Erica Dobeck, a 2020 graduate in communication studies from Loyola Marymount University, started her journey in short-form video content creation in 2021. During this time, she debuted her first TikTok video on her personal account, which quickly captured the attention of over one million people. Erica's content, centered around promoting nutritionally dense food, not only continued to soar but also positioned her as an expert in the platform's best practices. This expertise paved the way for an internship at DRAX Social, a TikTok production and management agency, where she played a pivotal role in steering viral success for Fortune 500 companies. Currently at Spree, Erica integrates her passion for health and wellness with her content creation skills to make an impact for Spree and its affiliated brands.
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Content ProducerO Positiv HealthLawndale, Ca, Us -
Social Media CoordinatorSpree Nov 2023 - PresentLos Angeles County, California, United States• Produce Spree content, brainstorm new ideas, and produce authentic social media-style content for affiliated brands• Work closely with internal teams to support their respective roles, ensuring consistency in voice, and cultivating a strong community around the brand• Cross-functional collaboration with key partners in PR, Marketing and e-Commerce to produce, collect materials, strategize, research topics and ideas, and build content for social media content• Produce social content shoots including pre-production planning• Support competitive research for applicable trends and ideas within health / wellness and social/digital marketing industries -
Tiktok StrategistDrax Social Aug 2023 - Nov 2023Los Angeles County, California, United States• Developed cohesive content strategies that aligned with brand objectives while resonating with their target audiences• Created engaging and creative TikTok content through effective shot lists• Identified & leveraged TikTok trends and hooks to create viral & shareable videos -
Public Relations AssistantKip Morrison & Associates Pr Jun 2021 - Sep 2022Beverly Hills, California, United States• Oversee public image of 3 brands and manage all media relations.• Create high-quality press releases, blogs and newsletters.• Write articles.• Collaborate with media representatives to optimize coverage of special events.• Develop creative pitches and targeted outreach lists.• Generate informative and entertaining posts for our agency's Instagram page. -
Public Relations InternKip Morrison & Associates Feb 2021 - May 2021Beverly Hills, California, United States• Write press releases & pitches• Edit & strategize the agency's newsletter • Communicate with television, radio, and print media • Research appropriate media outlets • Create & organize media lists • Catalog incoming inventory and outgoing samples • Plan & execute media events
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Entertainment ReporterLifebites Global May 2019 - May 2020Hermosa Beach• Engaged in brainstorming sessions with the chief transformational officer to develop entertaining and inspirational content for LifeBites media• Created one unique movie trailer script per week for the company's "Get Reel" movie segment that aims at inspiring and motivating the target audience• Simplified topics such as mental health, self-improvement, and transformation through clear, concise, and clever script writing• Combined video, audio, graphics, and proper vocal projection to effectively convey the tone of each script during the production and post-production process• Uploaded and promoted targeted content through social networking sites such as Facebook, Instagram (IGTV), and YouTube while monitoring the stats on each platform -
Writing InternBlue Lifestyle Feb 2019 - May 2019Pacific Palisades• Developed six one-minute radio segments per week for the company's blog and radio show• Researched supplemental materials, including books and articles for use in the script-making process• Reviewed and edited scripts ahead of final evaluation, verifying content conformed to style and tone guidelines
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HostessNick'S May 2018 - Feb 2019Manhattan Beach• Strategized a unique floor-plan prior to each shift to best accommodate reservations, walk-ins, and special requests• Greeted guests with a positive attitude and escorted them to their assigned tables based on seating preferences• Cooperated with servers and busing staff for specific service needs • Updated guest profiles on a regular-basis to ensure 100% satisfaction for future dining experiences • Communicated guest complaints with management and brainstormed solutions in a quick and compassionate manner • Maximized team performance by training new employees on guest expectations and restaurant protocols
Erica Dobeck Skills
Erica Dobeck Education Details
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Senior -
Communication, General
Frequently Asked Questions about Erica Dobeck
What company does Erica Dobeck work for?
Erica Dobeck works for O Positiv Health
What is Erica Dobeck's role at the current company?
Erica Dobeck's current role is Content Producer.
What schools did Erica Dobeck attend?
Erica Dobeck attended Loyola Marymount University, El Camino College.
What skills is Erica Dobeck known for?
Erica Dobeck has skills like Interpersonal Communication, Customer Service, Critical Thinking, Analytical Skills, Leadership, Teamwork, Broadcasting, Video Editing, Creative Writing, Public Speaking, Social Media, Social Media Marketing.
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