Erica Stafford Email & Phone Number

Paris, Ontario, CA

In this role I directly support the sales team through trade show and event planning, content creation and supplier relations. I oversee the company's digital footprint across all platforms and manage advertising and sponsorships.

St. George, Ontario, CA

• Develop, evaluate and execute internal and external communication strategies and materials in support of the long-rang plan to ensure consistency and quality of messages.
• Writes, edits and produces persuasive content while maintaining brand standards and reflecting the vision and values of the organization.

St. George, Ontario, CA

• Execute pillar of capital campaign focused on growth of Tim Hortons supplier and partner giving.
• Developed major partner recognition & stewardship program to increase donor engagement and involvement.
• Secured grant funding up to $100,000.

St. George, Ontario, CA

• Managed the re-development of Foundation’s website and maintained social media sites with regular content updates to increase profile.
• Developed from inception to production a variety of written and creative materials including signage, program resources, recruitment brochures, camper memory pieces and the organization’s annual report.
• Led monthly orientations with new Tim Hortons Restaurant Owners and corporate employees to educate them on the Foundation and their role within the organization.
• Represented the organization at fundraising events and corporate Tim Hortons functions.

Waterloo, On, CA

• Liaise with local not-for-profit organizations to match Laurier Brantford undergraduate students with suitable Board of Directors for one-year placements through Youth Leaders on Board Program.
• Developed print and online communication tools to increase awareness and participation in YLOB.

Toronto, ON, CA

• Reviewed donation requests on a monthly basis and allocated product/prizing for key charitable fundraisers in Ontario along with other sponsored events.
• Coordinated drivers’ schedules and transportation for corporate functions, the Tim Horton Children’s Foundation and numerous (150+) community groups which utilize the Courtesy Bus Program annually.
• Monitored media exposure twice daily and briefed senior colleagues on pertinent coverage.
• Coordinated sales awards and presentations for Tim Hortons regional meetings held across the chain.

London, Ontario, CA

Honours Diploma In Public Relations

Bachelor’S Degree, Media, Information & Technoculture