Erica Contreras Email & Phone Number

Hermosa Beach, CA, US

Anaheim, California

• Determine and define project scope and objectives from conception to implementation for Disneyland parks & resorts retail locations.
• Concept development for park initiatives including in-store visual overlays and window displays.
• Hands-on collaboration with merchandise managers in elevating in-store visual presentations.
• Predict, design and develop resources needed to reach objectives and manage resources in an effective and efficient manner.
• Prepare budget based on scope of work and resource requirements.
• Track project costs in order to meet budget.

Greater Los Angeles Area

Los Angeles

• Lead a district of 13 stores by inspiring the Free People culture and lifestyle.
• Liaison between the corporate visual team and the field teams establishing and implementing a standard for new trends & concepts resulting in consistency across visual execution. Ensuring appropriate feedback and.
• Oversaw the visual merchandising and display of each store within the district. Managed teams strategically in the short and long term while elevating visual standards and innovation.
• Specializing in store openings, relocations & renovations across the US including high volume & high profile locations.
• Supported Home Office Team with Trend Forecasts & Alerts specific to the Free People LA customer.
• Planned, prototyped & developed hand-made fixtures & led installations for in-store use.

Los Angeles - The Grove

• Organizing the effective and efficient utilization of store space.
• Working closely with the management and visual team of the second highest volume location in the company to increase sales. Recommending brand, price point and buying depth strategies.
• Working with the District Visual Manager & Store Manager to achieve commercial goals. Involved in rearranging, re-merchandising & replenishing new stock as it arrives. Analyzing sales figures and forecasting future.
• Maintaining strong written and verbal communication to district leadership and home office, providing global insight in relationship to merchandising, display and fixture needs.
• Coordinating store display in line with home office guidelines and strategy. Delivering weekly floor moves, window installations and mannequin styling. Translating catalogues & promotions into real designs on the.
• Consistently develop and maintain all aspects of the store environment to maximize sales. Work in a collaborative relationship with the Store Managed to provide continuous staff training on the Anthropologie aesthetic.

Beverly Hills

Fresno, California Area

Greater Los Angeles Area

Fresno, California Area