Erica Fite is a Fancy Co-Founder | Speaker | Creative Director | Passionate Advocate for Women in Business at Fancy. Colleagues describe her as "I had the privilege to work with Erica and Katie close to two years in work on the P&G brand on a very challenging business brief with very tight resources and timings. As a marketer who has worked with numerous agencies and creatives through the years, I can honestly say that they are one of the most responsive, in touch with consumers and trends creative team I have had the privilege to work with. Katie and Erica combine the unique ability to fundamentally understand consumer insights, strategies and product innovations, and turn them into authentically fresh creative work that sets new standards. They have the ability to not only deliver inspiring creative but to also innovate on how it is brought to life, irrespective of media and geography. I want to acknowledge the outstanding partnership we had as a core driver of some of our multi-million project achievements across the brand. They are an amazing team and anybody would be lucky to get a chance to work with them"