Director
Current
Nov 2020 - Present
AeroLeads people directory · profile
Erica Gorochow Email & Phone Number
Creative Director and Motion Designer
at
Dress Code
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Creative Director and Motion Designer
Location
New York, United States
Company size
Who is Erica Gorochow? Overview
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Quick answer
Erica Gorochow is listed as Creative Director and Motion Designer at Dress Code, a with 18 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Erica Gorochow.
Erica Gorochow previously worked as Director at Dress Code and Founder / Creative Director at Peprally. Erica Gorochow holds Bs, Radio/Tv/Film, Art Technology from Northwestern University.
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Dress Code
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Profile bio
About Erica Gorochow
For the last 18 years I’ve worked across entertainment, branding, advertising, journalism and interactive. I am as comfortable zeroing in on a brief as I am writing a treatment, editing a script, tinkering with a plugin or illustrating a character. The past few years I've focused on building and orchestrating teams – working to balance the wider picture the the key details. The way I sum up my work is to dig for essential questions to find visual opportunity. Design is a lens. It’s the ultimate applied discipline. I love that it can provide a door into any curiosity, story or sector.
Current workplace
Erica Gorochow's current company
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Dress Code
12 roles · 20 years
Erica Gorochow work experience
A career timeline built from the work history available for this profile.
Founder / Creative Director
Current
Feb 2012 - Present
Freelance Direction / Design For Motion
Current
Various
2007 - Present
~19 yrs 6 mos
Jul 2023 - Dec 2023
Associate Creative Director
I was a part of the founding creative leadership team to launch Vox’s first daily program, "Answered" on Quibi. I worked across a team of 20+ journalists and animators to align visual direction early in a scripting process so that complex concepts were not only accurately distilled, but also visually compelling. I led an internal brand audit and design overhaul to sharpen visual storytelling and find efficiences within our production pipeline. All in, we produced 13+ hours of content, 3+ hours of which were original motion graphics. The show consistently performed at the top of the platform and hit #7 on YouTube trending leading to 1M views in under 17 hours.
Apr 2020 - Oct 2020
Contributing Writer
Covered the design world with a focus on motion for Motionographer, Vice's Creator's Project and Adobe Create Magazine
Oct 2014 - Nov 2017
Creative Director - Special Projects
2016: worked in collaboration with the head of marketing to generate concepts for the Dots&Co debut, with a focus on the animated launch video. I coordinated the process by which Dots hired copywriting talent, gathered pitches from motion design agencies, guided the selection of a partner, and then led client-side creative direction. (Loved working with our partner, Giant Ant!)Over the course of 2014-2017, I additionally helped to lead visual direction and illustration for a never-released game (RIP Stripes), prototyped novel game interactions within TwoDots, and contributed original illustrations for TwoDots' monthly scavenger hunt maps.
Mar 2016 - Aug 2016
Inaugural Member - New Inc
NEW INC is a cultural incubator and professional development program that supports innovation, collaboration, and entrepreneurship in art, design, and technology. I was selected to be a part of the first class where I concepted and designed a mobile game called Specimen, leading a team of two developers. The game debuted at the museum's demo day and was featured at the Red Bull end-of-year showcase. Specimen went on to be named a "Best New Game" and "Game of the Month" by Apple's App Store and was a finalist for best app in Fast Company's "Innovation By Design" Awards. More about the project at gorochow.com/specimen
Sep 2014 - Aug 2015
Adjunct Professor
Taught animation history and practice (After Effects) at NYU's ITP graduate program
Sep 2014 - Jan 2015
Designer & Animator
Highlight was getting to contribute design and animation to Rihanna's "Rude Boy" Music video
Oct 2007 - Feb 2010
Jr. Motion Designer
Highlight was pitching the winning visual direction to redesign title sequence for RBB's Abendschau (Nightly News Berlin)
Dec 2006 - Sep 2007
Intern
Jan 2006 - Jun 2006
Team & coworkers
Colleagues at Dress Code
Other employees you can reach at dresscodeny.com. View company contacts for 18 employees →
AS
Antonio Santos
Colleague at Dress CodeLos Angeles, California, United States
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MS
Mohammad Sahal
Colleague at Dress CodeBengaluru, Karnataka, India
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MR
Mohammed Rusthan
Colleague at Dress CodeKasaragod, Kerala, India
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JZ
Jin Zhou
Colleague at Dress CodeVaughan, Ontario, Canada
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KW
Kelly Webb
Colleague at Dress CodeGreater Sydney Area, Australia
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SN
Sarah Nadeau
Colleague at Dress CodeNew York, United States
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VL
Vincenzo Lodigiani
Colleague at Dress CodeBrooklyn, New York, United States
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QS
Qian Shi
Colleague at Dress CodeLondon, England, United Kingdom
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MI
Mohammed Irshad Ichu
Colleague at Dress CodeKasaragod, Kerala, India
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TJ
Tushar Jain
Colleague at Dress CodeChennai, Tamil Nadu, India
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Antonio Santos
Colleague at Dress CodeLos Angeles, California, United States
View →
MS
Mohammad Sahal
Colleague at Dress CodeBengaluru, Karnataka, India
View →
MR
Mohammed Rusthan
Colleague at Dress CodeKasaragod, Kerala, India
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JZ
Jin Zhou
Colleague at Dress CodeVaughan, Ontario, Canada
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KW
Kelly Webb
Colleague at Dress CodeGreater Sydney Area, Australia
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SN
Sarah Nadeau
Colleague at Dress CodeNew York, United States
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VL
Vincenzo Lodigiani
Colleague at Dress CodeBrooklyn, New York, United States
View →
QS
Qian Shi
Colleague at Dress CodeLondon, England, United Kingdom
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MI
Mohammed Irshad Ichu
Colleague at Dress CodeKasaragod, Kerala, India
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TJ
Tushar Jain
Colleague at Dress CodeChennai, Tamil Nadu, India
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2 education records
Erica Gorochow education
Bs, Radio/Tv/Film, Art Technology
FAQ
Frequently asked questions about Erica Gorochow
Quick answers generated from the profile data available on this page.
What company does Erica Gorochow work for?
Erica Gorochow works for Dress Code.
What is Erica Gorochow's role at Dress Code?
Erica Gorochow is listed as Creative Director and Motion Designer at Dress Code.
Where is Erica Gorochow based?
Erica Gorochow is based in New York, United States while working with Dress Code.
What companies has Erica Gorochow worked for?
Erica Gorochow has worked for Dress Code, Peprally, Various, Apple, and Vox Media.
Who are Erica Gorochow's colleagues at Dress Code?
Erica Gorochow's colleagues at Dress Code include Antonio Santos, Mohammad Sahal, Mohammed Rusthan, Jin Zhou, and Kelly Webb.
How can I contact Erica Gorochow?
You can use AeroLeads to view verified contact signals for Erica Gorochow at Dress Code, including work email, phone, and LinkedIn data when available.
What schools did Erica Gorochow attend?
Erica Gorochow holds Bs, Radio/Tv/Film, Art Technology from Northwestern University.
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