Erica Arvanitis Email & Phone Number

Denver, Colorado, United States

San Diego, California, United States

At Ascent Funding, since May 2022, I've thrived as the Email Marketing Manager, leading strategies that significantly boost customer engagement and conversion rates. This role has enabled me to leverage my expertise in email marketing to drive successful campaigns, optimize communication channels, and foster strong customer relationships in the competitive financial services sector.♦Developed and executed comprehensive email marketing strategies that increased open rates, click-through rates, and conversions.♦Designed and segmented email campaigns to target specific customer demographics, enhancing personalization and relevance.♦Analyzed and reported on campaign performance, using insights to refine tactics and improve overall effectiveness.♦Managed email lists, ensuring high levels of data accuracy and compliance with privacy regulations.♦Collaborated with cross-functional teams to align email marketing initiatives with broader marketing strategies.♦Implemented A/B testing for email campaigns to identify and optimize for the most effective content, design, and timing.♦Stayed abreast of industry trends and advancements in email marketing technology to maintain a competitive edge.♦Led creative development for email content, working closely with designers and content writers to ensure brand consistency and engagement.

San Diego, California, United States

From June 2020 to May 2022, I embraced the dynamic role of a Content Creator, crafting compelling content that resonated with diverse audiences. This period was marked by creative exploration and strategic thinking, as I developed and delivered content across multiple platforms, effectively driving engagement and building a loyal community around the brand.♦Conceived, developed, and executed content strategies that significantly increased audience engagement and brand visibility.♦Produced a wide range of content, including articles, blog posts, social media updates, and multimedia presentations.♦Utilized SEO principles to enhance content visibility and searchability, leading to improved web traffic metrics.♦Collaborated with marketing and design teams to ensure content alignment with overall brand strategy and aesthetics.♦Analyzed content performance using analytics tools, adjusting strategies based on data-driven insights.♦Engaged with the online community through social media platforms, fostering relationships and encouraging dialogue.♦Stayed ahead of industry trends and adapted content to reflect evolving audience interests and digital media developments.♦Managed multiple content projects simultaneously, ensuring timely delivery and maintaining high quality standards.

San Diego, California

In my role as a Copywriter at MINDBODY in San Diego, CA, since 2018, I've had the opportunity to blend creativity with strategy, engaging over a million readers monthly. My work spans from crafting compelling newsletters and in-app messages to collaborating on blog content and managing a content calendar, all while navigating technical platforms to enhance our marketing efforts.♦ Crafts engaging copy for monthly newsletters, reaching an audience of over 1 million both domestically and internationally.♦ Develops content for push notifications and in-app messaging, enhancing user experience and engagement.♦ Collaborates with contributors to curate relevant and engaging content for MINDBODY’s blog, the Enso.♦ Manages a comprehensive monthly content calendar, planning and brainstorming themes to ensure a cohesive content strategy.♦ Operates within the Braze platform to assist in the launch of newsletters and push notifications, showcasing technical aptitude.♦ Gains hands-on experience with basic HTML and coding, utilizing these skills within the Braze platform to optimize content delivery.♦ Plays a crucial role in drafting a wide array of consumer marketing materials, including mass marketing campaigns and UX writing.♦ Engages in continuous learning and application of best practices in email marketing, content creation, and digital communication strategies.

Greater San Diego Area

During my tenure at ChicExecs in San Diego, CA, in 2017, I thrived as a Copywriter, where I was responsible for producing a wide array of written content. My role involved crafting monthly press releases for over 50 clients, managing a detailed writing calendar, and contributing to various departments, enhancing the company's marketing and sales efforts through powerful storytelling and strategic communication.♦ Authored monthly press releases for a diverse portfolio of over 50 clients, significantly increasing their media visibility.♦ Designed and maintained a meticulous monthly writing calendar, ensuring timely and organized content production.♦ Provided comprehensive copywriting support across various departments, including Marketing, Sales, and Channel Management.♦ Contributed engaging and informative articles for the company’s blogs, ChicExecs and Hustle Humble, attracting a broad readership.♦ Collaborated closely with marketing and PR teams to develop and refine messaging that resonated with target audiences.♦ Played a pivotal role in content brainstorming sessions, contributing creative ideas that aligned with client objectives and brand identities.♦ Assisted in the editing and proofreading process, ensuring all content was polished and aligned with the highest standards of quality.♦ Adapted writing style and tone to suit a wide range of industries, from pets to finance to health and wellness, demonstrating versatility and adaptability.

