Erica Glotfelty Email and Phone Number
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Erica Glotfelty personal email
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With over 14 years of experience, I continue to refine and advance my skills in an area where technology and creativity collide. My primary focus as a digital strategist and marketing professional has led and supported teams to strategically position their brands to meet their business goals and make an impact in the marketplace.My previous clients range from startups and small businesses to nationally known non-profits, associations, and technology firms. With years of experience working in sync and across public relations teams, advertising executives, and marketers, positions me to view all work from a broad lens, considering the multi-faceted needs of each client.In my free time, I enjoy volunteering to support passion projects focused on mental health awareness, LGBTQ+ issues, and human rights.
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Digital Strategist And Co-FounderLandmark Digital AgencyWashington, Dc, Us
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Digital Strategist & Implementation ConsultantErica Glotfelty Consulting Mar 2023 - PresentStrategic Planning & Program Development: • SWOT & Competitive Analysis• Strategy Documentation• Program Design• Trainings & WorkshopsAuditing & Process Optimization: • Assessment & Process Mapping• Workflow Optimization• Technology Assessment• Data AnalysisContent Development & Organization:• Content Audit• Ideation & Creation• Content Calendar & Planning• Engagement Strategy
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Project ManagerArtform Business Solutions Mar 2023 - Oct 2023Washington Dc, Us -
PresidentArtform Business Solutions Aug 2021 - Mar 2023Washington Dc, Us
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Director, Digital Strategy & Marketing ProgramsOut Of Home Advertising Association Of America Aug 2020 - Aug 2021Washington, Dc, UsDeveloped and executed OAAA's integrated digital marketing strategy across multiple platforms in collaboration with various contractors.• Developed and executed digital strategies to enhance online presence and engagement.• Managed online advertising campaigns, resulting in increased brand visibility and event attendance.• Oversaw social media marketing efforts, including content creation, scheduling, and community.• Developed content marketing plans, leveraging blogs, articles, webinars, and videos.• Implemented MarTech tools to streamline marketing operations and enhance efficiency. -
Freelance Digital StrategistFreelance Digital Marketing Jan 2018 - Aug 2021• Provide consultation and execute tactics based on brand and asset evaluations.• Manage social media and website content and graphic design.• Design and support presentation deck development.• Design, build, and strategize website upgrades and launches • Attend in-person events as brand ambassador and social marketer.• Coordinate with writers to execute SEO and content strategy.
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Director, Teacher Marketing & SocializationTeach For America Sep 2018 - Aug 2020New York, Ny, UsBuild corps member and alumni teacher awareness of and engagement with Teach For America's products and experiences in a way that is relevant to an approximately 20K teacher audience. As a result, teachers’ awareness of Teach For America’s value add will increase, and by extension, both their impact and their loyalty to and affiliation with our organization will grow. In addition, as an individual and collectively as a team prioritizing leadership development and engaging in and growing through professional development courses and activities.• Consult with design teams to align the purpose and participants’ expectations for products • Develop marketing and socialization plans informed by user insights and industry trends • Honor all governance/guiding principles of TFA's broader organizational marketing strategy• Provide strategical marketing and communications support for the LGBTQ+ Initiative • Engage in adult learning courses focused on diversity and inclusiveness training. -
Digital StrategistDigital Marketing & Website Agency Oct 2016 - Sep 2018Responsible for overseeing the ongoing marketing and evolution of our client’s brand and online presence and managing the lifecycle of website projects. Most importantly, collaborating with teams of designers and developers to push each client’s digital presence to the forefront of their respective industry. • Enhance client’s online brand using social media, press materials, email, content strategy, etc. • Writes in-depth marketing strategies including persona development and competitor analysis• Develops and executes strategic marketing campaigns to reach the client's business goals • Manages ad accounts across multiple industries and sizes with $10,000+ monthly budgets• Presents and creates content for social media and marketing workshops
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Marketing Programs & Website DirectorOutdoor Advertising Association Of America Jan 2015 - Dec 2016Washington, Dc, UsResponsible for managing the OBIE Awards and Media Plan Awards programs and design concepts, lead creative projects across multiple online platforms and strategize internal and external digital marketing plans and partnerships.• Increased OBIE Awards program submissions by 12% from previous year• Increased OOH Media Plan Awards entries by 42% from previous year• Strategized upgrades to systems to enhance performance and save staff hours• Provided marketing content and editing for association publications and projects• Analyzed and reported monthly diagnostics of website and social media engagements • Designed and managed organization’s social media and website branding• Developed and managed project timelines and budgets for projects over $200,000
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Communications & Website ManagerOutdoor Advertising Association Of America Feb 2013 - Jul 2015Washington, Dc, UsResponsible for content development for organization’s websites, designing marketing collateral, and executing social media strategies on several platforms.• Enhanced case study and creative image libraries with added search capabilities and keywords• Increased social media performance by 10% from previous year• Managed development teams and designers to efficiently meet project goals• Maintained an industry creative testing tool that has been accessed over 30,000 times• Worked directly with the VP of Marketing Research to design, develop content and launch mobile app that has been downloaded by more than 25% of the industry’s account executives
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Junior PublicistIdeal Publicity Public Relations & Marketing Agency Jun 2012 - Feb 2013• Promoted a variety of client specific events for small businesses, athletes, and authors• Moderated weekly Twitter chats and maintained social media presence• Researched specific programs and media placements to saturate target audiences• Engaged contact with small business and non-profit clients• Assisted with development of company’s online fan base to increase awareness• Contributed feature stories for company’s weekly blog -
InternIdeal Publicity Public Relations & Marketing Agency Feb 2011 - Jun 2012• Updated & maintained social media on numerous online networks• Researched specific programs and media placements to saturate target audience• Published press releases for company and clients• Helped develop company’s online fan base to increase awareness
Erica Glotfelty Skills
Erica Glotfelty Education Details
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Towson UniversityAnd Applied Communication
Frequently Asked Questions about Erica Glotfelty
What company does Erica Glotfelty work for?
Erica Glotfelty works for Landmark Digital Agency
What is Erica Glotfelty's role at the current company?
Erica Glotfelty's current role is Digital Strategist and Co-Founder.
What is Erica Glotfelty's email address?
Erica Glotfelty's email address is er****@****ica.org
What is Erica Glotfelty's direct phone number?
Erica Glotfelty's direct phone number is +170382*****
What schools did Erica Glotfelty attend?
Erica Glotfelty attended Towson University.
What skills is Erica Glotfelty known for?
Erica Glotfelty has skills like Public Relations, Event Planning, Advertising, Social Networking, Facebook, Social Media, Powerpoint, Microsoft Word, Twitter, Marketing, Social Media Marketing, Microsoft Excel.
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