Erica Gifford, Imba, Des, Hmcc Email & Phone Number

Marlborough, Ma, Us

Framingham, Ma, Us

● Guide and develop cross functional teams toward increased communications● Marketing Strategy redesign post RIF, with significant budget reduction, but a goal of increased leadgeneration● Vendor relations, including contract management, negotiation of reduction of existing contracts,● Project Management of multiple cross-functional teams, including: Patient billing, benefits verification,marketing D365 rollout, website redesign, and email address changeovers● Global Event Management, including international events of varying sizes, from 500 to 10,000, withbooth design, vendor relations, and contract negotiations

Framingham, Ma, Us

I currently manage Global, International, National, Regional and Peer to Peer programs for Transplant Genomics. In 2022 I developed a program that lead us to 183 events in 11 months. A tight eye on process improvement, cost savings, and communications!

Fairview, Pa, Us

As the Event & Trade Show Coordinator for APITech, I not only manage a large portfolio of in person events, from local shows, to European events, but I also help to lead the communications team. In 12 months, I have....*Cut the waste of the Event & Trade Show Program by 12%*Designed an online training program for Sales Reps, with over 28 unique classes and 313 unique attendees*Organized the budget for the entire Marketing Department*Put Marketing Automation in place from 0 to 100% utilizing hubspot*Put into place a Marketing & Communications schedule that spans 5 different business units *Developed & Managed a brand change, and maintained branding standards from start to finish*Worked cross-departments to ensure communications between teams*Developed accounting processes for the Marketing Mindset*Took a handle on Vendor Management for all facets of Web Design, Graphic Design, and Promotional Products

Fairview, Pa, Us

Wilmington, Ma, Us

Directing the operations and business development of a 3.5 million dollar event production company;Creating sales goals with an 18% increase year over year;Design event programs for clients for a ‘wow’ impact;Oversee 5 Event Producers, setting goals and reviewing client event programs;Managing payroll and accounting practices;Managing Human Resources, including hiring, firing, interview processes and employee records;Determining the course of over 300 events, trade shows, and consumer activations with budgets of up to 200,000 thousand dollars;Integrated technology throughout the organization, including changing electronic timecard implementation, task management systems, and upgrading Filemaker Pro;Producing metrics to measure employee success.

Sudbury, Ma, Us

Currently managing operations and educational events for 3,000 small business owners in a business development single seat membership organization;Design of marketing and written communications between members using Constant Contact and Microsoft Word mail merge functions to deliver time-sensitive information;Direct leadership over chapter education, including the instructional design of bi-yearly training for leadership turnover, decreasing the number of no-shows by 70%;Customizing content development, management, and presentation of 200 educational events for our small business members to become better business owners;Originated the design of web-based training, allowing membership easy access to quality content;Logistics for setup, breakdown and technical support of all presentations as well as scheduling of speakers and trainers, providing top-rated support; Development of event-based accounting, budgeting and return on investment tracking using Microsoft Excel pivot tables and array formulas, allowing for timely c-suite decision making.

Sudbury, Ma, Us

As a Director for BNI Massachusetts, I help manage 90-100 members of a successful franchise by providing them with education and tools needed to be great business owners!

Charlotte, North Carolina, Us

Organized conference presence twice a year, including speaker arrangements and fundraising goals;Increased fundraising at a single event from $5,000 per year to over $20,000 in 2018.

Successful Projects Include:● Managed from start to finish (4) Kickstarter Campaigns, with a total income of $950K, each campaignexceeding its goal by a factor of 10 or more;● Designed and on-boarded a volunteer program, directing a team of over 100 people;● Lead the opening of a new warehouse, including shipping inventory management and movement of $2 million dollars of inventory cross-country;● Managed the critical path of the launching of four separate e-commerce websites, including a singleback-end database;● Designed public speaking events and seminars across the country;● Created unique floor plans, wrote training, staffed, managed logistics and produced booths for 54 trade, industry and consumer shows in a single year;● Worked internationally with (3) board game licenses, located in France, Japan and China;● Produced and developed brand identity across multiple platforms: Sell Sheets, Social Media, newsletters, mailers, and packaging.

As the largest client of Bella Productions, Global Games Distribution relied heavily on my organizational skills and education in marketing. Starting off assisting the owner to organize his social media and volunteers, I developed his marketing and distribution operations, wrote policy and procedures for his companies and their subsidiaries, helped manage his Kickstarters from design to fulfillment and oversaw a small crew of warehouse employees.

Columbus, Oh, Us

I have been a Volunteer for the Game Manufacturers Association for some time now. During my time with this Not-For-Profit I have done event planning, customer service, registration, coordination of 200 volunteers for four years, and coordination of 40 press and media outlets for the last two years. My most exciting accomplishment so far has been being the on-site media liaison to Wil Wheaton.

Millbury, Massachusetts, Us

At J.E.P. Contracting, I was an Office Manager for a small business. This job included: Marketing, HR, Office Management, Sales and Networking. Some light accounting and event coordination as well. My most exciting accomplishment at this company was preparing the nomination packet for the Better Business Bureau Torch Award for Marketplace Ethics!

Marlborough, Massachusetts, Us

At the Davis Companies, my primary responsibilities included supporting the corporate offices of a staffing agency. Background checks, data entry, maintaining the court-ordered deductions for over 3,000 temporary employees. Some event planning, as well as organization of corporate events. At this job, my most exciting accomplishment was organization of our yearly company outings!

International Master Of Business Administration (M.B.A.), Organizational Leadership

Bachelor'S Degree, Marketing/Marketing Management, General

Associate Of Arts (A.A.), Business Administration, Management And Operations