Greater San Diego Area

In 2016, as a Social Media Coordinator at Renovate America in San Diego, CA, I was entrusted with managing the digital presence across various brands of the company. My role involved creating cohesive content strategies, crafting engaging posts for social media, and ensuring consistent messaging through effective editing and publishing.♦ Managed multiple editorial calendars to ensure cohesive content delivery across the company's different brands.♦ Produced engaging monthly content for all the company’s social media platforms, driving engagement and follower growth.♦ Experienced in publishing and editing compelling blog posts in WordPress, enhancing the company's online presence.♦ Responsible for writing and editing all copy published on social channels, maintaining brand voice consistency.♦ Analyzed social media performance metrics to inform and adjust content strategies for optimal engagement.♦ Collaborated with the marketing team to develop social media campaigns that aligned with broader marketing objectives.♦ Stayed abreast of social media trends and tools to continuously improve content quality and engagement strategies.♦ Acted as a key point of contact for social media inquiries, fostering positive interactions between the brand and its audience.

Greater San Diego Area

In 2015, as a Social Content Manager at Schmidt National Law Group in San Diego, CA, I spearheaded the company's social media efforts, ensuring a dynamic and engaging online presence. My role encompassed content creation, strategic planning, and meticulous editing across all digital platforms to enhance brand visibility and audience engagement.♦ Oversaw daily management of social media channels, maintaining a consistent and engaging brand presence.♦ Crafted compelling content for all social media platforms, including Twitter, Facebook, LinkedIn, and the company blog.♦ Led brainstorming sessions to generate innovative content ideas for the company's digital channels.♦ Edited all copy and content published by the company, ensuring accuracy and coherence with brand messaging.♦ Authored and refined press releases, enhancing the company's public relations efforts and media outreach.♦ Collaborated with the marketing team to align social media strategies with broader marketing objectives.♦ Monitored social media trends and analytics to guide content strategy and improve engagement metrics.♦ Managed the content calendar, scheduling posts for optimal reach and audience engagement.

I had the opportunity to manage and grow the PetBox blog from September 2014 to March 2015. This role not only honed my content creation skills but also allowed me to engage directly with brand ambassadors, enhancing brand visibility and fostering community engagement.♦Managed the PetBox blog, ensuring content was current, engaging, and reflective of brand values.♦Resolved technical and functional issues with the blog platform to ensure a smooth user experience.♦Authored numerous blog posts that increased readership and engagement through informative and entertaining content.♦Developed and executed strategies for outreach to potential Brand Ambassadors, expanding brand reach.♦Maintained a comprehensive database of Brand Ambassadors to streamline marketing efforts and collaborations.♦Produced consistent, quality content for the blog, contributing to a significant growth in audience engagement.♦Collaborated with marketing team to align blog content with overall marketing strategies and goals.♦Analyzed performance metrics to guide content strategy, optimizing for reader engagement and retention.

During my tenure at Barnes & Noble from September 2013 to September 2014, I had the privilege of enhancing my customer service skills and gaining invaluable experience in retail operations. This role enabled me to develop a deep understanding of the retail book industry and refine my ability to manage tasks efficiently in a fast-paced environment.♦Operated cash registers with accuracy and efficiency, handling customer transactions smoothly.♦Assisted with stocking shelves and maintaining an organized store layout, ensuring product availability and easy access for customers.♦Provided exceptional customer service, addressing inquiries and offering recommendations to enhance the shopping experience.♦Managed inventory levels, conducting regular stock checks to ensure accuracy and timely replenishment.♦Participated in merchandising efforts, creating attractive displays that promoted sales and engaged customers.♦Handled customer complaints and issues with a solution-oriented approach, maintaining high customer satisfaction.♦Supported promotional events and signings, contributing to a dynamic and engaging store environment.♦Collaborated with team members to achieve store targets and improve operational efficiency.

