Erica is the founder and CEO of Real Hype Creative. Real Hype is an Innovation Agency for Creatives and Brands invested by ByteDance. Our mission is to create the Future with Your Content and Bring Purpose with Your Creativity. Real Hype is revolutionizing the way celebrities and companies build their brands and audiences through the power of social media, for brand awareness and conversions with the use of creative short video, influencer marketing; TikTok shop Live, and IRL Events. The company's platform uses the power of creative short video content, algorithm and data, influencer marketing, e-commerce live streaming, web3, and artificial intelligence, providing users with a user-friendly creative environment that facilitates the exchange and recreating of innovative content, allowing users to seamlessly integrate artificial intelligence (AI) into various business processes, such as Film, TV and Short Vertical Drama. Real Hype also incubates niche brands with its fast production and supply chain solutions that can consistently keep up with the always-emerging social media trends