customer Marketing – Hair Care, Deodorants and Nails Categories• Develop and translate brands strategies into Category vision: Hair Care, Deodorants and Nails in order to drive category growth with our customers in the short and long term.• Build competitive analysis to identify key insights, trends and opportunities and propose action plan.• 5Ps flawless execution for each category and launches to ensure proper implementation by the sales team.• Main achievements. Hair Care: Turn around of Fructis recovering its credibility with the trade. Flawless execution of Elseve in the POS putting the brand close to the category leadership. Deodorants: gain of weighted distribution to drive brand growth. Show less

Hair Care Category (Brand: Garnier Fructis)• Lead and develop the full brand restage including: packs, sizes, formulas, communication and market strategies (price, promotion…) across multifunctional areas.• Gather, manage and extract strategic and tactical insights from market data and competitors and develop action plan.• Develop and implement the BTL communication.• Portfolio and P&L management.• Main achievements: responsible for the turnaround of Fructis in Brazil.… Show more Hair Care Category (Brand: Garnier Fructis)• Lead and develop the full brand restage including: packs, sizes, formulas, communication and market strategies (price, promotion…) across multifunctional areas.• Gather, manage and extract strategic and tactical insights from market data and competitors and develop action plan.• Develop and implement the BTL communication.• Portfolio and P&L management.• Main achievements: responsible for the turnaround of Fructis in Brazil. After loosing Market Share and decreasing sell in for two years the brand recover its positioning and grew +20% in 2013 vs 2012. Show less

Oral Care (Brand: Sorriso) and Home Care (Brand: Ajax, Pinho Sol, Ola).• Develop and execute yearly marketing plans including insight development; situation analysis; volume forecasting; financial planning; communication; and product renovation and innovation requirements.• Develop and implement Media Plans.• Lead projects with cross-functional teams (Sales, Supply Chain, R&D, Packaging, and Manufacturing) in the development of line extensions, product improvements and new product… Show more Oral Care (Brand: Sorriso) and Home Care (Brand: Ajax, Pinho Sol, Ola).• Develop and execute yearly marketing plans including insight development; situation analysis; volume forecasting; financial planning; communication; and product renovation and innovation requirements.• Develop and implement Media Plans.• Lead projects with cross-functional teams (Sales, Supply Chain, R&D, Packaging, and Manufacturing) in the development of line extensions, product improvements and new product developments.• Apply financial and operational knowledge to determine the impact of brand activities in business (P&L Statement).• Utilize relevant internal and external data sources to provide analysis (competitor assessment, trends, and business opportunities) and recommend actions related to consumer.• Manage the execution of the promotion process as on packs and coordinate in store promotion activity with customer marketing and sales team.• Develop and identify new packaging, product and/or brand communication opportunities. Show less

Direct Channel• Align Brand and Direct Channel strategies while recommending sales team actions.• Coordinate promotion activities with Sales Representatives as on packs and push ladies. • Analyze market and competitive assessment data in order to identify trends and business opportunities.• Develop featured advertisements.

• Develop and implement Strategic Category Management for Oral, Personal Care and Household Categories in Kacc and Direct Channel Clients.• Develop assortment analysis and best in class plan-o-gram for assigned business to improve sales and profitability of the category. • Work with Mkt and Sales to define SKU priority lists and best practices for field sales objectives and strategies.• Develop Oral Care Educative Shelf concept in order to educate consumers about the 4 steps for a… Show more • Develop and implement Strategic Category Management for Oral, Personal Care and Household Categories in Kacc and Direct Channel Clients.• Develop assortment analysis and best in class plan-o-gram for assigned business to improve sales and profitability of the category. • Work with Mkt and Sales to define SKU priority lists and best practices for field sales objectives and strategies.• Develop Oral Care Educative Shelf concept in order to educate consumers about the 4 steps for a healthy mouth.• Work close to R&D, understanding Shopper and Consumer Insights, guaranteeing the best experience for shoppers in POS based on Purchase Decision Hierarchy.• Manage data provider (customer and market performance) and other 3rd Party Software (i.e. Space Planning Software) in order to identify trends, business opportunities and recommend actions.• Develop educational and training materials for field sales on assigned categories (Selling Stories) and develop account presentations. Show less

• Support in store management and daily activities.• Direct contact with end-customers, pursuit of long-term loyalty.