Erica Freeman, Mba Email & Phone Number

Greater New Orleans Area

New Orleans, Louisiana

Greater Atlanta Area

Hackettstown, NJ

• Developed strategic plan to capitalize on unleveraged growth potential for brand secondary line extensions; forecast predicted $13M in incremental sales.
• Analyzed consumer insights, IRI, Nielsen, and competitive data to identify growth drivers and market development opportunities for the product portfolio.
• Created brand selling story to grow distribution in key food and convenience accounts representing potential 10% growth in sales.
• Developed $4M media support plan with focus on print and digital strategy; estimated $11M ROI.
• Collaborated with cross-functional teams and agency partners to gain alignment on strategy recommendations.

Arlington, TX

• Served as Math and Science Team Lead (2011-2012 School Year)
• Planned and implemented rigorous objective-driven lesson plans as well as developed assessments to monitor student achievement, which resulted in a 67% increase in passing rates and doubling the commended percentage.
• Used data analytics to devise and implement student intervention plans for the lowest 15% of students resulting in 40% increase in objective mastery.
• Orchestrated two new programs with over 100 attendees each to build sustainable relationships with student families and drive parent satisfaction.

Dallas/Fort Worth Area

Detroit, MI

• Analyzed data from the Omniture system and insights reports to assess the performance of digital advertising and search engine optimization campaigns.
• Developed and executed a paid search and SEO strategy for the brand.
• Completed a special analysis report providing new insights on the digital performance of the Spanish version of Chevrolet.com, resulting in new regional marketing strategy to grow site traffic.
• Monitored digital media to ensure quality control and 100% consistency & up-to-date brand messaging across digital marketing campaigns.

Atlanta, GA

• Analyzed and prepared monthly regional sales reports to management, supporting the allocation and local marketing functions.
• Developed and presented a dealer-focused digital marketing plan identifying opportunities to utilize digital applications and Secondlife.com, which was implemented by 2 dealerships the Southeast Region.
• Collaborated with franchise leadership to create and coordinate marketing activities for the launch and promotion of new and existing vehicles.
• Consulted with dealerships’ business development centers to manage daily operations including inbound sales calls, prospect management, customer retention, and Internet sales management.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Non-Profit Board Fellow, Marketing Club, Sports & Entertainment Club, Carolina Women in Business, Alliance for.

Certificate In Education Finance, Finance Strategy, Policy, And Leadership

Bachelor Of Business Administration (B.B.A.), Marketing, 3.55

Activities and Societies: School of Business Executive Leadership Honors Program; Delta Sigma Theta Sorority, Inc; Beta Gamma Sigma.