Erica Falkner Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

• Ideate and write blog posts, articles, playbooks, case studies and white papers to generate interest, awareness and demand for Thomson Reuters solutions
• Manage Thomson Reuters social media channels and create messaging that aligns with and strengthens TR’s brand
• Execute and manage content marketing programs to drive traffic to TR's online properties
• Write and curate content for monthly e-newsletters targeting small and midsize law firms to drive engagement and generate leads

Eagan, MN

• Crafted SEO-optimized content for websites, blogs, social media promotions, video and PPC landing pages that align with and strengthen clients’ brands
• Reviewed clients’ websites to identify opportunities to improve content and navigational elements with the goal of increasing site visibility and enhancing user experience
• Presented recommendations to clients in a consultative environment to gain buy-in and increase client retention
• Devised and implemented content and social media strategies to support and achieve clients’ business objectives

Eagan, MN

• Developed content strategies to support clients’ overall online communications and business objectives
• Conceptualized, wrote and edited blog posts to align with clients’ marketing and social media strategies
• Wrote press releases to garner media attention and leverage clients’ online presence

Eagan, MN

• Led search strategy to include content recommendations, blogging objectives and press release and video optimization
• Conducted regular client-interfacing website performance reviews
• Created customized keyword search analysis and strategy
• Devised and implemented SEO recommendations

St. Paul, MN

• Collaborated with web design to provide strategic direction for rebrand of corporate website
• Managed content and interactive enhancements for new online membership program
• Wrote, edited and proofed content for online channel to boost SEO and align with business objectives
• Analyzed and managed website analytics data for corporate and affiliate websites

Chicago, IL

• Developed online marketing strategies to improve SEO, increase click-through rates and generate leads
• Organized and managed social media campaigns including blogs, Facebook, Twitter and YouTube
• Researched, wrote and edited independently produced industry reports, white papers and case studies
• Conceptualized and wrote copy for online and print marketing collateral materials

Chicago, IL

• Developed media pitches to secure coverage on local and national television programs and stations including The Today Show (NBC); The Early Show (CBS); WABC-TV (ABC), New York; KGO-TV (ABC), San Francisco; WMAQ-TV.
• Coordinated a twelve-city media tour to promote products for the 2007 International Home and Housewares Show
• Generated concepts, researched topics and booked guests for Whirlpool's The American Family podcast

Chicago, IL

• Helped manage and coordinate a five-state project launch for AT&T
• Created and edited press releases to garner media attention
• Wrote blog posts to promote thought leadership within the Chicago marcom community
• Developed and managed relationships with key vendors

Minneapolis

• Responsible for receiving, reviewing and responding to compulsory legal process served on U.S. Bank; successfully managed and prioritized a heavy caseload to meet stringent deadlines