Erica Baker Email & Phone Number

Dallas, Tx, Us

Clients: HOA Brands (Hooters), Uncle Julio's, Toyota Motor North America, Trupanion, Alto, Coinstar, Dallas Zoo, Bellevue University, Cinionic, Baxter Auto Group, Texas Dairy Queen, Nothing Bundt Cakes, la Madeleine, MOOYAH Burgers, Fries & Shakes, Long Cove Development, National Cheerleaders Association, IDEA Public SchoolsPreviously held positions: Account Director, Account Supervisor, Senior Account Executive, Account Executive

Dallas, Tx, Us

• Led Trupanion and Alto through brand strategy and creative campaign development, with new work premiering in 2022• Led Baxter Auto Group through brand strategy planning, operational enhancements, media planning and buying, and creative strategy, production and execution, resulting in YOY sales growth of 19% across 21 dealerships in three states• Led Texas Dairy Queen in strategic advertising initiatives, including brand planning, media planning and buying, and creative strategy and execution • Oversaw the creation and optimization of 21 unique DMA media plans for Texas Dairy Queen including traditional and digital media placements • Oversaw the creation and production of new creative campaigns including TV, radio, digital video, audio, and social assets for Texas Dairy Queen• Led strategy, planning, and execution for Nothing Bundt Cakes, Long Cove Development, and MOOYAH Burgers, Fries & Shakes annual marketing campaigns including TV, OOH, print, video, direct mail, radio, audio, website content, and social media• Developed annual marketing calendars for Texas Dairy Queen, Nothing Bundt Cakes, la Madeleine Country French Cafe, Uncle Julio's and MOOYAH Burgers, Fries & Shakes, identifying new opportunities and areas for growth• Collaborated with strategy and analytics teams to compile media & sales data across clients, and presented monthly and quarterly reports used to identify opportunities for growth & optimization• Managed all budgets for assigned accounts and projects• Managed, supervised, and mentored account management team members

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Texas, Us

The Dallas Symphony's mission statement is to entertain, inspire and change lives through musical excellence. Since 1900, the Dallas Symphony Orchestra (DSO) has grown from a 40-person ensemble to a world-class orchestra performing in one of the world's finest concert halls, Meyerson Symphony Center. • Managed and implemented public relations and communications for all guest artists and Dallas Symphony concerts, including 40 weekends of DSO season concerts• Created messaging for launch of the 2013-2014 and 2012-2013 concert seasons, including announcement of DSO Classical Series, DSO Pops Series, DSO Family Series and Holidays at the DSO• Created, managed and implemented all social media marketing objectives for the Dallas Symphony Orchestra• Created, managed and implemented all DSO email marketing and fundraising communications• Managed and implemented creation and activation of the Dallas Symphony Orchestra app and mobile site• Managed and reviewed all marketing creative requests and needs between departments and graphic designers, including print, web, radio and video content • Maintained and updated DSO website, dallassymphony.com, as needed via content management systems

Fort Worth, Tx, Us

Texas Ballet Theater is a 501(c)(3) ballet company with an operating budget of $6.5 million and ticket revenue in excess of $2 million. Texas Ballet Theater is the resident ballet company of Bass Performance Hall and the Winspear Opera House. • Spearheaded and authored the 2010-2011 marketing plan, which included securing sponsorships with print, radio and online media, organizing various public appearances throughout the DFW area and managing all press relations• Coordinated and implemented all marketing efforts throughout the 2010-2011 season, including print, radio, television and online advertisements, as well as all public appearances and media events • Analyzed all ticket buyers' demographics, identified unreached markets in the DFW area and revised marketing initiatives to maximize visibility in these unreached markets • Created all print, radio, television and online ad copy for all Texas Ballet Theater advertisements • Created and maintained all social media marketing objectives on Facebook, Twitter, and YouTube • Coordinated and implemented all email marketing communications via Tessitura Messaging System • Maintained and updated the Texas Ballet Theater website, through both HTML coding and Adobe Flash animation

Fort Worth, Tx, Us

Norman, Oklahoma, Us

Bfa, Nonprofit Organization Studies, Business Administration

Education record