Erica Dermer

Erica Dermer Email and Phone Number

Patient Advocate, Writer and Editor, Certificate of Training in Gluten Related Disorders @ ZEGO LLC
Erica Dermer's Location
Phoenix, Arizona, United States, United States
Erica Dermer's Contact Details

Erica Dermer personal email

Erica Dermer phone numbers

About Erica Dermer

Strategic marketer, former magazine editor, and qualitative research professional specializing in content marketing/editorialIndustries: Pharmaceutical/Healthcare, Health & Wellness, Food & Beverage/CPG, Specialty Diets, Influencer and Affiliate Marketing, and Patient AdvocacySubject matter expert for celiac disease/gluten-free featured on The Guardian, Fox News, AdWeek, USA Today, Grocery Headquarters, and HuffPo.Gluten-free lifestyle author, professional patient advocate and speaker (live/filmed TV reel available)

Erica Dermer's Current Company Details
ZEGO LLC

Zego Llc

View
Patient Advocate, Writer and Editor, Certificate of Training in Gluten Related Disorders
Erica Dermer Work Experience Details
  • Zego Llc
    Marketing Director
    Zego Llc Apr 2024 - Present
    San Francisco, Ca, Us
    ZEGO crafts organic, highly-nutritious breakfast foods that are safe for people with food allergies and intolerances, celiac disease, or diabetes. Perfect for those with celiac disease or a wheat allergy, all of ZEGO oats used in our products are purity protocol gluten-free. We purity verify our products with 3rd party labs for 500+ pesticides, glyphosate, gluten, and heavy metals and these results are accessible through the QR code on each product's outer packaging.
  • Celiac And The Beast
    Digestive Disease Patient Advocate
    Celiac And The Beast Mar 2012 - Present
    A guide for going gluten-free and the tasty products you find along the way.In October 2013, I published "Celiac and the Beast: A Love Story Between a Gluten Free Girl, Her Genes, and a Broken Digestive Tract" - available on Amazon.com and all major book retail sites (including Target!) in paperback and eBook. ROLES & RESPONSIBILITIESEditorial: Writes content focused on autoimmune disease health and wellness, new products, and healthy living. Events: Attends specialty diet trade shows, book tours, conferences, and expos across the USA, connecting with other bloggers, national organizations and non-profits, pharmaceutical companies and wellness brands. Patient advocacy: Attended digestive disease conferences as a patient advocate, worked with pharmaceutical companies for patient-focused campaigns and clinical trial recruitment, conference speaker: how to work with patient advocatesPublic relations: Worked with media on several key campaigns for celiac disease education and advocacy, including Grocery Headquarters, USA Today, AdWeek, and Fox News.
  • Gluten Intolerance Group (Gig)
    Gig Cares Community Relations Manager
    Gluten Intolerance Group (Gig) Aug 2022 - Apr 2024
    Auburn, Wa, Us
    GIG Cares is an action-oriented organization driving grass-roots efforts aimed at tackling the biggest challenges facing the gluten-free community, starting with food insecurity. GIG Cares is an independent organization, partnering with GIG and its Gluten-Free Certified Organization (GFCO) program. GIG Cares and its programs align with Gluten Intolerance Group’s “Making Life Easier for All Living Gluten-Free” mission statement. ROLES & RESPONSIBILITIESEditorial: Writing and producing (including lead editorial direction) for Generation GF printed quarterly magazine (Q1-Q4 2023). Social media: Managing the creation of GIG Cares marketing, communications, and public relations activities and materials, including publications, social media, and media relations.Events: Traveling to promote and facilitate GIG Cares programs and services, ex. Teen Summit, MiniCon, Expo West and Expo East. Business development: Acting as GIG Cares’s marketing representative to clients, pitching programming (including food donations) to GFCO-certified brands.Marketing: Creating comprehensive marketing, communications, and public relations program based on programming directives.
  • Usa Today
    Gluten Free Expert Panel Member 10Best Readers' Choice 2023
    Usa Today Aug 2023 - Sep 2023
    Mclean, Va, Us
    Expert panel member for gluten-free and vegan nomination for 10Best Readers' Choice Awards. USA Today's 10Best travel experts select the top 20 nominees in contests covering food, lodging, destinations, travel gear, things to do...the list goes on. https://www.10best.com/awards/travel/
  • Imaware™
    Partner Engagement Lead
    Imaware™ Sep 2019 - Jul 2022
    Austin, Texas, Us
    imaware is the at-home health testing leader and provides patients with the tools to enable awareness to chronic illness and empower patients to live a healthier life. imaware tests come with physician oversight, are easy and painless, using scientifically valid biomarkers and CLIA-certified laboratories.ROLES & RESPONSIBILITIESEditorial: Health and wellness content writing, curation and editing, working with physicians on content curation and editingSocial media: Social media managementPublic relations: Monitoring HARO, working with inbound and outbound HARO requestsPatient advocacy: As a beta tester for imaware's original test, I always put the patient first when writing about health conditions, speaking to consumers at events, and engaging in influencer/affiliate marketingEvents: Managing health-focused trade shows and consumer-facing expos and eventsBusiness development: Managing partnerships with health-focused non-profits, for-profits, and state health departments
  • Belvoir Media Group
    Managing Editor And Digital Content Director, Gluten Free & More Magazine
    Belvoir Media Group Apr 2015 - Mar 2019
    Gluten Free & More magazine was the largest US gluten-free print publication and website, sold to Simply Gluten Free in 2019. ROLES & RESPONSIBILITIESEditorial: Responsible for articles in each print issue including “how to” series, product reviews and product deep-dives for the fast-growing gluten-free and specialty diet marketplace. Responsible for editing bi-monthly print magazine issue and online content, and managing freelancers and contract writers.Social media: Social media management Events: Managing health-focused trade shows with gluten-free and food allergy brands, presenting about gluten-free livingPublic relations: As the face of Gluten Free & More, was on-air presence speaking on celiac disease awareness, CPG promotion, and event promotion. Highlights include promotional spots with Good Day Columbus and Good Day Austin. Pitched local media and bloggers/influencers for events.
  • Belvoir Media Group
    Living Without'S Gluten Free & More Magazine, Writer & Marketing Consultant
    Belvoir Media Group May 2014 - Apr 2015
    Writer, marketing consultation and market research for Living Without Gluten Free & More magazine and properties - My Life With Food Allergies and Gluten Free Food Allergy Fest, and other Belvoir Media Group titles.
  • Sheknows
    Sheknows.Com Food & Wellness Expert
    Sheknows Oct 2013 - Nov 2014
    New York, Ny, Us
    Content writing and editing for SheKnows online properties, including video creation.
  • 24Tru
    Senior Research Analyst
    24Tru Sep 2013 - Mar 2014
    Lakewood, Co, Us
    Online qualitative market research platform. ROLES & RESPONSIBILITIESFocused on strategic guidance, analysis and reporting of online qualitative research using video diaries, including ethnographic exploratory research, advertising campaign concept testing, research and development, and new product testing. Included creation of discussion guides, screeners, and analysis and insights reporting. Clients included travel and hospitality, CPG/F&B, and automotive.
  • 24Tru
    Freelance Market Research And Strategy
    24Tru Nov 2012 - Sep 2013
    Lakewood, Co, Us
    Freelance qualitative market research and analysis.
  • Cramer Krasselt
    Brand Planner
    Cramer Krasselt Jun 2012 - May 2013
    Chicago, Il, Us
    Contract brand planner/account planner for C-K's Phoenix office specializing in health care consumer marketing. Focus on in-person qualitative market research (focus groups).
  • Qualvu
    Senior Analyst, Research & Strategy
    Qualvu Sep 2010 - Apr 2012
    Online qualitative market research platform. ROLES & RESPONSIBILITIESFocused on strategic guidance, analysis and reporting of online qualitative research using video diaries, including ethnographic exploratory research, advertising campaign concept testing, research and development, and new product testing. Included creation of discussion guides, screeners, and analysis and insights reporting. Clients included travel and hospitality, CPG/F&B, and automotive.
  • Moses Anshell
    Manager, Strategy & Insights
    Moses Anshell Oct 2006 - Sep 2010
    Phoenix, Az, Us
    Botique national advertising agency.ROLES & RESPONSIBILITIESFocused on VOC research for clients including consumer strategy, trends monitoring, with both primary and secondary research, including monitoring category and social trends, moderating/attending/assisting of primary proprietary research studies including online surveys, in-depth interviews, in-store intercepts, focus groups, target segmentation and awareness studies. Clients included state government agencies including health departments, tourism, travel and hospitality, CPG/F&B.

