Erica Wirthlin Email & Phone Number

Greater Toronto Area, Canada

Reno, Nevada Area

I oversaw our WordPress, online community platform, MailChimp, and other digital channels using SEO, data analytics, and community feedback to create highly engaging content for our unique audience.Achievements:-Implemented the successful transition to a new CMS (WordPress), which yielded 9% increased organic traffic and numerous top Search Engine Results Page rankings-Wrote, edited, and coordinated the publication of landing pages, blogs, online newsletters, social media, and other content channels, many of which were among the top 10 most visited pages and top referral sources for our website-Designed the community engagement strategy and led the successful transition to a new online community platform (Higher Logic), which had approx. 3,000 active users in the first year, 4,000 discussion posts, and increased virtual event attendance

Reno, Nevada Area

I was promoted to the Online Community Coordinator, a new role in the company, because I demonstrated a need for a more engaged digital presence with our members. I handled email and events marketing, member communications, and day-to-day operations.Achievements:-My member newsletter had an open rate of 58%, which was 35% higher than the education industry benchmark -I led the initiative to start a blog for our members, which became a valuable source of organic traffic-I ran training sessions for colleagues to introduce them to basic HTML, landing page design, and web administration to empower them to promote their services and events online

Reno, Nevada Area

I provided empathic and informative consulting for families with gifted children to help their children unlock their potential. Achievements:-Managed a caseload of 200+ families while maintaining personable relationships with clients-Wrote for and was the lead editor of a 110-page parenting guide (see attached Media or Publications below)

South Lake Tahoe, California

I was an adjunct instructor for Cultural Anthropology (ANT 102) and Anthropology of Witchcraft, Religion, and Magic (ANT 107).Achievement:-Created all new course designs in Canvas using a combination of video, text, and outside resources to immerse students in the material

Reno, Nevada Area

Led discussion sections for Introduction to Cultural Anthropology, promoted comprehension of class materials and critical thinking skills, provided student feedback, graded assignments, kept organized records, and performed guest lectures.

Reno, Nevada Area

I supported our clients with writing consultations for research papers, theses, dissertations, scientific reports, resumes, etc. I was also a Graduate Writing Fellow, which meant I had additional duties working with university faculty to develop supplemental class materials to improve reading and writing comprehension, which included running workshops, writing resources, and publishing blogs for the Writing Center.

Reno, Nevada Area

I led groups of students through the College of Liberal Arts degree requirements and helped them develop a four-year program of study.

Reno, Nevada Area

At this academic advising start-up, I was responsible for researching unique educational programs and opportunities for high school students. I facilitated workshops and recruitment events, including a local conference.

Reno, Nevada, United States

I provided customer service, which included sharing detailed knowledge of our products and coffee trends. I also trained new employees and was responsible for store deposits and security.

Reno, Nevada Area

I organized, promoted, and hosted special events and workshops on campus to recruit students. I also provided basic academic advising and support for students in the program. I also managed daily office operations, including answering phones, replying to emails, scheduling meetings, organizing and filing forms, etc.

Reno, Nevada Area

I was part of a small team that promoted local arts and music in the community. My specific role was coordinating and promoting a diverse workshop series that emphasized skill sharing and education in the community for all ages.

Master’S Degree, Cultural Anthropology, 3.8

Bachelor Of Arts (B.A.), Anthropology