Erica Thompson Email & Phone Number

Marketing, operations, and design firm with the belief that every organization has the ability to scale with the right combination of information, direction, and skill.Multiple clients in various industries, including Healthcare, Education & Training, and the Financial industry. Results include:• Creating promotional campaigns that resulted in a 54% QoQ increase in leads, leading to a 45% increase in consultations• Revamped branding and marketing for flagship event which led to a 32% YoY increase in registration• Developed marketing strategy inclusive of email campaigns, Google and social ads, organic social media, and SEO that led to a 75% increase in enrollment

Waltham, Massachusetts, Us

• Reporting to the CEO, led a team responsible for marketing automation, analytics, lead management, web, social media, PR, content, design, & sales enablement• Contributed to YOY revenue growth through the use of marketing campaigns• Implemented marketing automation and nurture strategy resulting in an increase in sales qualified leads• Overhauled advertising and social media strategy, leading to an increase in website traffic YOY

Los Angeles, Ca, Us

• Lead all aspects of the organizations’s marketing initiatives, including digital marketing, social strategy, and brand development• Develop annual marketing and communication strategy• Created marketing organization structure across three programs, with oversight of a team of 24 people spanning 3 countries • Conceptualized and implemented campaigns that resulted in a YOY increase in donations from individual donors• YOY increase in revenue due to corporate donation matching thresholds being achieved as a result of marketing campaigns• Implement comprehensive reporting and analytics tracking• Oversee marketing automation, CRM, social media, website• Manage marketing budget

Los Angeles, Ca, Us

Stamford, Ct, Us

• Collaborate with digital marketing and content teams to build compelling digital campaign experiences that drive engagement• Collaborate with Marketing and Sales stakeholders to identify key gaps in current processes and systems• Work cross-functionally on the transition of marketing automation platform to Eloqua, as well as the development of strategy and roadmap• Collaborate closely with database team to develop touch point strategy to ensure email communications provide a positive customer experience• Develop a contact and lead nurture framework to convert prospects into leads• Work with sales and field marketing to create SLAs and buyer’s journey• Provide audience segmentation and process flow input• Create and maintain reporting dashboards and post mortems

San Jose, California, Us

• Manage marketing automation and process management globally (Marketo)• Ensure alignment between marketing and sales for optimal lead management• Establish and track success criteria and metrics• Manage off-shore outsourced marketing automation team• Lead remote global in-house marketing automation team• Implement operational standardization and best practices in the design and execution of nurture campaigns, segmentations, and scoring • Liaise with departments involved in campaign launches (e.g.: SalesForce; web team; database team; creative team, etc.)• Oversee processes and resources involved in system integrations and enhancements• Conduct monthly meetings with integrated, field, and product marketing to review dashboards and funnel activity• Strategize with integrated marketing to turn marketing plans into executable automated campaigns• Developed and implemented governance process and documentation• Work with legal department to ensure communications follow CAN-SPAM compliance• Train marketing teams and provide documentation • Develop program templates for cloning• Manage multiple projects simultaneously

San Jose, California, Us

London, Gb

• National contact for the Transaction Advisory Services (TAS) Aprimo Marketing Automation Coordinators• Executed marketing automation email campaigns (Aprimo)• Maintained TAS calendar• Managed Creative Services Department in the creation of marketing collateral• Tracked and analyzed all markets driven TAS events and communications• Coordinated the distribution of Thought Leadership and TAS marketing materials• Assisted in the planning of roundtables, including creation of collateral, maintenance of attendee list, and preparation of event site• Maintained marketing database• Developed and wrote external e-communications

• Coordinated and conducted daily meetings with high-level decision makers including Managing Partner and Director of Practice Development • Developed and maintained relationships with external vendors for printing, fulfillment and distribution of company publications, promotions, events, and collateral materials• Managed relationships with trade magazines for the insertion of firm ads • Assisted in development of monthly marketing agenda• Planned and coordinated firm sponsored seminars, receptions, and other business development events, including program development, site selection, promotion, and follow up • Designed trade association magazine and newspaper ads • Developed and designed marketing materials including firm press kit• Redesigned firm logo• Designed firm newsletter • Initiated the development of, and carried out automated email campaigns• Managed the client, prospect and new business development contact management database• Maintained and updated the firm website

New York, Us

• Selected footage for promotional videos for upcoming programs • Archived promotional tapes• Performed background research for news stories

M.A., Cum Laude, Graphic Communications Management And Technology

B.F.A., Graphic Design