Apple Music, Contract with Magnit – More TK

I was a part of the founding creative leadership team to launch Vox’s first daily program, "Answered" on Quibi. I worked across a team of 20+ journalists and animators to align visual direction early in a scripting process so that complex concepts were not only accurately distilled, but also visually compelling. I led an internal brand audit and design overhaul to sharpen visual storytelling and find efficiences within our production pipeline. All in, we produced 13+ hours of content, 3+ hours of which were original motion graphics. The show consistently performed at the top of the platform and hit #7 on YouTube trending leading to 1M views in under 17 hours.

Covered the design world with a focus on motion for Motionographer, Vice's Creator's Project and Adobe Create Magazine

2016: worked in collaboration with the head of marketing to generate concepts for the Dots&Co debut, with a focus on the animated launch video. I coordinated the process by which Dots hired copywriting talent, gathered pitches from motion design agencies, guided the selection of a partner, and then led client-side creative direction. (Loved working with our partner, Giant Ant!)Over the course of 2014-2017, I additionally helped to lead visual direction and illustration for a never-released game (RIP Stripes), prototyped novel game interactions within TwoDots, and contributed original illustrations for TwoDots' monthly scavenger hunt maps.

NEW INC is a cultural incubator and professional development program that supports innovation, collaboration, and entrepreneurship in art, design, and technology. I was selected to be a part of the first class where I concepted and designed a mobile game called Specimen, leading a team of two developers. The game debuted at the museum's demo day and was featured at the Red Bull end-of-year showcase. Specimen went on to be named a "Best New Game" and "Game of the Month" by Apple's App Store and was a finalist for best app in Fast Company's "Innovation By Design" Awards. More about the project at gorochow.com/specimen

Taught animation history and practice (After Effects) at NYU's ITP graduate program

Highlight was getting to contribute design and animation to Rihanna's "Rude Boy" Music video

Highlight was pitching the winning visual direction to redesign title sequence for RBB's Abendschau (Nightly News Berlin)