Erica Werber

Erica Werber Email and Phone Number

Founder and CEO of Literie @ Literie
Erica Werber's Location
New York, New York, United States, United States
Erica Werber's Contact Details
About Erica Werber

Creative, customer-focused and results-oriented branding professional with over 18 years of success transforming small brands into larger, profitable ones across diverse retail segments, including Home, Apparel, Jewelry, and Fragrance and Beauty. Proven track record of creating new brands for social influencers and celebrities, and creating new product extensions for larger, existing brands resulting in increased revenue and profitability. Translates ideas into profitable results by understanding the brand’s DNA and translating that into successful products that are compelling to the customer and differentiated from the competition. Areas of Expertise: BRANDING | BUSINESS MANAGEMENT | LICENSING | BUSINESS DEVELOPMENT | PRODUCT DEVELOPMENT | VENDOR MANAGEMENT | TREND FORECASTING | MARKETING | STRATEGIC DEVELOPMENT | CLIENT MANAGEMENT

Erica Werber's Current Company Details
Literie

Literie

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Founder and CEO of Literie
Erica Werber Work Experience Details
  • Literie
    Founder And Ceo
    Literie Mar 2021 - Present
    Literie was inspired by preserving life's most memorable moments through lighthearted and thoughtful candles.https://literiecandle.com/
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  • Brand Atelier, Llc
    Partner + Vice President Of Brand Development
    Brand Atelier, Llc Apr 2018 - Jan 2021
    Nashville, Tennessee, Us
    • Develop the vision and messaging behind brands to help differentiate clients from competing companies resulting in new customer acquisition and retention. • Identify and develop licensing deals for clients. • Manage all aspects of product development, design and manufacturing. • Create strong connections with manufacturers and retail buyers.
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  • Sunham Home Fashions
    Director Of Marketing And Business Development
    Sunham Home Fashions Oct 2015 - May 2018
    Us
    •Expanded brands within the clients’ portfolios, enhancing and transforming them into lucrative brands. Launched home lines as brand extensions of fashion brands, including Splendid, Ted Baker and Lacoste.•Proactively contacted potential target companies to pitch the idea of expanding to home goods businesses.
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  • Jcc Manhattan
    Senior Director Of Communications
    Jcc Manhattan Jun 2008 - Oct 2015
    New York, Ny, Us
    •Oversaw media outreach, brand identity, executive communications and crisis management. •Expanded the non-profit’s brand identity, resulting in driving contributions.
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  • Swatch Group
    Public Relations Manager
    Swatch Group Jun 2004 - Mar 2008
    Biel, Berne, Ch
    •Managed media relations, event planning (POS), product launches, market meetings and budget planning. •Helped grow the business through designing, developing, and pitching marketing strategy for key clients.
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  • The Susan Magrino Agency
    Public Relations Associate
    The Susan Magrino Agency Jun 2003 - Jun 2004
    New York, New York, Us
    •Worked with the firm’s top clients, including Dom Perignon, Martha Stewart and Laura Mercier Cosmetics, and the One & Only Resort properties.
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  • Hl Group
    Public Relations Coordinator
    Hl Group Jun 2002 - Jun 2003
    New York, Ny, Us
    •Worked on marketing projects and events for key clients, including Reebok, David Yurman, Lela Rose and Aeropostale. Worked directly with Andy Roddick and Serena Williams during Grand Slam seasons.
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Erica Werber Skills

Public Relations Publicity Media Relations Press Releases Social Media Social Media Marketing Marketing Communications Event Planning Strategic Communications Corporate Communications Internal Communications Facebook Event Management Crisis Communications Social Networking Brand Development Marketing Strategy New Business Opportunities New Business Development Digital Marketing Brand Management Integrated Marketing Cision Digital Media Digital Strategy Strategic Planning Advertising Social Media Advertising

Erica Werber Education Details

  • Cornell University
    Cornell University
    Certificate Of Marketing Analysis
  • University Of Miami
    University Of Miami
    Public Relations
  • East Brunswick High School
    East Brunswick High School

Frequently Asked Questions about Erica Werber

What company does Erica Werber work for?

Erica Werber works for Literie

What is Erica Werber's role at the current company?

Erica Werber's current role is Founder and CEO of Literie.

What is Erica Werber's email address?

Erica Werber's email address is er****@****ham.com

What is Erica Werber's direct phone number?

Erica Werber's direct phone number is +121221*****

What schools did Erica Werber attend?

Erica Werber attended Cornell University, University Of Miami, East Brunswick High School.

What skills is Erica Werber known for?

Erica Werber has skills like Public Relations, Publicity, Media Relations, Press Releases, Social Media, Social Media Marketing, Marketing Communications, Event Planning, Strategic Communications, Corporate Communications, Internal Communications, Facebook.

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