✢ Envisioned and implemented unique sustainability-focused lifestyle and travel experience in remote rainforest location ✢ Developed partnerships with individuals eager to invest in off-grid arboreal community✢ Collaborated with partners to create strategic plan, develop infrastructure and move from ideation to realization within 3 years✢ Enhanced brand appeal designing, developing and implementing amenities, services and activities similar to those found in a niche hotel✢ Performed management duties, including hiring and training local and international hospitality staff, leading food and beverage operation, product sourcing with vendors, and customer acquisition through hotel reservation technology

✢ Produced media content, managed programming/events, and provided production assistance for on-site magazine, newspaper, and television production companies featuring Finca Bellavista in >200 media outlets✢ Coordinated property operations and served as lead storyteller to host and tour groups of more than 70 people, including high-profile clients, in logistically challenging rainforest environment✢ Utilized proficient communication skills to develop cost-effective partnerships and execute lucrative co-branding contracts with reputable and relevant brand companies ✢ Developed strategic marketing plans with emphasis placed on digital marketing ✢ Developed and managed comprehensive digital marketing plan and adjusted plan based on industry best practices✢ Conducted up-to-date edits to freshen content, audited brand compliance across social media and digital marketing channels, and employed optimization tools to assure efficacy of marketing programs✢ Managed consumer marketing strategy for more than 5 social media channels, including Facebook, Pinterest, Instagram, YouTube, and hotel reservation sites; collaborated with internal subject matter experts to co-create compelling social media programming designed to drive engagement and maximize conversion✢ Launched online marketing using content management experience to create appealing website with quality visuals; wrote compelling meta descriptions using search engine optimization (SEO) best practices✢ Enhanced client retention and increased referrals employing content marketing strategy in email marketing campaigns focused on identifying and meeting client needs; automated email marketing process integrating internal database with e-commerce MailChimp

✢ Provided full-range journalism services including reporting, editing, and production contributing to brand reliability for local newspaper with circulation of more than 20K readers✢ Facilitated collaborative environment to lead writing and editing teams, encouraging creative ideas and solutions