Greater San Diego Area

In my role as a Social Media Manager for Gloss Boutiques during January 2014, I spearheaded the company's social media efforts across the San Diego and Riverside areas. This position allowed me to leverage social platforms to enhance brand visibility, engage with our audience, and drive traffic to our retail locations.♦Spearheaded the social media strategy for Gloss Boutiques, significantly increasing online presence and engagement.♦Managed and curated content for Instagram, Facebook, and the company blog, aligning with brand identity and goals.♦Developed and implemented promotional campaigns that effectively drove traffic to both physical and online stores.♦Engaged with followers by responding to comments, messages, and inquiries, fostering a strong community around the brand.♦Analyzed social media metrics to adjust strategies for improved reach and engagement.♦Collaborated with influencers and brand ambassadors to extend brand reach and authenticity.♦Created a content calendar to ensure consistent posting and to capitalize on key retail periods and trends.♦Conducted competitor analysis to stay ahead of industry trends and apply best practices in social media marketing.

Online

During my time as a Staff Writer for College Movie Review from October 2013 to 2014, I delved into the world of cinema, analyzing and critiquing films for an online audience. This four-month tenure was an enriching experience that honed my analytical skills and allowed me to contribute to the dialogue around current films.♦Reviewed a wide range of movies, providing insightful analysis and critiques for an online publication.♦Crafted engaging and informative reviews that attracted and maintained the interest of the site's readership.♦Developed a unique voice and perspective that resonated with a college-aged audience, increasing reader engagement.♦Maintained a consistent output of reviews, contributing to the site's content on a regular basis.♦Analyzed cinematic techniques, plot development, and character arcs to inform thorough and thoughtful reviews.♦Engaged with readers through comments and social media platforms, fostering a community of movie enthusiasts.♦Collaborated with other staff writers and editors to ensure content quality and consistency across the site.♦Kept abreast of film industry trends and releases to select relevant movies for review, aligning with audience interests.

During my internship at Litseen from March to May 2013, I was responsible for maintaining the online event calendar and creating engaging content for the "Week in Preview." This role required diligence, autonomy, and a keen eye for detail, enabling me to enhance my skills in content management and event coverage within a digital landscape.♦Managed the comprehensive update of the online event calendar bi-weekly, ensuring accuracy and timeliness.♦Crafted compelling "Week in Preview" summaries, highlighting upcoming events and generating audience interest.♦Demonstrated strong independent work ethic by consistently meeting deadlines in a remote work environment.♦Attended various cultural and literary events, providing insightful reviews and expanding site content.♦Engaged with event organizers and participants to gather detailed information for event listings and reviews.♦Utilized SEO best practices in content creation to increase site visibility and audience reach.♦Collaborated with the editorial team to refine content strategy and enhance overall site quality.♦Analyzed reader engagement metrics to tailor content for increased interaction and feedback.

During my tenure as a Teacher's Assistant at the UCSD San Diego Area Writing Project from July 2007 to August 2012, I played a pivotal role in supporting educators and nurturing young minds. This experience allowed me to develop a robust skill set in educational assistance, classroom management, and instructional design, contributing significantly to my professional growth in the field of education.♦Provided comprehensive support to teachers, facilitating a conducive learning environment for students.♦Monitored and ensured the safety of children at all times, both during class hours and recreational periods.♦Managed parking logistics at the beginning and end of the day, ensuring smooth traffic flow and safety.♦Designed and executed a lesson plan, engaging students in creative writing exercises and enhancing their writing skills.♦Offered individualized assistance to students, helping them overcome writing challenges and encouraging creativity.♦Collaborated with teaching staff to develop strategies for improving student engagement and learning outcomes.♦Utilized innovative teaching aids and techniques to stimulate interest and learning in writing among students.♦Evaluated student work, providing constructive feedback to foster improvement and confidence in writing.