Collaborate with colleges and universities to develop tailored marketing solutions that address enrollment challenges. Manage end-to-end sales cycles, from lead generation to contract execution, while maintaining a strong sales pipeline. Demonstrate expertise in higher education marketing and consultative sales to achieve sales goals. Develop and deliver effective proposals and presentations to prospective clients. Utilize Salesforce CRM tools and data analytics to track pipeline metrics, forecast sales, and ensure strategic alignment with client needs. Foster collaborative relationships with clients and internal teams, driving modern marketing solutions to support higher education success.

Oversaw all client relationships within the EDU vertical, while leading a dedicated account team to deliver exceptional client service. Responsible for driving revenue growth for existing accounts, identifying opportunities for new business, managing scope development, as well as client retention and renewals. Integrated higher ed industry knowledge into day-to-day conversations and long-term strategic planning.

Promoted from Cardozo’s Director of Admissions to clean, manage, and maintain YU’s graduate marketing CRMs (DOMO, HubSpot, etc), analyze marketing and enrollment data, lead CRM system integration, and support a data-driven culture across YU. Continued to perform duties pertaining to research, system maintenance, and data analytics for Cardozo School of Law.

Managed admissions team to drive revenue growth YoY by meeting and exceeding enrollment quotas. Built overseas partnerships with various institutions to increase prospect pipeline. Optimized the lead nurture process by integrating and maintaining a new CRM system. Gathered and analyze cross-functional data to deliver actionable analyses to drive the business process of admissions and enrollment management for the Master of Laws (LL.M.), Master of Studies in Law (M.S.L.), and Doctor of Juridical Science (J.S.D.) degree programs. Managed integration, maintained functionality, and increased the efficiency of departmental systems (e.g., Hubspot, Recruit, Argos, etc). Researched industry trends to aid recruitment strategy and innovation and build and maintain partnerships with institutions overseas.

Led a team of 12 staff members and managed multi-million dollar marketing and recruitment budgets. Adjunct faculty for Principles of Management and Principles of Marketing courses.

American GovernmentPrinciples of ManagementPrinciples of Marketing

Managed recruitment operations and communication campaigns using analyzed admissions data, familiarity with market trends, and knowledge of cost-efficient strategies. Managed tuition revenue growth QoQ by meeting application and enrollment goals. Built and nurtured prospective student pipeline through graduate fairs and other recruitment events around the country. Managed the Student Ambassador program, creating a partnership between the admissions staff and current students to initiate student involvement and engagement. Co-founded the CU Graduate Admissions Professionals (CUGAP) networking group, establishing cross-departmental communications and collaboration with all Columbia University graduate enrollment managers.

Served on the Admissions Review Committee to read and render decisions on applications for graduate and undergraduate students. Counseled prospective students on the School’s programs, financial aid, and admissions process. Supported recruitment efforts by attending and presenting at various recruitment events, building and maintaining relationships with feeder institutions, and identifying and assessing the School’s target markets.