Responsible for leading the development and execution of strategic integrated marketing and communication plans across all divisions of Baltimore’s largest headquartered bank including market research, brand management, marketing communications, advertising, digitalmarketing, public relations, and corporate communications.

Responsible for the development and execution of the bank’s marketing and communications strategy including market research, brand management, marketing communications, advertising, digital marketing, public relations, and corporate communications. 1st Mariner was a troubled bank which made it challenging to manage PR headaches and rebranding especially through its numerous acquisitions leading to merging with Howard Bank. While challenging, it provided me with a unique experience that has given me a great perspective in my career.

Acting as an advocate for the customer, balancing the bank’s goals with the customer's needs. Responsible for planning, developing, implementing and managing the overall digital marketing strategy for the retail and business banking, mortgage, and financial services division.

Manage and monitor the website redesign of 1stMarinerBank.com and VAMortgage.com by constantly working with third party vendors to ensure marketing goals are strategically aligned. Continuously monitor all content on the 1st Mariner Bank website; especially as new projects are designed, to ensure site is SEO optimized.Work closely with internal and external teams to define the site’s marketing needs and drive the development of required site content, messaging, and reporting capabilities.Manage and report on various email campaigns for the bank, including the design, content generation, development, and implementations of these campaigns.Manage and report on PPC (also called pay-per-click, paid placement, or paid search) strategies on Google Adwords, Yahoo!, Microsoft Bing, and Facebook. Includes management of keyword research, ad creative, A/B split testing, etc.

The GBTC is devoted to one goal: growing the region’s technology community. During my time there I lead all membership recruitment efforts, managed current programs as well as digital and social platforms, and provided assistance for the GBTC’s marketing and communications initiatives.

Assisted in managing the bank’s in-house advertising agency including coordinating and managing vendors, acting as a branch liaison, designing collateral, and working with community organizations, charities, outreach programs, and sponsorship opportunities.

Responsible for increasing new memberships and the renewal of memberships as well as managing all digital marketing activities (social, website, email, etc.) and marketing all organizational events including networking, political, and business outreach programs.

Assisted with the production of the inter-office publicationOrganized and produced charity Bull Roasts and Golf TournamentOrganized and produced events and holiday partiesAccompanied and assisted Pitt Ohio sales representatives on sales callsReceived and accommodated high volume customer service calls and requestsSet up new hires and made reference calls within the HR departmentCompleted accurate daily reports requested by managementDeveloped presentations and spreadsheets for managementScheduled daily delivery appointments with customers