Erica Edwards Email & Phone Number

Marketing Communications LeaderMarketing communications leader with expertise in communications, project management, and strategic marketing. Proven ability to develop and execute innovative marketing plans from conception to implementation and to improve brand awareness. Demonstrated skill in working collaboratively with creative team members, functioning as an organizer and leader of brand strategy discussions, and analyzing consumer trends.CAREER ACHIEVEMENTS:• Managed marketing for 3 internationally attended, multi-million dollar conferences, with each conference meeting or exceeding attendance and budget goals.• In last position, started managing just 3 internal clients and was quickly given responsibility for all internal clients, amounting to 10+ accounts, in less than 1 year.• Developed strategy for Facebook and Twitter accounts for all 18 STA Travel locations; pages grew to more than 300 likes in less than month. • Managed marketing and communications for 18 retail locations, tailoring national marketing campaigns to each unique market. • Grew sales in regional STA Travel markets by up to 15% year over year, despite tepid economy.• Started and cultivated PPAI Facebook page, growing it to more than 3,000 likes in less than 1 year. • Worked on numerous national marketing projects, including the "This is PPAI" campaign and the "Promotional Products Work" campaign, both of which were launched and promoted to more than 500 member-companies nationally. • Led efforts to participate in nationally acclaimed Advertising Week; session was sold out each year for 3 consecutive years.

Listed skills include Marketing, Advertising, Integrated Marketing, Public Relations, and 25 others.