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As a Producer of Events, Sponsorships and Experiences, I have over 25 years of experience crafting and managing impactful event experiences that reach and engage audiences across the globe. I deliver results through performance-oriented event strategies that include in-person, virtual and hybrid events and trade shows for companies such as Google, LinkedIn, Uber, and J.P. Morgan as well as numerous event agencies. I work closely with companies to advise and guide them on how to influence customer acquisition and retention, grow brand awareness and impact business priorities through events. I am skilled in sponsorships and brand partnerships, creative solutions, and out-of-the-box thinking.
Erica H. Ross
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Producer: Events, Sponsorships And Experiences - ContractorErica H. Ross Mar 2021 - Present• Produce virtual, hybrid and in-person corporate, B2C and B2B events and trade shows from concept to activation to post event ROI analysis.• Advise and guide companies on how to reach clients, prospects and employees through targeted event strategies that have commercial impact.• Conduct ROI analysis and reporting to measure an even's impact on the business.• Global planning and execution across the US, EMEA, Asia and Latin America.• Management of large and complex budgets.• Extensive background working with the C-Suite , global leaders, subject matter experts and clients.• Expert in creative solutions through out of the box thinking.• Experienced in sponsorships and brand partnerships.• Clients include: BNY Wealth, LinkedIn, J.P. Morgan, Apollo Global Management, VettaFi, Golub Capital, Google, Uber, Jack Morton Productions, Empire Entertainment, Unbridled, Grow Marketing.
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Senior Lead Project Manager - ContractorLinkedin Nov 2021 - Dec 2022Sunnyvale, Ca, Us• Contracted by LinkedIn to manage logistics for their premier B2B events and spearhead operational efficiencies for the Global Event Marketing team. • Part of the Global Event Team for LinkedIn's showcase events, including the Marketing Solutions team's inaugural flagship B2B event, B2Believe• Tasked with ensuring that the client experience was first class, unique and on brand• Managed workstreams, project timelines and lead the coordination of our agencies and cross functional partners to ensure we worked together towards the same goals• Managed all event operations and logistics • Partnered closely with business units as well as cross functional teams from the Creative Studio to Procurement. -
Head Of ExperienceMorgan Stanley Jul 2019 - Mar 2021New York, Ny, Us• Set the vision and defined the optimal Morgan Stanley end-user client and employee experience that drove the programming, design and services required for Morgan Stanley's future environments across the firm.• Crafted and implemented strategies around the end-to-end user experience for virtual and hybrid teams. • Researched and leveraged technology, developed roadmaps and persona journeys for implementation across regions to create the optimum employee experiences.• Business sponsor and project owner of the first ever Morgan Stanley employee experience app. Drove the strategy and user experience model. -
Senior Vice President, Content, Events, Sponsorships And Client ServicesTiger 21 Jul 2017 - Jul 2019New York, Ny, Us• Created and managed the visioning, strategy and implementation of member events, programming and sponsorships that enabled TIGER 21 members to engage with compelling speakers, sponsors and one another to enhance their experiences and drive an emotional connection to the organization• Created and executed a member experience strategy that drove retention and assisted with sales efforts• As part of the TIGER 21 Operating Committee, coordinated across the leadership team to develop and implement organizational strategies, talent development and promote progress towards business objectives.• Managed four teams and determined development plans, training, evaluations, reviews, compensation and trajectory. Kept the teams motivated through development opportunities, training and transparency.• Established and tracked key performance indicators to assess effectiveness of adopted initiatives and redirect efforts• Implemented best practices and processes for teams to ensure consistency across custom experiences and offerings• Built and enhanced TIGER 21's content offerings by selecting and identifying relevant and engaging speakers for monthly meetings, the core of the organization's membership experience• Transformed departmental operations through aggressive process overhaul and attention to quality -
Global Head Of Events, Private BankJpmorgan Private Bank Oct 2007 - Jul 2017• Defined the strategy for the Global Private Bank events team to ensure programming underscored business priorities, had a consistent and distinctive experience and meaningful impact• Partnered with the Firm's C-Suite executives, all lines of business and practice leaders globally to understand target audiences and develop strategies that supported specific business goals • Concepted, created and executed in-person and virtual experiences to build an intellectual and emotional connection with clients and accelerate acquisitions. Initiated and launched a digital strategy for key Wealth Management events, allowing our attendees to connect in a seamless and dynamic way. • Managed a team of 38 planners globally who executed close to 1,000 events annually, reaching nearly 30,000 clients and prospects each year and operated a budget of approximately $20MM annually. Analyzed variable data for operations to determine areas for improvement, increased efficiency and potential cost savings. • Managed employee engagement and improvement strategies, development plans and trainings to encourage exceptional performance from all staff. Made all decisions regarding team's compensation, promotions, performance improvement plans and project assignments. • Business Manager for team partnering with Legal, Risk, Technology, Compliance and cross border teams to ensure events adhered to global regulations. Strengthened department by leading implementation of new projects and procedures. Crafted and monitored internal control systems.
Erica Ross Skills
Erica Ross Education Details
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Occidental CollegeSociology
Frequently Asked Questions about Erica Ross
What company does Erica Ross work for?
Erica Ross works for Erica H. Ross
What is Erica Ross's role at the current company?
Erica Ross's current role is Event Producer and Strategist | In-person, virtual and hybrid event development and execution..
What is Erica Ross's email address?
Erica Ross's email address is er****@****hoo.com
What is Erica Ross's direct phone number?
Erica Ross's direct phone number is +121246*****
What schools did Erica Ross attend?
Erica Ross attended Occidental College.
What skills is Erica Ross known for?
Erica Ross has skills like Leadership, Virtual Events, Customer Experience, Social Media, Cross Functional Coordination, Brand Marketing, Executive Management, Digital Strategy, Account Management, Executive Production, Teaching, Event Planning.
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