Key Achievements:📈 Revenue Growth - Increased revenue by 57% in first 2 years📊 Lead Generation Growth - Boosted lead generation by 105% in first 3 years through effective multi-channel marketing campaigns🔎Increased Search Traffic - Achieved a 74% increase in organic/search traffic through targeted SEO campaign efforts🗂️ Multi-brand Marketing Strategy - Successfully co-directed and grew 2 (competing) brands in a competitive niche industry⭐High Customer Ratings - Consistently maintained 4.8-star Google ratings with strong customer feedback.◽ Directed a multi-brand marketing strategy covering 2 brands in real estate lead generation SaaS◽ Executed successful SEO, SEM, Video, Email & Social campaigns that boosted web traffic by 72%◽ Led a cross-functional team in the design and execution of inbound marketing strategies, along with UX testing & SXO journey monitoring, achieving a 105% increase in qualified leads◽ Established a solid competitive advantage by conducting thorough market research and competitor analysis to inform strategic decisions◽ Implemented customer feedback loop; Continually maintained and improved company's reputation and positive image in markets served, both sites have a 4.8 Google reviews rating◽ Increased consumer engagement by identifying target audiences◽ Created personalized experiences through targeted segmentation strategies◽ Increased content output 50% by spearheading continual growth and innovation initiatives

Oversaw and managed all marketing department personnel, budgets, and goals, reporting to Senior VP & CEOPlanned and executed all online and print marketing campaigns, from creative to executionExperienced in direct to consumer, direct to business, as well as dealer marketing cohesionManaged all web & database technical aspectsPracticed SEO strategies to maintain rankings for key converting termsCoordinated all new product launches and implementationsOversaw the online management and pricing attributes of an 80k SKU product libraryOrganized, planned and attended all company trade showsMaintained company association relations, memberships & networking to include NAHB, NARI, AIA and BBBPinterest & Facebook ads marketing Oversaw design & programming staff who created and maintained company web pages and database applicationsDefined and tracked campaign effectiveness with analytics and reporting toolsPreserved brand integrity and maintained competitive research Proofed and approved production and printing drafts of promotional materials and all company catalogs, brochures, print flyersMajor AccomplishmentsOverhauled company onsite search merchandising platform to improve customer search navigation, usability; increased average cost per sale by 140%, and reduced customer site abandonment by 40%Developed and managed company continued education programs for design and architect industry professionals; resulting in overall increased brand awareness & specified product citations up 500%, inbound leadsLaunched an Amazon Vendor/Seller hybrid sales strategy, utilized Amazon Marketing Services as well as registered brand authority; incrementally grew Amazon sales channel by 120% YoY and increased company brand awarenessOversaw a $1 million SEM budget while maintaining profitable, growing ROI YoYLaunched an entire company website overhaul to include complete redesign, as well as new custom back end platform CMS, tie-ins to ERP & CRM

Monitored and reported all online trafficDevised creative campaigns to increase visitor counts and clicksOptimized UI & UX page designs using a wide range of programming languages and toolsOversaw all site sales, implemented all online pricing updatesIdentified and analyzed key competitors and related products Maximized site traffic with proper SEO and ad usage.Collaborated with designers and production staff to create high-quality and brand-specific ads.Major AccomplishmentsGrew company ecommerce to exceed YoY goals by 150%Started company SEM & SEO goalsGrew company’s organic search traffic through use of planned white hat optimization strategiesDeveloped plans for and created company's social media channelsDeveloped two additional supporting company websites Developed email marketing channels for BTB & BTC channelsImplemented company website policies, technical procedures and standards for preserving the integrity and security of data, reports and access.

Jan 2001 - Jun 2002National Dealer Accounts Sales SpecialistWine Cellar Innovations - Cincinnati, Ohio • Produced ad hoc reports and documents for senior team members.• Copied, logged and scanned supporting quote and sale documentation, processed orders from quote to completion• Responded to customer requests via telephone and email.• Researched and updated all required materials needed for key national accounts.• Started up reporting standards for all dealer sales activity

• Processed and managed all warranty claims with Daimler Chrysler and Volkswagen of America in a timely manner to ensure dealership claims were paid• Attended bi-annual training and certification classes

• Manged all daily operations of an insurance replacement rental car branch