Erica Conover, Mba Email & Phone Number

Washington, Dc, Us

• Single handedly lead organization wide rebrand efforts including development of a new firm logo, brand guidelines and templates, enhanced website, updated firm visuals, and all other external facing initiatives (email, social media, collateral, etc.) • Oversee, guide, and collaborate with practice group leads and individual partners to develop and implement tailored, proactive business development and marketing strategies and drive client targeting• Lead all RFP, sales, and business… Show more • Single handedly lead organization wide rebrand efforts including development of a new firm logo, brand guidelines and templates, enhanced website, updated firm visuals, and all other external facing initiatives (email, social media, collateral, etc.) • Oversee, guide, and collaborate with practice group leads and individual partners to develop and implement tailored, proactive business development and marketing strategies and drive client targeting• Lead all RFP, sales, and business development efforts for four (4) group groups• Monitor industry trends on behalf of attorneys to provide strategic guidance and execution on marketing and BD activities, including thought leadership, events, and social media efforts.• Solely leading robust CRM overhaul to proactively provide additional BD tools and strategies for all four (4) practice groups Show less

• Specialize in assisting small businesses and non-profit organizations elevate their creative strategies through social media management, campaign development and digital marketing efforts (clients in endurance sports, restaurateurs, real estate agencies and non-profits)

Gaithersburg, Maryland, United States

• Solely lead and develop enhanced department marketing & communications efforts including fliers, brochures, social media management, content development and tailored e-mail blasts & monthly digital newsletters• Oversee all client retention efforts by supporting and leading an external account management team of 5 with a focus on customer satisfaction and engagement among current client base of 80+ organizations (co-managing the two largest accounts)• Lead the sales process including… Show more • Solely lead and develop enhanced department marketing & communications efforts including fliers, brochures, social media management, content development and tailored e-mail blasts & monthly digital newsletters• Oversee all client retention efforts by supporting and leading an external account management team of 5 with a focus on customer satisfaction and engagement among current client base of 80+ organizations (co-managing the two largest accounts)• Lead the sales process including identifying and qualifying leads, RFP responses, presentation, contract development and transition to account management• Manage and ensure accuracy of customer CRM by the account management team in order to provide excellent customer experience• Facilitate first-ever client advisory board in order to develop and maintain relationships, design and implement strategies based on feedback• Maintain and foster a robust referral network including internal partners, professional resource groups, vendors and benefit brokers Show less

Gaithersburg, Maryland, United States

Washington D.C. Metro Area

• Built and maintained relationships with corporate sponsors, strategic partners, and donors, raising over $4.2 million in annual funding and in-kind contributions for Washington, DC’s largest event (1.6 million visitors)• Worked cross-functionally with marketing and programming departments to implement both digital and on-site campaigns that fit client needs • Developed tailored proposals to meet brand marketing needs for all new identified prospects and returning sponsors by… Show more • Built and maintained relationships with corporate sponsors, strategic partners, and donors, raising over $4.2 million in annual funding and in-kind contributions for Washington, DC’s largest event (1.6 million visitors)• Worked cross-functionally with marketing and programming departments to implement both digital and on-site campaigns that fit client needs • Developed tailored proposals to meet brand marketing needs for all new identified prospects and returning sponsors by understanding partner objectives• Executed sponsor production timelines for sponsors above $100,000 to ensure deadlines are met for Festival collateral• Oversaw and redeveloped Festival Hotel Program by securing hotel partners and providers in order to supply in-kind room donations• Managed and served as Festival point of contact for annual fundraiser Host Committee tasked with securing a minimum of 200 ticket sales• Created marketing materials for sponsor solicitation and outreach; such as creating first official Festival sponsorship prospectus• Responsible for managing and overseeing associate level and interns on a ongoing basis Show less

Washington D.C. Metro Area

• Oversaw & served as point of contact for all large scale firm-sponsored seminars, events and meetings through site selection, support, menu planning, list management, event materials prep• Engaged in client relations by serving as primary contact for all office client entertainment events, including identifying business development opportunities through causal conversations & sport suite client stewardship• Maintained, tracked, and allocated both Washington DC office & Communications… Show more • Oversaw & served as point of contact for all large scale firm-sponsored seminars, events and meetings through site selection, support, menu planning, list management, event materials prep• Engaged in client relations by serving as primary contact for all office client entertainment events, including identifying business development opportunities through causal conversations & sport suite client stewardship• Maintained, tracked, and allocated both Washington DC office & Communications practice business development and marketing budgets• Prepared client and prospect research on behalf of attorney’s in advance of various business development opportunities• Worked cross functionally & across 7 regional offices with other departments such as creative, finance, & operations• Identified, planned & served as lead for all DC office related community initiatives, including events, donations and outreach• Aided in daily management of firm CRM database by tracking & developing reports related to pitch activity, maintaining client contact accounts, updating DC office alumni information, & overseeing marketing mailings/email lists• Crafted and finalized marketing material for office and supported sections (i.e. presentations, newsletters, & webinars) Show less

