· Responsible for using consumer and category insights to develop and deliver the strategic marketing plan and innovation pipeline for the largest DTC personal care brand. · Work alongside performance marketing to execute all integrated marketing activities in support of the strategic marketing plan focused on a multi-channel approach, i.e. traditional and digital media, PR, experiential, influencer, etc. driving an increase in awareness, conversion and customer acquisition.· Work alongside finance and channel expansion to pitch and execute channel initiatives i.e. channel expansion through mass retailers, ecommerce, drug, etc. and merchandising opportunities. · Develop and managing a Brand Manager responsible for tactical execution, consumer insights and ecommerce optimization tactics.

Responsible for development and delivery of annual strategic marketing plans using consumer/category insights alongside business strategy for book of business delivering $70M in revenue. Responsible for the execution and development of creative used through traditional media platforms and social channels best optimal in the delivery of reach and impressions.Working alongside finance and sales, has ownership of presenting proposed P&L, growth programs, strategic agreements and pricing actions for Channel/Market specific initiatives.Responsible for commercialization from inception to execution of innovations using the Stage Gate Process.Developed and managed an Associate Brand Manager

Oversee and build a comprehensive marketing strategy using analysis through NPD, Technomic, Mintel, etc. to achieve fiscal AOP targets for assigned book of business worth $1B in revenue Alongside revenue management, has ownership of presenting proposed P&L, growth programs, strategic agreements and pricing requests for Channel specific initiativesResponsible for commercialization from inception to execution for any new opportunities that arise through distribution channels because of RFP’s and Portfolio Rationalization Work alongside sales to communicate and execute marketing programs and activations to support category initiativesCollaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality

Lead delivery of programs from Gate 1 through 90 days post launch which resulted in over $100M in NSV to dateLead a cross functional team through development and execution of innovation and renovation programs under Captain Morgan, Guinness, Smirnoff Ice, Cîroc and Don Julio.Manage project timelines and large budgets to ensure timely product development and finished goods availability is on-time in full at cost and quality using project management tools (Microsoft Project, Planview)

Improved SLOB data pull process which resulted in an additional $1M of inventory made available for distributor ordersResponsible for ensuring perfect execution of liquid launches with cost and quality and documentation for all innovation and renovation projects assignedLeading cross functional groups in the decision making for SLOB shelf life extensions as well as innovation/ renovation projects

Strategically plan and execute the mid to long term planning processes for assigned resources and ensure the timely creation and efficient MPS, capacity reviews, AOP using APO/SAP.Oversaw deployment activities for production and warehouse sites using safety stock metrics, forecasts, orders in APO in order to meet service requirements, Innovation MAD, and expedite costs.Optimize Supply Chain Stability Reporting for Stakeholder knowledge and N. America World Class Supply Chain initiatives in order to drive improvements in service, supplier performance, central and production facilities collaboration

Supervised and coordinated all activities of production workers, including operational, personnel, and administrative tasks. (Performance Reviews, Payroll, Engagement, Compliance and Governance Trainings, etc.)Optimize safety, quality (<3K ppm), production, and cost objectives through employee involvement and team building approach to problem solving using RCPS, Vendor Evaluations, OEE, Dashboard, Zero Harm.Followed and trained direct reports on corporate programs such as, food safety, employee safety, GMP and environmental requirements resulting in ISO Certification and Satisfactory IA’s.Improved overall team engagement by 5%

Implemented a strategic marketing program to increase awareness of the the 1st Annual Major League Baseball Business Summit at various Atlanta universities.Executed promotional efforts to increase registration by 10% (based on 10,000 impressions)Increased overall conference attendance by 2% Drafted, presented and implemented a marketing proposal that highlighted the value of diverse students (from all concentrations) Managed sponsorship packages utilizing a $15,000 budget for the summit and exclusive attendees

Created a marketing proposal utilizing a $10,000 budget to design a marketing plan and campaign targeted towards augmenting consumer’s experience at Macys International Mall that supported their cosmetic/fragrance business unit. Analyzed and collected market data (survey, geographical data) for the cosmetics/fragrance department, creating a strategic plan to attract our target demographicLead and tracked the creation of an innovative marketing plan utilizing social media (Facebook, Twitter, Four-Square) to increase consumer base, increase department revenue and consumer awareness by 15%Lead the creation of a promotional campaign to increase consumer loyalty within our target demographicLead and managed a group of 10 interns delegating tasks and adhering to deadlines and communicating to cross functional teams in order to enhance consumer loyalty and boost sales

Managed sales floor inventory worth approximately$1M and approximately 15 employees to exceed monthly last year sales goals by 20%Lead sales generator per hours worked. Utilized my leadership traits during customer interaction to influence their purchases exceeding personal sales goals by 10%Performed sales analysis to strategically organize merchandise and displays that served to effectively entice consumers into the store thus driving sales by 20%Trained and managed employees through one on one interaction addressing expectations and company policiesAchieved 100% customer satisfaction placing our store in the top 10 within the corporation and reducing our loss prevention shrink percentage by 2%

Responsible for inventory purchases and management of $430,000 worth of inventory while simultaneously managing seven employeesAnalyzed financial plans to strategically purchase and shelve merchandise and in-store marketing displays advantageously to facilitate sales of eyewear with the highest profit margins and value which boost sales by 18%Identified consumer eyewear needs then paired them with the ideal product to ensure customer satisfactionAssisted in increasing our store rank to the top three of nine locations by being rated in the top 10% of sales associates within the companyManaged daily cash deposits and reports comparing last year sales to current day to day profits and commissions