Erica Barden Email & Phone Number

INNOCEAN USA's Account Director for Hyundai Motor America, I lead the CRM strategy and execution for one of the leading automotive brands in the US market. With over fifteen years of experience in the marketing and advertising industry, I have developed a comprehensive knowledge of the automotive sector, from dealer finance and retail operations to advertising and CRM.My core competencies include new business development, marketing communications, B2C marketing, and client relationship management. I am adept at translating strategic visions into actionable plans and measurable outcomes, delivering innovative and effective CRM solutions that drive growth, retention, and loyalty. I also build and maintain strong relationships with clients, partners, and stakeholders, ensuring their satisfaction and trust. As a team leader, I foster an inclusive culture, encourage collaboration, and leverage each member's strengths to achieve collective success. My mission is to help Hyundai and other automotive brands reach their full potential through CRM.