Erica Berry

Erica Berry Email and Phone Number

Director of Marketing | Company Culture Enthusiast | Helping People Reimagine Success @ Trueline
Erica Berry's Location
Portland, Maine, United States, United States
Erica Berry's Contact Details

Erica Berry personal email

Erica Berry phone numbers

About Erica Berry

I am a marketing professional with a passion for company culture. I help companies, executives and professionals share their stories through authentic, innovative marketing—creating missions and messages people can connect with. My goal is simple: to grow your brand. And your business. As the Director of Marketing for Trueline, a marketing agency in Portland, Maine, I created a role that’s uniquely my own—one that combines high-impact marketing with a strategic vision for the future. Hired as Trueline’s first-ever marketing professional in 2015, I completely overhauled the company's digital presence with the aim of developing a cohesive brand, sharing content in more compelling ways and better connecting with clients. Most recently I led Trueline through a successful rebrand, shifting focus from publishing to marketing and redefining its mission and values. I also redesigned Trueline's sub-brand websites, launched new sub-brands, and recalibrated the production process from top to bottom. My systematic, solution-oriented approach to building processes has been exercised across departments at Trueline to maximize productivity. While marketing represents the lion’s share of my work today, I’ve also developed myriad internal initiatives at Trueline. I’m passionate about influencing and shaping company culture and contributing to a healthy workplace. I spearheaded Trueline’s involvement in the greater Portland community through volunteer work with the Boys & Girls Club, Preble Street and United Way. I've also made personal connections with local business leaders, opening doors to new clients and marketable events.But, building a community is just as important as building a business. Whether it’s collaborating with colleagues to create a better work environment, contributing to diversity and inclusion initiatives or advocating on behalf of team members, I strive to foster a strong, healthy and engaged culture—somewhere people truly love to work. Of my many accomplishments at Trueline, seeing the company earn a spot on Maine’s Best Places to Work list five years truly hits home—proving these efforts have a positive cumulative effect on company culture. Prior to Trueline, I worked for tech startups in San Diego, taught ESL in Korea and started my own consultancy, which I still own and operate. I am also a Junior League member. For me, marketing isn’t just about producing impactful content and strategies. It’s also about building relationships and community—being a true collaborative partner that understands what it takes to help clients grow.

Erica Berry's Current Company Details
Trueline

Trueline

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Director of Marketing | Company Culture Enthusiast | Helping People Reimagine Success
Erica Berry Work Experience Details
  • Trueline
    Director Of Marketing
    Trueline Oct 2015 - Present
    Portland, Maine, Us
  • Trueline
    Director Of Marketing & Production Manager
    Trueline Apr 2015 - Oct 2015
    Portland, Maine, Us
  • Trueline
    Social Media & Communications Manager
    Trueline Sep 2014 - Mar 2015
    Portland, Maine, Us
  • Erica Berry Consultancy
    Business Owner
    Erica Berry Consultancy Oct 2011 - Present
  • Moonkkang English Academy
    English Teacher
    Moonkkang English Academy May 2013 - May 2014
  • Flud
    Social Content Manager
    Flud Oct 2011 - Jun 2012
    San Diego, California, Us
    • The voice of Flud Twitter, Facebook, Tumblr, Google+ and Pinterest • Main writer, blog contributor and web copyeditor • Developed niche social outlet presence and improved brand consistency across platforms • Monitored metrics through analytics, communicated results and recommendations• Conducted industry and competitor research for implementation of new product features• Recruitment, hire and training of new team members• Active liaison for customer service and press outreach• Built consistent messaging and marketing presence across platforms• Designed and implemented social media strategy and initiatives to increase traffic, readership
  • Voxox
    Social Communications Specialist
    Voxox Feb 2011 - Oct 2011
    Encinitas, California, Us
    • Independently increased internal participation in social media through incentives and tutorials• Developed and managed multiple (15+) social media outlets; B2B, B2C, and non-profit• Internet research including media, events, and awards• Created relevant blog content (~3/week), editorial calendar, and initiated product discussions • Optimized, proofread and edited press releases, articles, marketing collateral, and websites• Prepared journalist backgrounder documents and press kits• Assisted in press briefing coordination• Conducted the brand's most successful social media campaign, increasing interaction ~300%
  • Dada Labs
    Social Media Manager
    Dada Labs Jun 2010 - Jul 2011
    • Developed social media sites, Blog, initiated product reviews, and independently networked• Increased revenue by 200%, 45% user retention, and expanded online business presence • Analyzed impact and effectiveness of campaigns and strategies in effort to maximize results

Erica Berry Skills

Social Media Marketing Blogging Social Media Online Marketing Content Strategy Press Releases Public Relations Facebook Email Marketing Seo Communication Blog Development Strategy Wordpress Brand Awareness Writing Copy Editing Twitter Illustrator Marketing Research Google Analytics Html Brand Development Cms Analytics Adobe Software Corporate Blogging Corporate Branding Corporate Communications Press Outreach Pitching Stories Technical Writing Training Recruiting Hiring Personnel Pinterest Facebook Fan Page Creation Google+ Hootsuite Tumblr Social Bookmarking Crm Mailchimp Newsletters Web Content Management Competitive Analysis Social Media Measurement Brand Communication Stumbleupon

Erica Berry Education Details

  • University Of Maine
    University Of Maine
    International Affairs
  • Central Maine Community College
    Central Maine Community College
    Supervisory Skills For Leaders
  • Universidad De Alicante
    Universidad De Alicante
    Spanish

Frequently Asked Questions about Erica Berry

What company does Erica Berry work for?

Erica Berry works for Trueline

What is Erica Berry's role at the current company?

Erica Berry's current role is Director of Marketing | Company Culture Enthusiast | Helping People Reimagine Success.

What is Erica Berry's email address?

Erica Berry's email address is eb****@****ing.com

What is Erica Berry's direct phone number?

Erica Berry's direct phone number is +120751*****

What schools did Erica Berry attend?

Erica Berry attended University Of Maine, Central Maine Community College, Universidad De Alicante.

What are some of Erica Berry's interests?

Erica Berry has interest in Writing, International Travel, Social Media, Media Trend Studies, Online Marketing, Film Studies, Editorial, Media Ethics, Foreign Language.

What skills is Erica Berry known for?

Erica Berry has skills like Social Media Marketing, Blogging, Social Media, Online Marketing, Content Strategy, Press Releases, Public Relations, Facebook, Email Marketing, Seo, Communication, Blog Development.

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