Erica Bear Email & Phone Number

• Worked directly with program managers, staff, clients, and utility representatives to develop marketing strategies and tactics that deliver to program and client goals for residential, C&I and SMB customers, for utilities with service territories that ranged from 1 – 8 states, across all U.S. regions achieving B2B and D2C business goals.• Collaborated with program management and finance to develop, maintain and manage to marketing budgets of $500K+, offering recommendations for adjustments, building out budget documents, and successfully obtaining client approvals for increased marketing spend.• Project managed 210 marketing projects for 4 utility clients, completing 184 of those projects, each within 30 – 120 days.• Accountable for the overall marketing performance to goal for the programs and initiatives under my leadership.

Denver, Co, Us

◼ Served government agencies to modernize U.S. and foreign government online services, web presence, and communications strategies for a better civic experience.◼ Managed content and message-building process to deliver personalized, branded messages to customers enrolled in the largest government-ran health insurance provider in the United States. ◼ Led: projects, teams, campaigns, and results.◼ Connected millions of U.S. residents with branded messaging in service of numerous U.S. State and Federal Government agencies.◼ Collaborated with clients, implementation, design, and leadership to develop materials that: scale internal operations, improve internal training resources, and deliver on contracts.◼ Learned: public sector SaaS products, information architecture testing software, and government-specific communication guidance.◼ Served government agencies to modernize U.S. and foreign government online services, web presence, and communications strategies for a better civic experience.

◼ Achieved the creation and management of a business.◼ Managed clients, sales, service delivery, operations, and strategic partnerships.◼ Served: business owners as a balanced advisor on marketing strategy, tactics, and tech stacks that directly support the attainment of business goals within an allotted budget.◼ Grew as an entrepreneur in business management, contracts, budgets, and resourcing while delivering on contracts.◼ Led business owners through digital transformations and around common pitfalls.◼ Learned product pricing, product positioning, and prospect qualification nuances.Bear Creative is a digital marketing and marketing consultant service for businesses and non-profit organizations. With experience and success in various business verticals, Bear Creative specializes in online lead generation, event marketing, email marketing automation, website optimization, LinkedIn social selling, creating employer brands, social recruiting, content marketing strategies, social media management, and more!

Salisbury, North Carolina, Us

◼ Achieved opening a SaaS revenue stream, resulting in increased tangible sales opportunities for a small firm looking for growth.◼ Directed impactful campaigns and client-buy-in strategies.◼ Collaborated with colleagues to identify market opportunities for clients.◼ Supported sales in client meetings, warm introductions, and market research.◼ Learned the HubSpot SaaS products in-depth.

Hamburg, Hamburg, De

◼ Achieved cross-department communication and collaboration that supported digital transformation and e-commerce. ◼ Managed and executed the strategy for over 20 social media accounts on various platforms — including Facebook, Twitter, Instagram, Google+, and Amazon.◼ Collaborated with leaders, managers, product, and design to create and optimize product listings on Amazon.◼ Created approved digital media (GIF, PNG, JPG, written copy) for medical devices and fitness products sold nationally and internationally in business-to-business (B2B) and business-to-consumer (B2C) channels.◼ Supported digital transformation by advising on end-to-end strategies which trace marketing ROI and effectiveness. Also supported email marketing using HubSpot and SEMrush.◼ Learned about marketing medical devices, global brand management strategies, and the importance of internal buy-in for effective digital transformation.

Charlotte, North Carolina, Us

◼ Achieved: increased brand awareness, revenue-generating outreach campaigns for experience products, and opened new marketing channels.◼ Managed multi-channel campaigns with digital and traditional media to reach target audiences, grow the brand, and support increased sales opportunities. Also managed sponsorship and donation requests, non-profit events, and community partnerships.◼ Supported the founders' visions via marketing activities focused on brand and sales growth.◼ Grew wholesale and direct-to-consumer brand ambassadors and brand awareness in a highly competitive market. Grew owned contactable universe, thereby increasing business assets. ◼ Learned what successful teamwork at the c-suite level looks like, the challenges facing new, high-growth firms, and what's needed to provide excellent cross-channel customer experience and service.◼ Collaborated with the production team and regulating government agencies to create a T.T.B.-approved keg collar, which is required to sell kegged products.

◼ Achieved an increased social media footprint for multiple brands and products.◼ Managed social media accounts for established and in-development products.◼ Supported content creation, editing, and optimization.◼ Learned: about digital application testing and development.◼ Collaborated with diverse, global teams on product-market fit, content strategy, and product development.

Matthews, North Carolina, Us

◼ Achieved the fulfillment of business contracts.◼ Managed social media accounts for a range of direct-to-consumer brands. ◼ Supported as a first employee of a new entrepreneur, contributing to product delivery and account prospecting outreach.◼ Learned about cold prospecting leads, the challenges new, small firms must overcome when attempting to scale, and client management.

◼ Achieved sales of an event venue, catering, and bar services, directly contributing to business goals.◼ Managed promotional teams, in-house marketing, strategic partnerships, marketing campaigns, and lead generation.◼ Collaborated with food and beverage experts, management, and hospitality specialists to increase revenue.◼ Learned about contract scoping, lead development, and in-person customer experience.

◼ Achieved first place in the Charlotte Business Journal Social Madness Challenge, the large business category.◼ Managed social media channels, online partnerships, and VIP table leads.◼ Collaborated with the Sales Manager and General Manager to implement marketing strategies and event promotions for an on-brand, top-tier customer experience.◼ Learned about managing an established national brand and collaborating with management and hospitality associates to create a cohesive customer experience.

Little Rock, Ar, Us

◼ Achieved best first quarter sales representative.◼ Managed existing customers and inbound lead expectations, aligning needs with tailored solutions. Also managed new and updated customer orders for processing by field technicians.◼ Collaborated with managers to refine sales pitch, approach, and process.◼ Supported corporate marketing strategies and seasonal promotions via strategic customer interactions and closed sales.◼ Learned call-center sales process for communication technology and entertainment service.

Charlotte, Nc, Us

◼ Achieved growth in large-scale operations and event promotions.◼ Supported the Starter Kid Program with day-of operations.◼ Collaborated with the Checkers Hockey Association to promote upcoming events.◼ Learned about arena sporting event operations.

◼ Achieved growth and increased knowledge in a new industry, fire alarm inspections.◼ Managed electronic fire panel responses and resets.◼ Collaborated with team members to conduct efficient and safe inspections of devices and fire alarm system tests.◼ Learned about fire safety, concise communication, and documentation.

◼ Achieved increased understanding of the parking services industry.◼ Supported leadership, management, and customers with timely, accurate, professional service.◼ Collaborated with customers to identify their needs and preferences, pairing them with available products.◼ Learned about representing a company brand, providing customer service, and working promptly.

◼ Achieved understanding of foundational business operations, customer service, and product presentation.◼ Managed point-of-purchase display, inventory tare, sales transactions, and product quality.◼ Collaborated with the business owner and team members to deliver high-quality food products to a local market.◼ Learned basic business operations, product presentation, hard-copy transaction processing, and perishable inventory.

Bachelor Of Arts, Philosophy

Associate Of Arts And Sciences (A.A.S.), Business Administration; Marketing And Retailing

High School Diploma