Erica Dermer Email and Phone Number
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Strategic marketer, former magazine editor, and qualitative research professional specializing in content marketing/editorialIndustries: Pharmaceutical/Healthcare, Health & Wellness, Food & Beverage/CPG, Specialty Diets, Influencer and Affiliate Marketing, and Patient AdvocacySubject matter expert for celiac disease/gluten-free featured on The Guardian, Fox News, AdWeek, USA Today, Grocery Headquarters, and HuffPo.Gluten-free lifestyle author, professional patient advocate and speaker (live/filmed TV reel available)
Zego Llc
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Marketing DirectorZego Llc Apr 2024 - PresentSan Francisco, Ca, UsZEGO crafts organic, highly-nutritious breakfast foods that are safe for people with food allergies and intolerances, celiac disease, or diabetes. Perfect for those with celiac disease or a wheat allergy, all of ZEGO oats used in our products are purity protocol gluten-free. We purity verify our products with 3rd party labs for 500+ pesticides, glyphosate, gluten, and heavy metals and these results are accessible through the QR code on each product's outer packaging. -
Digestive Disease Patient AdvocateCeliac And The Beast Mar 2012 - PresentA guide for going gluten-free and the tasty products you find along the way.In October 2013, I published "Celiac and the Beast: A Love Story Between a Gluten Free Girl, Her Genes, and a Broken Digestive Tract" - available on Amazon.com and all major book retail sites (including Target!) in paperback and eBook. ROLES & RESPONSIBILITIESEditorial: Writes content focused on autoimmune disease health and wellness, new products, and healthy living. Events: Attends specialty diet trade shows, book tours, conferences, and expos across the USA, connecting with other bloggers, national organizations and non-profits, pharmaceutical companies and wellness brands. Patient advocacy: Attended digestive disease conferences as a patient advocate, worked with pharmaceutical companies for patient-focused campaigns and clinical trial recruitment, conference speaker: how to work with patient advocatesPublic relations: Worked with media on several key campaigns for celiac disease education and advocacy, including Grocery Headquarters, USA Today, AdWeek, and Fox News.
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Gig Cares Community Relations ManagerGluten Intolerance Group (Gig) Aug 2022 - Apr 2024Auburn, Wa, UsGIG Cares is an action-oriented organization driving grass-roots efforts aimed at tackling the biggest challenges facing the gluten-free community, starting with food insecurity. GIG Cares is an independent organization, partnering with GIG and its Gluten-Free Certified Organization (GFCO) program. GIG Cares and its programs align with Gluten Intolerance Group’s “Making Life Easier for All Living Gluten-Free” mission statement. ROLES & RESPONSIBILITIESEditorial: Writing and producing (including lead editorial direction) for Generation GF printed quarterly magazine (Q1-Q4 2023). Social media: Managing the creation of GIG Cares marketing, communications, and public relations activities and materials, including publications, social media, and media relations.Events: Traveling to promote and facilitate GIG Cares programs and services, ex. Teen Summit, MiniCon, Expo West and Expo East. Business development: Acting as GIG Cares’s marketing representative to clients, pitching programming (including food donations) to GFCO-certified brands.Marketing: Creating comprehensive marketing, communications, and public relations program based on programming directives. -
Gluten Free Expert Panel Member 10Best Readers' Choice 2023Usa Today Aug 2023 - Sep 2023Mclean, Va, UsExpert panel member for gluten-free and vegan nomination for 10Best Readers' Choice Awards. USA Today's 10Best travel experts select the top 20 nominees in contests covering food, lodging, destinations, travel gear, things to do...the list goes on. https://www.10best.com/awards/travel/ -
Partner Engagement LeadImaware™ Sep 2019 - Jul 2022Austin, Texas, Usimaware is the at-home health testing leader and provides patients with the tools to enable awareness to chronic illness and empower patients to live a healthier life. imaware tests come with physician oversight, are easy and painless, using scientifically valid biomarkers and CLIA-certified laboratories.ROLES & RESPONSIBILITIESEditorial: Health and wellness content writing, curation and editing, working with physicians on content curation and editingSocial media: Social media managementPublic relations: Monitoring HARO, working with inbound and outbound HARO requestsPatient advocacy: As a beta tester for imaware's original test, I always put the patient first when writing about health conditions, speaking to consumers at events, and engaging in influencer/affiliate marketingEvents: Managing health-focused trade shows and consumer-facing expos and eventsBusiness development: Managing partnerships with health-focused non-profits, for-profits, and state health departments -
Managing Editor And Digital Content Director, Gluten Free & More MagazineBelvoir Media Group Apr 2015 - Mar 2019Gluten Free & More magazine was the largest US gluten-free print publication and website, sold to Simply Gluten Free in 2019. ROLES & RESPONSIBILITIESEditorial: Responsible for articles in each print issue including “how to” series, product reviews and product deep-dives for the fast-growing gluten-free and specialty diet marketplace. Responsible for editing bi-monthly print magazine issue and online content, and managing freelancers and contract writers.Social media: Social media management Events: Managing health-focused trade shows with gluten-free and food allergy brands, presenting about gluten-free livingPublic relations: As the face of Gluten Free & More, was on-air presence speaking on celiac disease awareness, CPG promotion, and event promotion. Highlights include promotional spots with Good Day Columbus and Good Day Austin. Pitched local media and bloggers/influencers for events.
