Erica Farrell Email & Phone Number

Bend, Or, Us

Bend, Or, Us

Bend, Oregon, United States

Portland, Or

- Promoted to Director of Marketing with two direct reports and annual marketing budget May 2022.- February 2022 became Compliance Officer- Design lead routing and automations, implement, and optimize Lead CRMs SalesLoft and Salesforce for sales team to increase revenue and drive efficiency.- Lead business process analysis and design of new systems and CRM implementation.- Gather and analyze lead data to improve content and enhance automations to optimize the buyers' journey and increase sales.- Identify opportunities to improve marketing systems and tools, work closely with sales team and company owner to ensure functionality for all.- A/B test lead landing pages to increase conversions.- Develop sales and marketing collateral and create custom employer enrollments that maintain brand consistency across all mediums in order to sustain and grow market presence.- Manage lead source partnerships including on-boarding, reporting on lead performance, and integrating webforms with CRMs.- Lead internal company initiatives by providing organization to deliverables, tracking project progress and schedule to completion. Projects include company re-branding, office move, multiple CRM implementations, and more.- Manage Consumer Facing Brand Sites: LTCconsumer.com and RetirementHealthPlanners.com * Create, implement and adapt marketing plans * Develop and lead messaging, design, and content of digital consumer education materials including brochures, infographics and videos, that empower consumers to make informed decisions for their future insurance needs. * Collaborate with National Sales Manager to simplify a complex sales cycle into a streamlined, easy to understand process for both sales team and customers. * Plan and execute Annual National Sales Meeting including but not limited to contract negotiation, budgeting, marketing collateral, lodging, food and beverage, meeting space, room drops, and guest speakers.

Portland, Oregon Area

- Design lead routing and automations, implement, and optimize Lead CRMs SalesLoft and Salesforce for sales team to increase revenue and drive efficiency.- Gather and analyze lead data to improve content and enhance automations to better the buyers' journey and increase sales.- Identify opportunities to improve marketing systems and tools, work closely with sales team and company owner to ensure functionality for all.- Ensure marketing collateral and employer enrollments maintain brand consistency across all mediums in order to sustain and grow market presence.- Manage lead source partnerships including on-boarding, reporting on lead performance, and integrating webforms with CRMs.- Lead internal company initiatives by providing organization to deliverables, tracking project progress and schedule to completion.- Lead business process analysis and design of new systems and CRM implementation.

Provide Individual LTC products administrative and marketing support for MasterCare Solutions.

Portland, Oregon

- Create, implement and adapt marketing plan for LTCconsumer.com, MasterCare America’s consumer education brand site.- Develop and lead messaging, design, and content of consumer education materials including brochures, infographics and videos, that empower consumers to make informed decisions for their future insurance needs.- Collaborate with National Sales Manager to simplify a complex sales cycle into a streamlined, easy to understand process for both sales team and customers.- Plan and execute Annual National Sales Meeting including but not limited to budgeting, marketing collateral, lodging, food and beverage, meeting space, room drops, and guest speakers.

Provide marketing support for concerts, family shows and other events. Coordinate collateral material such as promotional pieces, media releases and media kits. Responsible for grass roots efforts; assemble flyers and posters for V-team to distribute. Oversee all social networking outlets including Facebook, Myspace, Twitter, Vimeo, Flickr and Blogger. Use HTML code to develop blog and Photoshop to edit and crop ads. Assist with day of show activities which included press events, meet and greets and interviews. Assist with various projects involving brainstorming sessions, market and demographic research, development and design of contests.

Organized and managed over 900 part-time employee applications during the transition from one facility management contract to a new management company (AEG). Reviewed and dealt with employees on a daily basis to complete employment applications. Responsible for recruitment tasks normally assigned to seasoned recruiter.

Business Administration - Marketing, Minor In Psychology

Activities and Societies: Played Volleyball at Pacific for all four years.

Education record