Erica Carey Email & Phone Number

Cardiff-by-the-Sea, CA, US

• Developed app store optimization (ASO) strategy to enhance organic growth leading to conversions
• Researched market trends and analyzed competitors to stay competitive and align with our target audience
• Ran and analyzed creative A/B tests to make strategic decisions based on performance results
• Managed, updated and tracked app keyword changes on a monthly basis to enhance app visibility
• Collaborated with internal and external teams on digital marketing campaign creatives, content, budget
• Managed external vendors to create user generated content (UGC) for social media ad campaigns

New York, US

• Collaborated with engineering/product/sales to create custom audiences & manage data integrations
• Distributed audience segments to DSP/SSP/DMP platforms for client campaigns and deals
• Analyzed yield to understand ROI to aid in strategic business decisions
• Managed audience taxonomy and tracked audience data refresh updates on a monthly basis
• Problem solved with platform & internal support teams and tracked issues to resolutionsWith Reklaim, companies are able to purchase first-party compliant data while users are able to profit from their data for the.

New York, NY, US

• Managed business priorities related to our programmatic offering in the marketplace and worked with our AdTech development team to ensure alignment of priorities, gather level of effort and communicate to stakeholders.
• Facilitate, communicate and manage projects in coordination with engineering and programmatic teams for Verve’s marketplace business
• Onboarded new Enterprise clients and provided support as they integrated onto our platform
• Trained clients on self-service campaign management platform and mobile advertising best practices
• Monitored initial ad campaigns to ensure delivery and provide guidance and education for new clients
• Gathered feature requests from customers and relay to product and engineering team for prioritization

New York, NY, US

• Managed projects for Publisher, AdTech, Programmatic and Global expansion into EU
• Led process improvement initiative for operational teams to enhance performance and mitigate risk
• Tracked status and facilitated Sprint workflow with Verve’s development teams in US and overseas
• Documented processes, created how-to guides and training videos for educational purposes

New York, NY, US

• Successfully managed integration and ongoing business relationships for 20 publishing accounts
• Worked with engineers, product owners, operations and support teams to ensure customer satisfaction
• Collaborated with publishers at quarterly summits to gather ideas to enhance mobile presence
• Generated SOW for custom work requests from partnersBuilt and maintained a relationship with new publishing partners as they integrated into the Verve network. Encouraged partners to enhance their mobile presence.

New York, NY, US

• Managed the process of integrating our publishing partners into mobile advertising to enhance their presence through mobile apps, mobile websites and monetization from our ad network. Educational training was lead by.
• Onboarded 1000+ apps into the iOS, Android, Blackberry and Windows marketplace
• Managed the app build process from asset collection, app build creation to submission.
• Communicated internally and externally to deliver requirements to satisfied customers.
• Created new processes and documentation around the integration process flow.
• Trained and managed several interns who became full time employees

Contribute editorial content for an online entertainment publication by conducting one-on-one interviews, attending public events and press junkets. Write and edit stories.

Support sales staff with research, presentations, data and creative capabilities. Traffic data entry. Content manager for various website campaigns. Maintain and sell paid programming time periods. Train new employees computer programs and procedures. Coordinate and organize sales initiatives. Promote WFLX and its campaigns through various public events.

Part-time promoter for a variety of productsPromoted products to the public at various venues Approached public and gave free samples of productGenerated enthusiasm for product with energetic personality and positive promotion

Assisted the president of the company with sales activity. Built relationships with clients. Researched potential leads, conducted cold calls, and followed through with the sales process through closing. Took initiative to create a marketing plan to promote the company.

Promoted and leased apartments Provided guidance and information to prospective residents searching for an apartment