Erica Graphman Email & Phone Number

Mishawaka, In, Us

South Bend-Mishawaka Region

South Bend, Indiana, United States

- Lead and implement workflow optimization and process improvement efforts across Agency- Serve as the product owner of all internal reporting dashboards, making sure they are constantly audited, enhanced, and maintained - Act as a resource to all departments for Agency processes and project management system(s)- Proactively partner with PMO Leadership to offer ideas and solutions to improve Pathfinders ability to get projects out the door efficiently- Develop and maintain forecasting reports and provide trend analysis to aid Agency Leadership in decision making- Partner with Account Operations Manager and Account Service Organization to ensure billing is accurately executed- Partner with Project Manager(s) and Agency Operations Manager to ensure MSAs & contracts for vendors accurately define work and that standardized forms and templates are kept updated- Audit established Agency processes, workflows, systems, tools, and dashboards to ensure they meet expectations- Work with Learning & Development Team to facilitate and develop training (new and refresher training) to ensure Agency maintains strict adherence- Monitor Agency activities and ensure strict adherence to processes and use of Agency systems (project planning, capacity planning, project management, project definition, scope development, etc.)

South Bend, Indiana Area

- Maintained baseline project plans for all agency outputs- Maintained reports and documentation keeping clients and agency informed on project budget tracking, deliverable progress and issue tracking- Contributed to efforts to refine and improve agency processes across studios and teams- Analyzed/prioritized project activities and stakeholder needs, while establishing deadlines- Collaborated with agency team members to problem solve and resolve project challenges while delivering high quality work on time and on budget- Managed the project team to deliver upon an initiative’s scope and specs

South Bend, Indiana Area

- Supported the development of accurate and thorough contracts, scopes of work, and briefing documents in collaboration with internal agency team members- Managed daily deliverables, activities, budgets and deadlines for creative campaigns and individual client projects- Maintained documents and processes to keep management and clients informed of account status, budgets, project timelines, and KPIs- Coordinated and participated in the project cycle, including planning, design, development, testing, implementation, documentation, training and billing

South Bend, Indiana

- Managed presence on social media sites including Facebook, Instagram, and Twitter, including: community-outreach efforts, assisting with promotions, day-to-day management and development of editorial content on social media platforms, and proactively interacting with online communities across all platforms- Used social media monitoring tools to monitor conversations and report on metrics- Regularly provided insights gained from social media monitoring to Social Media Manager to help evolve team strategies in a timely fashion- Aided in the development and growth of strategies for project assignments, including: project status reports; providing insights and recommendations to team; monitoring effective benchmarks for measuring the impact of assigned projects- Analyzed, reviewed and reported on effectiveness of assigned social campaigns in an effort to maximize results

North Manchester, Indiana

- Wrote, posted, and engaged audience with written and visual content for seven social media accounts- Created graphics, create videos and take photos for university’s marketing and social media needs- Managed university’s student Instagram, gaining over 1,000 followers in first 11 months- Managed and mentored an intern, two student copywriters and nine student bloggers- Created and updated university's social media hub: www.manchester.edu/social- Coordinated and directed "Dear Professor" video series that launched during May 2017 Commencement- Designed and helped build Admissions microsite "MU Better Together" for digital presence of Manchester's marketing viewbook- Filmed and edited "Football Dad Joke" video - earning 50,000 views on Facebook in three weeks- Won two awards from Greater Fort Wayne Business Weekly: Best Use of Facebook and Best Use of Pinterest

- Wrote, posted, and engaged audience with written and visual content for seven university accounts- Created graphics, infographics, and take photos for university’s marketing and social media needs- Managed university’s student Instagram, gaining over 1,000 followers in first 11 months- Managed and mentored two student copywriters and 10 student bloggers- Conducted new student survey that found university social media has significant influence on student enrollment decisions- Shared student experiences in Humans of Manchester University (#HuManU) campaign, with over 90 student, alumni and employee profiles and an average of 8,000 impressions per post on Facebook- Planned and wrote copy for paid social media campaigns on Facebook and Twitter- Started university's first Snapchat account; managed and brainstormed innovative ideas to connect with young adult audience- Designed and updated university social media hub: www.manchester.edu/social- Attended CASE Social Media and Community Conference in Los Angeles, March 2017- Coordinated and created content for university's first successful Giving Day, a social media/digital fundraising campaign, raising over $51,000

North Manchester, In

Managed 70+ page office website with Adobe ContributeDesigned advertisements, flyers, promotional campaigns, and social media campaignsManaged office social media sites (Twitter, Pinterest, LinkedIn), increasing Twitter followers by 160+Handled multiple projects at once while maintaining attention to detailUtilized teamwork to create and promote new mobile app, achieving over 140 downloads in first week of launchConducted student resume reviews

North Manchester, In

Copy edit student essaysTeach students rules of grammar and citation

Manchester University

Copy edited over 30 major brochuresCoordinated social media sitesDesigned promotional and marketing materialsImplemented plan to combine office LinkedIn profiles, resulting in larger student and alumni network

North Manchester, In

Managed front deskDirected students and answered basic financial aid questionsCommunicated with prospective and incoming studentsSupervised students completing financial aid processes

Manchester University

Led team of 15+ membersDesigned and edited publication of school’s 50+ page magazineCreated new marketing strategies to increase awareness of the publicationCritiqued submissions based on reader interestFacilitated the creation of website for publication

North Manchester, In, Usa

Coordinated author’s Twitter Designed and managed personal blog

Manchester University

Created student focus groups to redesign Financial Aid Award NotificationResearched and developed plan to collaborate with Admissions staff

Remote

Proofread two middle-grade children’s novels

Bachelor Of Arts (Ba), English, Writing; Minor - Business

Activities and Societies: Spectrum Literary Arts Magazine

Indiana Core 40 With Academic Honors

Activities and Societies: National Honor Society, Spanish Club, Yearbook, Soccer