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Living Without'S Gluten Free & More Magazine, Writer & Marketing ConsultantBelvoir Media Group May 2014 - Apr 2015Writer, marketing consultation and market research for Living Without Gluten Free & More magazine and properties - My Life With Food Allergies and Gluten Free Food Allergy Fest, and other Belvoir Media Group titles.
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Sheknows.Com Food & Wellness ExpertSheknows Oct 2013 - Nov 2014New York, Ny, UsContent writing and editing for SheKnows online properties, including video creation. -
Senior Research Analyst24Tru Sep 2013 - Mar 2014Lakewood, Co, UsOnline qualitative market research platform. ROLES & RESPONSIBILITIESFocused on strategic guidance, analysis and reporting of online qualitative research using video diaries, including ethnographic exploratory research, advertising campaign concept testing, research and development, and new product testing. Included creation of discussion guides, screeners, and analysis and insights reporting. Clients included travel and hospitality, CPG/F&B, and automotive. -
Freelance Market Research And Strategy24Tru Nov 2012 - Sep 2013Lakewood, Co, UsFreelance qualitative market research and analysis. -
Brand PlannerCramer Krasselt Jun 2012 - May 2013Chicago, Il, UsContract brand planner/account planner for C-K's Phoenix office specializing in health care consumer marketing. Focus on in-person qualitative market research (focus groups). -
Senior Analyst, Research & StrategyQualvu Sep 2010 - Apr 2012Online qualitative market research platform. ROLES & RESPONSIBILITIESFocused on strategic guidance, analysis and reporting of online qualitative research using video diaries, including ethnographic exploratory research, advertising campaign concept testing, research and development, and new product testing. Included creation of discussion guides, screeners, and analysis and insights reporting. Clients included travel and hospitality, CPG/F&B, and automotive.
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Manager, Strategy & InsightsMoses Anshell Oct 2006 - Sep 2010Phoenix, Az, UsBotique national advertising agency.ROLES & RESPONSIBILITIESFocused on VOC research for clients including consumer strategy, trends monitoring, with both primary and secondary research, including monitoring category and social trends, moderating/attending/assisting of primary proprietary research studies including online surveys, in-depth interviews, in-store intercepts, focus groups, target segmentation and awareness studies. Clients included state government agencies including health departments, tourism, travel and hospitality, CPG/F&B.
Erica Dermer Skills
Erica Dermer Education Details
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Arizona State UniversityCommunications
Frequently Asked Questions about Erica Dermer
What company does Erica Dermer work for?
Erica Dermer works for Zego Llc
What is Erica Dermer's role at the current company?
Erica Dermer's current role is Patient Advocate, Writer and Editor, Certificate of Training in Gluten Related Disorders.
What is Erica Dermer's email address?
Erica Dermer's email address is er****@****ail.com
What is Erica Dermer's direct phone number?
Erica Dermer's direct phone number is +120385*****
What schools did Erica Dermer attend?
Erica Dermer attended Arizona State University.
What are some of Erica Dermer's interests?
Erica Dermer has interest in Specialty Diets Industry, Food Marketing, Celiac Disease, Consumer Packaged Goods, Gluten Free.
What skills is Erica Dermer known for?
Erica Dermer has skills like Social Media, Market Research, Integrated Marketing, Marketing, Advertising, Blogging, Marketing Research, Public Relations, Social Media Marketing, Customer Insight, Qualitative Research, Digital Marketing.
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