I am a 25+ year global strategy executive, consumer insights professional and 2X startup founder with experience working with and for CPG companies, startups, private equity firms and trade & professional associations such as Dairy Management Inc, Heineken USA, GoMacro, SC Johnson, Kraft, Nestle, Kimberly-Clark, the Illinois Lottery, MillerCoors, Radiological Society of North America, the American Library Association and others in a variety of consulting and traditional FT roles. My founder experience includes CampfireSocial, the social commerce platform for professional associations and Pet Gotcha Day!, the pet adoption platform using virtual reality to find adoptable pets their forever homes. I have advised dozens of startups in everything from international go-to-market strategy development to fundraising to technology development and more. My passions include building brand & communication strategies, strategic planning & workshop design, innovation, segmentation identification, UX/UI design, consumer journeys, uncovering consumer & retail touchpoints and more. I've also built insights teams from the ground up for three organizations. I always bring an entrepreneurial lens to my work to identify new opportunities for growth and use quantitative and qualitative methodologies plus financial data to accomplish my clients' goals. Clients have said that 'Erica is a keen observer of human behavior who can translate observations into action and one who spurs others to better thinking and better results.' Personally, I love dogs and studying Spanish. My personal secret is that I'm the daughter of a clown and can make balloon animals!