Erica is an executive strategist who utilizes evidence-based growth, AI for operations, ethical leadership, and digital insight, and consumer behavior to drive traction for global brands. · Authentic Connector | Ethical Leadership· Digital Strategist | Lifecycle Marketing · Optimal Performance | CX, Marketing Operations· AI + Data Analytics | Growth Expert · Content Developer | Executive Thought LeadershipErica has two decades of leadership experience in business growth strategy for tech, education, and purpose-driven companies. She is a growth marketer, an executive business and management professor, and a researcher who excels at creating revenue-driving campaigns and attracting the right audience through effective brand management and strategic positioning. She is innovative and skilled at amplifying the right message at the right time in the customer journey and partnering with colleagues to define, attribute, and increase customer acquisition, experience, and loyalty. Erica uses human-centered data insight and storytelling to optimize conversions and enhance the consumer experience. Her expertise extends to organizational development, marketing operations, ethical team leadership, optimizing SEO and SEM campaigns, and improving team efficiency through AI enablement and MarTech tools.Prioritizing a thriving company culture and energetic teamwork, Erica recognizes potential in people and projects and achieves success through individual contributions and fast-paced, collaborative, cross-functional management. Her expertise is recognized in her published works on digital business growth, leadership, and business management and her work as a professor.