Erica Grow Cei Email & Phone Number

College Park, Maryland, United States

-Serve as NOAA spokesperson for agency science, services, policies, budget, and/or personnel matters-Coordinate media requests for interviews with NOAA senior staff and SMEs- Identify newsworthy science, services and regulations to promote to journalists by news release, news pitch, social media, news conference, media teleconference call, media roundtable, Op/Ed, or editorial board- Prepare agency leaders and experts for media interviews

•Talent coach: -Provide written and verbal feedback for on-camera meteorologists, primarily those working in Top 25 markets and network TV, to improve their weather communication skills -Give strategic advice to prepare clients for employment interviews, resulting in more job offers -Provide strategic advice to clients on contract negotiation, resulting in higher salaries for clients -Train student-athletes at Penn State University for on-camera interviews and public speaking, resulting in more professional performance and more monetization opportunities for clients•Created portfolio of best practices and guidance documents for broadcast meteorologists•Contracted as Project Manager for The Weather Pros, LLC -Leading marketing efforts for The Planet Earth Challenge, a school outreach program founded by The Weather Pros -Overseeing interview, hiring, and onboarding process for new school Presenters for The Planet Earth Challenge•Created and presented communications plan for Penn State University Athletics’ Name, Image & Likeness (NIL) Collective, Happy Valley United

State College, Pennsylvania, United States

•Personnel manager: -Created and maintained work schedule for an 11-person team of broadcast meteorologists, producing around-the-clock weather forecasts and field reporting on the AccuWeather Network -Recruited talent for the AccuWeather Network by fostering relationships with potential future employees and increasing awareness of the Network -Trained new employees and ensured adherence to all company procedures -Mediated conflicts and provided performance feedback to Broadcast team -Saved company $600/hour ($7,200/year) on talent coaching by providing in-house consulting services -Advocated for diversity, equity, and inclusion practices in recruiting and hiring, resulting in increased gender and ethnic/racial diversity on Broadcast Meteorologist team•Project lead: -Created communication strategy for seasonal specials, long-form pieces, and ad campaigns, including an ad campaign netting $125,000 in revenue -Led the public outreach project that earned AccuWeather the NOAA Weather-Ready Nation Ambassador of Excellence Award in 2022 -Arranged interviews with national and global media outlets for broadcasters, provided media training for other AccuWeather staff, to prepare for on-camera interviews •Public affairs: -Analyzed public feedback and developed recommendations for Network’s improvement -Served as AccuWeather ambassador at Career and Internship Fairs, Trade Shows, and Conferences -Fostered Public/Private Engagement by representing AccuWeather at NWS Partner Meetings and liaising with senior staff at NOAA

New York, New York, United States

•Researcher and study author: -Conducted more than a dozen interviews of NOAA staff members, NWS Core Partners, and Weather-Ready Nation Ambassadors -Created and distributed SurveyMonkey survey to Weather-Ready Nation Ambassadors, resulting in 60 responses from Ambassadors spanning the public, private, NGO, and academic sectors -Wrote, edited, and published research and survey results in a study focused on strengthening the National Weather Service’s Weather-Ready Nation Ambassador Initiative, published November 2021•Collaborator: -Worked closely with staff at AMS Policy Program to develop the study -Worked with AMS Digital and Products team to create SurveyMonkey survey and get the survey distributed widely -Met regularly with Preparedness and Resilience Program Lead at National Weather Service to track study’s progress

New York, Ny

• Broadcaster, Writer, Editor: -Prepared and presented verbal and visual weather forecasts and climate information for WNBC, the flagship station of the NBC station group in the largest television market in the country -Wrote daily breaking weather articles, climate stories, and blog pieces for nbcnewyork.com -Wrote and edited public outreach materials, including a print and online Hurricane Safety Guide distributed to over 100,000 residents in the Tri-State area, resulting in greater awareness of StormTeam4NY -Created and published content for all of StormTeam4NY’s social media platforms with more than 120,000 followers• Public Speaker: -On-camera meteorologist for NBC Nightly News and MSNBC in breaking weather situations -Represented NBCUniversal at conferences and other speaking engagements, giving insight on hazardous weather communication to emergency managers, broadcasters, and meteorologists outside of the broadcast industry• Project Lead & Personnel Manager: -Developed and planned NBC’s Weather Kids school outreach program, which resulted in greater awareness of WNBC’s weather communication services, a new monetary sponsorship and partnership for WNBC, and more than 1,000 schools applying for a spot in the program in its first year -Maintained software for WNBC’s suite of dual polarization radars, including a C-band mobile radar unit and an X-band stationary radar unit -Created and maintained work schedule, supervised weather graphics production, and coached broadcast performance for three classes of WNBC weather department interns

Washington, Dc

• Broadcaster, Writer, Editor: -Prepared and presented verbal and visual weather forecasts and climate information for WUSA, the flagship station of the TEGNA station group in the 7th-largest television market in the country -Wrote daily breaking weather articles, climate stories, and blog pieces for wusa9.com -Created and published content for WUSA9 Weather’s Facebook and Twitter platforms -Wrote, edited, and presented news stories as a reporter for WUSA newscasts -Wrote, edited, and presented news stories and special interest segments as an anchor and co-host of WUSA’s weekend morning newscasts• Served on the mobile weather app improvement task force for the TEGNA station group, analyzing public feedback to improve mobile app performance• Provided live weather reports and forecasts for WNEW-AM's morning drive and early evening radio shows

• Broadcaster, Writer, Editor: -Prepared and presented verbal and visual weather forecasts and climate information for WTNH, the ABC station for the state of Connecticut -Wrote 5-8 breaking weather articles, climate stories, and blog pieces per week for wtnh.com and WTNH’s sister website, wxedge.com• Public affairs: -Designed and executed public outreach campaign, News 8 Mobile Weather Lab, resulting in education for schoolchildren and increased awareness about WTNH’s weather program, with 2-4 assemblies per week -Evaluated, curated, and presented weekly Community Calendar report, appearing on News 8’s newscast and online at wtnh.com• Primary fill-in weather anchor for both AM and PM weekday newscasts

Philadelphia, Pa

Created forecasts and anchored weather segments for Action News Saturday and Sunday mornings for the #1 rated TV station in Philadelphia (DMA #4)Produced weather graphics for all weather segments using WSI Weather Graphics System, Baron VIPIR Radar, and Baron Live RadarEducated local students at dozens of public and parochial schools via PowerPoint presentations Spoke on educational panels for the Broadcast Pioneers of Philadelphia and local universities Wrote and produced weekly "Green Living" segment on newscast Answered meteorology-related questions via "E-mail Erica" segment (live) and Web page (written)Interacted with viewers, representing Action News at Philadelphia-area community events including Philadelphia Flower Show, Philadelphia Auto Show, 6abc Holiday Food Drive, etc.

Anchored and produced weather forecasts Produced weather graphics for all weather segments using Weather Central Genesis Graphics SystemProduced and presented educational content to local studentsCoordinated annual CBS21 "Ask the Meteorologist" event

Anchored and produced weather forecasts Produced weather graphics for all weather segments using Meteorlogix Weather Graphics System and Barons Live RadarWrote and produced weekly "Weather Wise" segment on newscast