Eric Ackerson Email & Phone Number

Xizhi District, New Taipei City, Tw

Fremont, Ca, Us

Fremont, California, Us

Recruited to manage North American sales and marketing teams. Developed and managed strategic/tactical sales and marketing plans, communicated brand and product initiatives to customers, partners and press, trained sales and marketing staff, developed new accounts and segments for growth of revenue, market share and brand awareness.• Achieved $XXM sales in 2008 while managing sales team of 6 and marketing team of 8• Set pricing and promotion strategy across all channels resulting in improved sales, market share and inventory management (>55% revenue growth at primary e-tail account, >65% revenue growth in distribution channel) while maintaining #1 position in territory• Key communicator for brand and product initiatives to customers, partners and press• Developed and managed weekly product development meetings resulting in coherent marketing and sales strategies, well defined product requirements and impactful product launches

Milpitas, California, Us

Developed and launched NAND flash product line, set product messaging, developed sales and marketing tools, drove product development to identify new product segments, managed product promotions, responsible for inventory management and forecasting• Under my direction the product category quickly generated a significant portion of company sales and profits• Drove product concept, design, packaging, pricing strategies, positioning, messaging, managed communication to partners and press• Channel analysis to determine market needs, identifying target sales channels, developed business models to support product launch• Daily analysis of marketplace to identify pricing trends, maintain key positions in channel, identify new products and categories• Held weekly product and market place trainings for worldwide sales staff to communicate sales strategy and product positioning• Exceeded sales revenue, units sales and profitability expectations for all product categories managed

Taipei City, Taipei, Tw

Built successful plan for entry to retail market space, developed new accounts, delivered product presentations to staff and customers, and managed channel inventory through product introduction, phase out and promotions.• Analyzed retail marketplace to identify and develop partnerships with key retailers and etailers, find and develop new customers, created and implemented strategy for entering retail market• Established relationships with system integrators to win bids for ASUS product placement in their systems; generating new sales opportunities and brand awareness• Selected as one of only two ASUS USA representatives to attend Computex to present strategies, market trends and opportunities to the corporate headquarters• Implemented and managed weekly conference call with key customers, corporate team and channel partners to improve order/forecast process resulting in improved account management and new sales opportunities• Successful account management generated revenue growth and profitability and increased ASUS product presence and placement• Responsible for forecasting, managing incoming and channel inventory, creating programs to push products and coordinating new product launch events.

Promoted to corporate office as key decision maker in sourcing new products and vendors, cost negotiations, vendor management, promotions, programs and vendor contracts. Exceeded revenue and profit goals through effective inventory management and sales promotions. Developed and presented weekly sales trainings increasing sales, customer satisfaction and reducing customer returns. • Established Fry’s as the leader in computer component merchandising and sales while building a loyal customer base of hardware enthusiasts and gamers• Developed and maintained long lasting relationships with over 40 vendor partners to guarantee best pricing, first to market advantages and promotions unique to retail channel• Exceeded sales expectations with average 25% year over year growth reaching $80M yearly sales in 2003• Managed in store merchandising, presentation and promotion of product lines • Part of matrix management structure directly managing over 20 in store supervisors across the retail chain of 23 stores• Initiated industry’s first retail launch events for Intel and AMD processor debuts and hosted in-store LAN parties to drive traffic and establish retail dominance in the gaming circle• Reduced product returns in category by average of 25-30% lowering cost of business and improving vendor relations

Responsible for product presentation, promotional activities, employee hiring and training. Managed numerous successful product launches including: Windows 95, Microsoft Office 95, Quake, Command & Conquer, Microsoft and Logitech peripherals• Achieved highest level of training on software and games products reaching the “professor” level resulting in being the lead trainer for new employees• Developed relationships with software and hardware vendors to maintain best in store presentation and training of staff• Management responsibilities for staff of over 15

Education record

Education record