Erica Dermer Skills

Social Media Market Research Integrated Marketing Marketing Advertising Blogging Marketing Research Public Relations Social Media Marketing Customer Insight Qualitative Research Digital Marketing Consumer Behaviour Leadership Brand Development Copywriting Consumer Insight Gluten Free Digital Strategy Social Networking Food Media Planning Blogger Focus Groups Consumer Packaged Goods Marketing Account Planning Celiac Disease Gluten Intolerance Brand Architecture Food Allergies Quantitative Research Interactive Marketing Advertising Research Food And Beverage Gluten Free Marketing Ethnography Segmentation Millennials Gluten Free Branding Expos Survey Design Celiac Disease Awareness Marketing Strategy Food Blogging Health Care Marketing

Erica Dermer Education Details

  • Arizona State University
    Arizona State University
    Communications

Frequently Asked Questions about Erica Dermer

What company does Erica Dermer work for?

Erica Dermer works for Zego Llc

What is Erica Dermer's role at the current company?

Erica Dermer's current role is Patient Advocate, Writer and Editor, Certificate of Training in Gluten Related Disorders.

What is Erica Dermer's email address?

Erica Dermer's email address is er****@****ail.com

What is Erica Dermer's direct phone number?

Erica Dermer's direct phone number is +120385*****

What schools did Erica Dermer attend?

Erica Dermer attended Arizona State University.

What are some of Erica Dermer's interests?

Erica Dermer has interest in Specialty Diets Industry, Food Marketing, Celiac Disease, Consumer Packaged Goods, Gluten Free.

What skills is Erica Dermer known for?

Erica Dermer has skills like Social Media, Market Research, Integrated Marketing, Marketing, Advertising, Blogging, Marketing Research, Public Relations, Social Media Marketing, Customer Insight, Qualitative Research, Digital Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.