Erica Falkner Email and Phone Number
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I am an experienced content and marketing professional with more than 15 years of writing, SEO, UX copywriting, digital marketing and content strategy experience. I craft content that is clear, concise and compelling to improve visibility, usability and engagement for online channels.
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Senior Copywriter (Freelance)Thomson ReutersSaint Paul, Mn, Us
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Senior CopywriterVirtuwell Apr 2021 - PresentGreater Minneapolis-St. Paul Area -
Legal Content MarketerThomson Reuters Jun 2019 - Apr 2021• Ideate and write blog posts, articles, playbooks, case studies and white papers to generate interest, awareness and demand for Thomson Reuters solutions• Manage Thomson Reuters social media channels and create messaging that aligns with and strengthens TR’s brand• Execute and manage content marketing programs to drive traffic to TR's online properties• Write and curate content for monthly e-newsletters targeting small and midsize law firms to drive engagement and generate leads
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Content StrategistFindlaw, Part Of Thomson Reuters Mar 2016 - Jun 2019Eagan, Mn• Crafted SEO-optimized content for websites, blogs, social media promotions, video and PPC landing pages that align with and strengthen clients’ brands• Reviewed clients’ websites to identify opportunities to improve content and navigational elements with the goal of increasing site visibility and enhancing user experience• Presented recommendations to clients in a consultative environment to gain buy-in and increase client retention• Devised and implemented content and social media strategies to support and achieve clients’ business objectives -
CopywriterFindlaw, Part Of Thomson Reuters Feb 2012 - Mar 2016Eagan, Mn• Developed content strategies to support clients’ overall online communications and business objectives• Conceptualized, wrote and edited blog posts to align with clients’ marketing and social media strategies• Wrote press releases to garner media attention and leverage clients’ online presence
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Seo StrategistFindlaw, Part Of Thomson Reuters Dec 2010 - Mar 2012Eagan, Mn• Led search strategy to include content recommendations, blogging objectives and press release and video optimization• Conducted regular client-interfacing website performance reviews • Created customized keyword search analysis and strategy• Devised and implemented SEO recommendations
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Ux Content Strategist (Contract)Transamerica Retirement Management, Inc. Mar 2010 - Nov 2010St. Paul, Mn• Collaborated with web design to provide strategic direction for rebrand of corporate website• Managed content and interactive enhancements for new online membership program• Wrote, edited and proofed content for online channel to boost SEO and align with business objectives• Analyzed and managed website analytics data for corporate and affiliate websites
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Marketing ManagerVox Jul 2007 - Oct 2009Chicago, Il• Developed online marketing strategies to improve SEO, increase click-through rates and generate leads• Organized and managed social media campaigns including blogs, Facebook, Twitter and YouTube• Researched, wrote and edited independently produced industry reports, white papers and case studies• Conceptualized and wrote copy for online and print marketing collateral materials -
Account ExecutiveNewsmark, Inc. Nov 2006 - Jun 2007Chicago, Il• Developed media pitches to secure coverage on local and national television programs and stations including The Today Show (NBC); The Early Show (CBS); WABC-TV (ABC), New York; KGO-TV (ABC), San Francisco; WMAQ-TV (NBC), Chicago; WFLD (FOX), Chicago• Coordinated a twelve-city media tour to promote products for the 2007 International Home and Housewares Show • Generated concepts, researched topics and booked guests for Whirlpool's The American Family podcast
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Contract Marketing Project SpecialistMahdlo & Associates, Inc. Apr 2006 - Nov 2006Chicago, Il• Helped manage and coordinate a five-state project launch for AT&T • Created and edited press releases to garner media attention• Wrote blog posts to promote thought leadership within the Chicago marcom community • Developed and managed relationships with key vendors -
ParalegalU.S. Bank Nov 2004 - May 2006Minneapolis• Responsible for receiving, reviewing and responding to compulsory legal process served on U.S. Bank; successfully managed and prioritized a heavy caseload to meet stringent deadlines
Erica Falkner Skills
Erica Falkner Education Details
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Journalism
Frequently Asked Questions about Erica Falkner
What company does Erica Falkner work for?
Erica Falkner works for Thomson Reuters
What is Erica Falkner's role at the current company?
Erica Falkner's current role is Senior Copywriter (Freelance).
What is Erica Falkner's email address?
Erica Falkner's email address is erica.falkner@tr.com
What is Erica Falkner's direct phone number?
Erica Falkner's direct phone number is (800) 564*****
What schools did Erica Falkner attend?
Erica Falkner attended University Of Minnesota.
What skills is Erica Falkner known for?
Erica Falkner has skills like Email Marketing, Integrated Marketing, Interactive Marketing, Online Marketing, Seo, Marketing Strategy, Digital Marketing, Web Analytics, Marketing Communications, Marketing, Sem, Management.
Not the Erica Falkner you were looking for?
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Erica Falkner
Greater Minneapolis-St. Paul Area -
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Erica Falkner
Long Beach, Ca2braytonlaw.com, sgptrial.com
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