A seasoned marketer obsessed with creativity, from data powered creative solutions that drive business growth, to building creative confidence in people, to designing culture that nurtures creativity.Multidisciplinary marketing experience, from Global and US comms strategy, brand strategy, and full funnel growth strategy, to Digital brand and performance media planning, and award winning innovation activations.Built the strategy discipline for Media Futures Group (bespoke agency for Google) from ground up. Drove brand strategies for Google Pixel, YouTube, Smartwater, Vitaminwater, and Powerade, and defined Sprite's role in hip hop culture. Extensive experience working with leading brands in Technology, Entertainment, Fashion, CPG, Consumer Electronics, Toys and Games, Automotive.Skillset: Brand Marketing. Growth Marketing. Digital Marketing. Integrated Marketing. Product Marketing. Cross Functional Collaboration. Thought Leadership. Brand Strategy. Comms Strategy. Media Strategy. Creative Strategy. Culture Strategy. Consumer Insights. Trends and Data. Youth Marketing. DEI Leadership.Category Experience: - Technology: Google, including Google B2B, Search, Chrome, Android, Chromebook, Pixel, and more in the portfolio- Entertainment: YouTube- Fashion/ Retail & Ecommerce: The North Face- CPG: Coca-Cola- Toys and Games: Hasbro- Consumer Electronics: Samsung- Automotive: General MotorsChannel Expertise: TV, CTV, Online Video, Print, Digital, Mobile, Social, Audio, OOH / Outdoor, Content Partnerships, Programmatic, Search, Influencer, Innovation, Emerging Media
Listed skills include Digital Strategy, Media Planning, Digital Marketing, Online Advertising, and 26 others.