Erica Henry Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, Us

Madison, Wisconsin, Us

- Planned, coordinated, and executed marketing launch playbooks with a laser focus on diner acquisition - Worked alongside NBA and MLB partners to execute exclusive partnerships with goals of brand awareness, reactivation, and loyalty- Managed large scale marketing budgets both by channel & campaign- Supported exponential growth as the food delivery space changed throughout the pandemic

Madison, Wisconsin, Us

Madison, Wisconsin, Us

- Launched & managed an email messaging program to increase driver engagement and decrease churn.- Proficiency in MailChimp including email reporting & CTR optimization.- Executed a diner acquisition plan that converted over 9,000 diners to use the EatStreet platform and brought in over 200k in sales in 3 months.- Created a referral program to acquire new drivers at a low cost of acquisition and a high LTV.

Madison, Wisconsin, Us

-Focus on integrated marketing to create consistent messaging and maximize customer touch points-Collaborative experiences creating promotional materials, writing copy, and executing events to gain awareness in a given market-Ability to execute a marketing campaign quickly, effectively, while localizing the plan in a given market-Experience with managing budgets and optimizing spending to lower cost of acquisition-Generated and interpreted data to determine customer loyalty, market growth, and acquisition - Determine viable events that aline with the target market, goals, and initaitives of EatStreet- Identify, source, and assemble materials within a strict budget and timeline- Created specific and measurable KPI's to measure the events success- Ran a marketing kickoff campaign that brought in over 30,000 orders- Managed a team of 26 remote brand ambassadors-Sales Force, Google Analytics, and Sprout Social experience- Worked as the internal advocate and marketing leader for one of EatStreet's core customer bases- Assisted the VP of Branding to manage & maintain communications with vendors & agencies- Updated and consistently maintained a budget for event and agency management- Coordinated multiple sponsorships from initial meeting through execution and project management

-Actively communicate with consumers to determine preferences and analyze qualitative responses-Created a marketing analysis of 'Kickstart' to determine innovative ways to reach consumers and evaluate current marketing strategies- Experiential marketing to promote, engage, and interact with customers- Helped manage the Facebook page for WP beverages with a following of over 12,000 customers- Coordinated and integrated marketing techniques to provide a consistent message to the consumers

La Crosse, Wi, Us

-Extensive research on social media and video marketing to drive consumer behavior-Worked to interpret brand vision and strategy for future rebranding-Experience with WordPress and DNN modules for creating a webpage-Helped construct portions of a business proposal for marketing, website development, and website support for potential clients

Madsion, Wisconsin, Us

-Created content for the company website and helped with the administrative aspects of a marketing and graphic design company-Worked with various beverage companies to help them reposition, target, and segment their beverage products

Us

- Planned, marketed, and executed community events and programs for people of all ages- Active social media representative for the Monona Parks and Recreation organization

- Built internal and external relationships with clients through communication and marketing- Maintained organization in the golf pro shop and out on the golf course- Practiced superior customer service to provide patrons with an enjoyable experience every time