Erica Bolton Email & Phone Number

Baltimore, Md, Us

Baltimore, Maryland, United States

Research, write, and edit engaging marketing and editorial content to deliver to readers in an easily digestible format across multiple platforms and media. Developed (and continually maintain) an evolving set of internal brand standards to ensure consistently on-brand messaging. Write and develop copy for all marketing and promotional content including emails, ads, promotional webinars, pitch decks, and presentations. Owner of various projects that include website revamping, tracking of marketing metrics, tracking of new prospects and clients, and creation of promotional content and schedule. Manager of client relationship and satisfaction processes – working to improve efficiencies and create workflows for investment advisors and C-Suite.

Baltimore, Maryland Area

Led the internal events team to host 4-5 yearly paid in-person investment conferences of various sizes from private investment retreats to 300-attendee summits. Managed budgets and contracts for individual events and yearly expenses; coordinated event sites, external vendors, speakers, sponsors, staff travel, and the billing and invoicing for each. Implemented conference policies and procedures to create a profitable department, including a code of conduct, expense tracking, budgeting sheets, procedural emails, etc. Researched, managed, and purchased conference management software for each event based on needs, size, and budget. Produced the first-ever virtual conference for the company after COVID required in-person events to be canceled and rescheduled. Coordinated internal events for the 150+ person company including meetings, executive retreats, business travel, event sponsorship, yacht trips, baseball season box ownership, social happy hours, and holiday parties. Managed design, execution, and billing of promotional materials including swag for conferences, employee giveaways, event booths, etc.

Baltimore, Maryland

Senior-level Project Manager that ensured promotions and communications are coordinated between multiple internal groups for successful projects that launch on time, to the right audience, with the right message. Set and enforce tough deadlines to guarantee work is done on time without compromising the integrity of the creative. Identify imperfections in our processes and determine ways to improve them in order to increase efficiencies to keep up with our company's rapid growth. Produced the first-ever in-person conference for the company, and continued to execute exciting conferences for Money Map's dedicated readers.

Baltimore, Maryland Area

Worked as a project leader for various Marketing departments including Media, Graphic Design, and Acquisitions to ensure that promotions for Money Map Press publications are executed to perfection (and on-schedule). Helped to manage marketing schedules, employee workloads, and various project pieces so that promotions could release on time and to the right audience with success (and nothing falling through the cracks). Found holes in organizational structure and reworked them to increase productivity and success. Assisted in employee relations initiatives to foster workplace satisfaction and loyalty on behalf of executive team.

Baltimore, Maryland Area

Worked with a team of Copywriters to create thoughtful, click-inspiring direct marketing copy. From advertorials and ads to lift letters and order forms, each piece was designed to get more promotional views and purchases for various Money Map Press publications.

Columbia, Md

Took on additional responsibility as manager of MMC’s Social Media, which led to new business opportunities with existing and new clients. Wrote and started fully integrated social media programs for clients that include email campaigns, contests, multiple-platform activity, social bridging, and blogger outreach programs. Strategized, wrote, and managed social media launch of a new product; fully integrated campaign included Facebook profile and tabs, usage survey for operators, HTML emails, posts, and social bridging. Wrote and managed successful event-based social media campaign. Analyzed and reported metrics and analytics to account teams and Clients. As Web Writer, wrote copy for all agency jobs that were based in digital media or interactive, including HTML emails, banner ads, websites, microsites, blogs, blogger outreach, articles, and event invites for clients.

Supported Senior Copywriters with projects including press releases, business-to-business collateral (sell sheets, brochures, direct mail), and advertising and marketing initiatives. Appointed copywriter for all online business and several microsites. Appointed primary copywriter for customer-focused business that included concepting, developing programs/names, point-of-sale materials, and HTML emails. Responsible for writing various web-related content for clients.

Responsible for ensuring all printed and electronic pieces of communication for clients were grammatically and visually correct, in addition to meeting respective company brand standards. Created and maintained brand standards for each client, including organizing and maintaining library of published pieces, ads, collateral, etc. to ensure consistency across all materials. Prepared and edited various internal and external correspondence documents. Prepared and edited PowerPoint for internal/external presentations and new business pitches. Compiled and outlined research information for internal and external distribution; assisted Research Analyst with complex assignments. Formatted/reformatted databases, recipes, coupons, and labels for maximum capabilities; ensured accurate data input for several spec-related websites.