Natchitoches, Louisiana

• Planned & executed largest bi-annual fundraiser raising over $70,000 by arranging facilities/catering, securing contracts, maintaining auction items, tracking registrants, & designing all promotional material• Organized annual former-athlete special events in order to increase engagement & participation with the Athletic Department• Re-branded & grew community Kid’s Club initiative in order to expand involvement with athletic department • Designed sponsorship proposals & contracts… Show more • Planned & executed largest bi-annual fundraiser raising over $70,000 by arranging facilities/catering, securing contracts, maintaining auction items, tracking registrants, & designing all promotional material• Organized annual former-athlete special events in order to increase engagement & participation with the Athletic Department• Re-branded & grew community Kid’s Club initiative in order to expand involvement with athletic department • Designed sponsorship proposals & contracts presented to corporate sponsors above $10,000• Created and drafted website graphics, weekly newsletters, and communication pieces to be sent via email & mail to donor base of 7,000+• Completed various administrative functions (i.e. overseeing student employees, processing donations, requesting payments for invoices) Show less

Waco, Texas

• Executed all promotions and presentations on game days for Baylor University fall semester sports

• Assisted in the planning and execution of an annual fundraising event that generated $130,000 in revenue• Executed partner activation for major community events held at the Academy• Managed and updated over 300 Academy contacts and prospects into SalesForce CRM database• Executed social media efforts for the Academy that gained 150 followers on Twitter in 3 months• Corresponded with professional athletes publicist and social media manager in the planning of his fundraising… Show more • Assisted in the planning and execution of an annual fundraising event that generated $130,000 in revenue• Executed partner activation for major community events held at the Academy• Managed and updated over 300 Academy contacts and prospects into SalesForce CRM database• Executed social media efforts for the Academy that gained 150 followers on Twitter in 3 months• Corresponded with professional athletes publicist and social media manager in the planning of his fundraising event• Helped foster donor base through stewardship and foundation of individual giving structure• Generated email communication for 1,000 contacts in the form of newsletters and event invitations through Constant Contact Show less

Waco, Texas Area

• Developed online articles using written and communication skills for Baylor Business website and alumni email• Served as interdepartmental liaison and worked with outside firms to complete projects on deadline• Edited Dale P. Jones Business Ethics Forum content for AP Style using Adobe Acrobat Reader DC• Assisted in department marketing programs by supplying student insights for Baylor Business Review• Contributed written content for Baylor faculty recognition magazine•… Show more • Developed online articles using written and communication skills for Baylor Business website and alumni email• Served as interdepartmental liaison and worked with outside firms to complete projects on deadline• Edited Dale P. Jones Business Ethics Forum content for AP Style using Adobe Acrobat Reader DC• Assisted in department marketing programs by supplying student insights for Baylor Business Review• Contributed written content for Baylor faculty recognition magazine• Wrote and edited press releases to recognize Baylor University events and student accomplishments Show less

Houston, Texas

• Executed sponsor activations by coordinating stanchions, signage, hospitality tents, and partner displays• Event coordination through planning placement, set-up, and breakdown after each day for 20 sponsors• Completed marketing programs by taking pictures, capturing fan surveys, and prize distribution• Provided office support by creating mailing labels, shipping premium items, and organizing season ticket winner contact information using Excel spread sheets• Coordinated the… Show more • Executed sponsor activations by coordinating stanchions, signage, hospitality tents, and partner displays• Event coordination through planning placement, set-up, and breakdown after each day for 20 sponsors• Completed marketing programs by taking pictures, capturing fan surveys, and prize distribution• Provided office support by creating mailing labels, shipping premium items, and organizing season ticket winner contact information using Excel spread sheets• Coordinated the organization of department premium item storage to improve efficiency Show less

• Trained and lead a team of 10 hosts• Used receptionist skills and telephone etiquette by answering up to 50 calls daily• Coordinated front of house activities by placing guests at appropriate tables to provide lowest wait times• Assisted management in nightly closing by coordinating next day floor plans and handling money

Master Of Business Administration - Mba

Bachelor’S Degree, Marketing

Activities and Societies: American Marketing Association