Erica Trout Email & Phone Number

Clarksville, Tn, Us

Tennessee, United States

- Develop and execute brand strategy to increase brand awareness- Strengthen brand voice by highlighting core values of the company- Maintain fresh photo catalog with regular photo shoots of product- Design and schedule social media posts to engage with customers- Elevate all in store signage to reflect brand standards- Implement systems to organize and streamline internal staff communication

- Provide marketing consultation for clients wanting to strengthen brand voice- Generate brands reflecting clients’ desired tone and messaging- Social Media analysis and strategic plan development- Create logos, marketing materials, websites, and social media content

Clarksville, Tennessee, United States

- Led creative direction for all visual communications, ensuring brand consistency- Organized and executed photo shoots to ensure professional website images- Implemented innovative content strategy to increase conversions & email open rates- Designed and managed e-commerce site through Shopify, including SEO- Directed marketing efforts, contributing to more consistent online sales

Clarksville, Tennessee Area

- Led curriculum development, designing and implementing a comprehensive digital arts curriculum aligned with industry standards and software- Guided students through learning and applying project management- Provided students with a foundation of visual identity and strategic communication to enhance understanding of design on brand perception- Provided mentorship to prepare students for careers in design and marketing

Clarksville, Tennessee, United States

- Conceptualized & executed logos for each of the CMCSS Academy programs- Designed summer program graphics for the CMCSS Academy programs- Re-designed logos for various elementary and middle schools to ensure their brand aesthetics aligned with the already established look of the other system wide school logos- Conceptualized & designed 'The Rise Report' to include type formatting, layout, photo selection, and design of data visualizations. (This publication earned an Award of Excellence with the NSPRA in the Publications & Digital Media category)- Conceptualized, provided layout design & user interface strategies for the redesign of the CMCSS website and the individual school sites within the CMCSS district.

Clarksville, Tn

- Created & maintained brand standards for The Tanglewood House (our event venue)- Maintained brand standards for our event rental company/services- Managed social media accounts- Built & maintained thetanglewoodhouse.com- Offered custom design services to brides and clients (to include invitations, graphics, brochures, business cards, mailers, and specialty products.)- Served as a creative/marketing consultant for clients in need of ideas to draw in business, plan events, advertise their services.- Conceptualized & oversaw the redesign of psrevents.com through a third party service.

Clarksville, Tennessee Area

During my time at MediaWorks , I consulted with new, current and potential clients to meet all of their printing, design and marketing needs. We were a small print shop and design agency who provided print, digital, and web products to a variety of clients in varying industries.

• In charge of layout & design of the 40-page, in-game publication Preds Press• Updating the team's Media Guide on a yearly basis• Contributing creative copy for tv, radio & print ads to promote marketing campaigns throughout the regular and playoff seasons• Establish a strong working relationship with print vendors and suppliers• Working with the other graphics/marketing team members to create banners, stand ups, displays reflecting our branding to promote familiarity of the team to the Nashville community

Ba, Visual Communications/Graphic Design

Activities and Societies: Visual Communication Society Women of Communications Sigma Alpha Iota: International Music Fraternity Sigma Chi.

Communications Track, 9Th - 12Th

Activities and Societies: TV Production, Speech & Debate, Drama, National Forensic League, International Thespian Society, National Honor.