I love working on disruptive brands. As a change maker at Purple, I led the team in reinvigorating the brand and driving impactful marketing strategies. Moving the brand from sophomoric humor to luxury, focused on health and wellness. Live Better, Sleep Purple. Selling life & vivacity not mattresses. At Aerie, the team moved from focusing on the Double Whoa, hyper sexualized selling to Aerie Real. A true mission of empowering young women to be Real; they are enough, just as they are. No retouching, no need to hide the flaws & continue pushing unrealistic beauty standards We turned the industry on its head!As a Marketing Strategy Consultant, I help brands and companies connect with their consumers and move their businesses forward. With over 24 years of experience in the marketing industry, I have developed and executed successful strategies across multiple channels and platforms, including digital, e-commerce, CRM, loyalty, credit/payment solutions, and mobile.I have a strong background in research and testing. I use data to tell compelling stories and drive customer insights. I also have a knack for vendor negotiations and contract setup - not so glamorous but oh so needed. I enjoy bringing innovation and creativity to every project I own - don't just do it, do it right. Currently, I am working with Winston Francois, as a marketing leader and consultant, where I oversee domestic and international clients. I am passionate about building customer relationships, delivering value, and making a positive impact.