Erica Thrift Email & Phone Number

Valdosta, Ga, Us

Valdosta, Georgia, United States

• Identifying opportunities for the creation and use of multimedia communication strategies and social media marketing for the city and police and fire departments.• Organizing and developing creative projects from conception to delivery including video, digital (static and dynamic), and print assets for multiple city departments.• Managing production processes including concept development, shooting, and editing a range of video, photography, and graphic design projects for multiple city departments.• Collaborate with team members and multiple departments for implementation of creative projects • Develop and pitch creative media relations strategies and marketing campaigns to leadership.• Created branding guides and messaging for fire and police departments.• Ensure all video and digital content is consistent with branding and messaging.• Improving social media presence for fire and police departments.• Police: Increased Facebook engagement by 100% in 12 months with a 1.1 million reach. Increased Instagram reach by 221% in 12 months with a 15.1k reach.• Fire: Increased FB engagement by 100% and IG engagement by 202% in 14 months.• Improving and implementing community engagement projects.• Write and edit articles, press releases/advisories, and engage in media outreach.• Write, edit, publish, and share high-quality and engaging daily content that builds meaningful connections.• Aide in maintaining City of Valdosta website

Valdosta, Georgia, United States

• Managed print and digital publication for magazine• Created visual campaigns and storytelling • Created & designed content for social media platforms, website, and magazine including graphics, videos and articles • Maintained and updated Wordpress website • Conducted research for content creation and articles• Developed an unified multi-media campaign based on conducted research • Organized journalistic interviews and photography shoots for print and digital content• Interviewed clients for articles• Wrote and edited articles for digital and print publication• Supported sales presentations, campaigns, and communication between sales team and clients• Organized and implemented communication strategies with clients

Georgia

• Developed and implemented meditative and expressive art programs to encourage positive expression of feelings and relaxation improving mental health status in residents.• Developed and implemented art programs to encourage physical coordination and sensorimotor functions and slow down cognitive decline.• Designed monthly newsletters, activity calendars, flyers, and educational brochures to improve information and communication among staff, family, and residents.• Designed and mailed custom postcards implementing communication between families and residents.• Designed memory cards for residents living with dementia prompting communication and decreasing anxious behaviors.• Planned and organized activities and special events from beginning to completion including set up, decorating, catering, and designing space.• Coordinated communication between families and residents.• Implemented monthly and annual budget expenses.• Organized and recruited volunteers. • Instructed various recreational and creative activities improving residents’ quality of life • Performed assessments to determine baseline activity care plan and continued progress assessments.• Documented daily, quarterly, and annual progress assessments.• Collaborated with IDT team to determine comprehensive recreational treatments and behavioral interventions.

Explained and demonstrated artistic techniques to adult and children's art classesMaintained attention of large and small classes while providing a fun, easy-going and therapeutic atmosphereDesigned compositions for clients’ desired subject matterDesigned and created stencils for compositions used for preparing canvases

Valdosta, Ga

•Ensured all digital and print content was consistent with brand messaging.• Designed digital and print assets for effective advertising strategies increasing engagement and sales among target audience including monthly newsletters, fitness calendars, event flyers, and brochures.•Created designs for promotional items such as clothing, pens, water bottles, etc..• Organized collaborative events with local nonprofits.•Designed marketing content for collaborative community events and fund raisers.•Developed and maintained relationships with clients and business owners.•Planned, organized, and set up company events from beginning to completion.•Trained and managed employees.•Set team goals for membership sales, renewals, and add-on packages.•Evaluated team and individual employee performances.

Master Of Fine Arts - Mfa, Media Design

Bachelor Of Arts - Ba, Fine/Studio Arts, General

Associate'S Degree, Business Administration And Management, General