Erica Thompson's Location
New York City Metropolitan Area, United States, United States
Erica Thompson's Contact Details
Erica Thompson work email
- Valid
- Valid
Erica Thompson personal email
n/a
Erica Thompson phone numbers
About Erica Thompson
Marketing leader with 19 years of experience implementing and managing marketing campaigns, systems, and teams, as well as developing the processes and best practices necessary to ensure a flow of qualified leads. Exceptional communication skills and demonstrated success coordinating cross-functional, global, and remote resources to execute strategic objectives.Skills include :MarketoGoogle Adwords Google AnalyticsSEO/SEMSalesforceEloquaDemand GenerationDigital MarketingLead ManagementMarketing Automation
Erica Thompson's Current Company Details
Tesire
Demand Generation | Marketing Operations | Marketing Technology | Digital Marketing
Erica Thompson Work Experience Details
-
Chief Executive OfficerTesire Oct 2022 - PresentMarketing, operations, and design firm with the belief that every organization has the ability to scale with the right combination of information, direction, and skill.Multiple clients in various industries, including Healthcare, Education & Training, and the Financial industry. Results include:• Creating promotional campaigns that resulted in a 54% QoQ increase in leads, leading to a 45% increase in consultations• Revamped branding and marketing for flagship event which led to a 32% YoY increase in registration• Developed marketing strategy inclusive of email campaigns, Google and social ads, organic social media, and SEO that led to a 75% increase in enrollment
-
Head Of Marketing & DesignHealthfleet Feb 2021 - Oct 2022Waltham, Massachusetts, Us• Reporting to the CEO, led a team responsible for marketing automation, analytics, lead management, web, social media, PR, content, design, & sales enablement• Contributed to YOY revenue growth through the use of marketing campaigns• Implemented marketing automation and nurture strategy resulting in an increase in sales qualified leads• Overhauled advertising and social media strategy, leading to an increase in website traffic YOY -
Chief Marketing OfficerHuman Health Project Jun 2018 - Jan 2021Los Angeles, Ca, Us• Lead all aspects of the organizations’s marketing initiatives, including digital marketing, social strategy, and brand development• Develop annual marketing and communication strategy• Created marketing organization structure across three programs, with oversight of a team of 24 people spanning 3 countries • Conceptualized and implemented campaigns that resulted in a YOY increase in donations from individual donors• YOY increase in revenue due to corporate donation matching thresholds being achieved as a result of marketing campaigns• Implement comprehensive reporting and analytics tracking• Oversee marketing automation, CRM, social media, website• Manage marketing budget -
Vp, Demand GenerationHuman Health Project Jan 2018 - May 2018Los Angeles, Ca, Us
-
Director, Marketing Automation And Campaign OptimizationGartner Sep 2016 - Sep 2017Stamford, Ct, Us• Collaborate with digital marketing and content teams to build compelling digital campaign experiences that drive engagement• Collaborate with Marketing and Sales stakeholders to identify key gaps in current processes and systems• Work cross-functionally on the transition of marketing automation platform to Eloqua, as well as the development of strategy and roadmap• Collaborate closely with database team to develop touch point strategy to ensure email communications provide a positive customer experience• Develop a contact and lead nurture framework to convert prospects into leads• Work with sales and field marketing to create SLAs and buyer’s journey• Provide audience segmentation and process flow input• Create and maintain reporting dashboards and post mortems -
Director, Marketing Technology And Analytics/Marketing OperationsCa Technologies 2010 - Sep 2016San Jose, California, Us• Manage marketing automation and process management globally (Marketo)• Ensure alignment between marketing and sales for optimal lead management• Establish and track success criteria and metrics• Manage off-shore outsourced marketing automation team• Lead remote global in-house marketing automation team• Implement operational standardization and best practices in the design and execution of nurture campaigns, segmentations, and scoring • Liaise with departments involved in campaign launches (e.g.: SalesForce; web team; database team; creative team, etc.)• Oversee processes and resources involved in system integrations and enhancements• Conduct monthly meetings with integrated, field, and product marketing to review dashboards and funnel activity• Strategize with integrated marketing to turn marketing plans into executable automated campaigns• Developed and implemented governance process and documentation• Work with legal department to ensure communications follow CAN-SPAM compliance• Train marketing teams and provide documentation • Develop program templates for cloning• Manage multiple projects simultaneously -
Sr Marketing Communications ManagerCa Technologies 2008 - 2010San Jose, California, Us
-
Marketing Senior AssociateErnst & Young 2006 - 2007London, Gb• National contact for the Transaction Advisory Services (TAS) Aprimo Marketing Automation Coordinators• Executed marketing automation email campaigns (Aprimo)• Maintained TAS calendar• Managed Creative Services Department in the creation of marketing collateral• Tracked and analyzed all markets driven TAS events and communications• Coordinated the distribution of Thought Leadership and TAS marketing materials• Assisted in the planning of roundtables, including creation of collateral, maintenance of attendee list, and preparation of event site• Maintained marketing database• Developed and wrote external e-communications -
Marketing AssociateGoldberg & Connolly, Attorneys At Law 2005 - 2006• Coordinated and conducted daily meetings with high-level decision makers including Managing Partner and Director of Practice Development • Developed and maintained relationships with external vendors for printing, fulfillment and distribution of company publications, promotions, events, and collateral materials• Managed relationships with trade magazines for the insertion of firm ads • Assisted in development of monthly marketing agenda• Planned and coordinated firm sponsored seminars, receptions, and other business development events, including program development, site selection, promotion, and follow up • Designed trade association magazine and newspaper ads • Developed and designed marketing materials including firm press kit• Redesigned firm logo• Designed firm newsletter • Initiated the development of, and carried out automated email campaigns• Managed the client, prospect and new business development contact management database• Maintained and updated the firm website
-
Advertising And Promotions InternCbs News 2003 - 2003New York, Us• Selected footage for promotional videos for upcoming programs • Archived promotional tapes• Performed background research for news stories
Erica Thompson Skills
Marketing Automation
Integrated Marketing
Email Marketing
Salesforce.com
Marketing
Demand Generation
Lead Generation
Management
B2b Marketing
Marketing Communications
Product Marketing
Multi Channel Marketing
Marketing Management
Go To Market Strategy
Cross Functional Team Leadership
Marketing Operations
Saas
Best Practices
Software As A Service
Strategic Partnerships
Google Adwords
Google Analytics
Digital Marketing
Erica Thompson Education Details
-
New York UniversityGraphic Communications Management And Technology -
Briarcliffe CollegeGraphic Design
Frequently Asked Questions about Erica Thompson
What company does Erica Thompson work for?
Erica Thompson works for Tesire
What is Erica Thompson's role at the current company?
Erica Thompson's current role is Demand Generation | Marketing Operations | Marketing Technology | Digital Marketing.
What is Erica Thompson's email address?
Erica Thompson's email address is ea****@****nyu.edu
What is Erica Thompson's direct phone number?
Erica Thompson's direct phone number is +163134*****
What schools did Erica Thompson attend?
Erica Thompson attended New York University, Briarcliffe College.
What skills is Erica Thompson known for?
Erica Thompson has skills like Marketing Automation, Integrated Marketing, Email Marketing, Salesforce.com, Marketing, Demand Generation, Lead Generation, Management, B2b Marketing, Marketing Communications, Product Marketing, Multi Channel Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial