Erica Gerald Mason Email & Phone Number

Identify and curate content for the PEOPLE.com homepage that generates engagement and repeat visits, as well as generates brand awarenessCreate PEOPLE newsletters in HTML and distribute to the brand’s 9 million-plus subscribersPromote and distribute ecommerce content via browser notifications and email newslettersEdit headlines to increase engagement and audience sizeOptimize content to increase audience loyalty and time on site, guided by analytic tools and observed patternsAssess traffic trends in order to make decisions regarding daily content promotion and weekly newslettersCollaborate with the newsroom, the e-commerce team, and management to promote content.Improve click-through/open rates by optimizing headlines and thumbnail imagesMaximize traffic wins by communicating successes across editorial and audience teamsProvide syndication partners with relevant content from PEOPLE.comAttend daily/weekly editorial meetings as needed/assignedMonitor all forms of media and share breaking news quickly

My work has been published in various print and digital outlets including Vanity Fair, Cheapism, The Wall Street Journal, PEOPLE, Reviewed, Yahoo Life, Bustle, Verywell Health, Romper, Hello Giggles, Teen Vogue, and more.Additional expertise includes building and deploying newsletters within a CMS, Google Analytics, creating sitewide alerts, deploying browser notifications, and the planning and execution of promotions. View my portfolio at ericageraldmason.com/publications.