Erica Jioe Email & Phone Number

Kuala Lumpur, MY

- Collaborate seamlessly with cross-functional teams, including commercial category, business development, and seller affiliate teams, resulting in a notable 20% increase in the Malay ethnic buyer segment within the platform in just 4months.- Lead the conception and implementation of strategic initiatives to address assortment completeness gaps between.

• Successfully acquires, manages, and negotiates with seller service marketplace providers to establish mutually beneficial, long-term partnerships, resulting in increased new seller onboarding and expanded product.
• Develops and executes a strategic business framework, addressing assortment gap challenges and significantly boosting platform growth.
• Organizes impactful seller gathering and training events in collaboration with service providers, empowering sellers with insights into Lazada's sales trends and strategies, converting non-Lazada sellers into active.
• Collaborates seamlessly with cross-functional teams, including commercial category, business development, and product development, ensuring the timely and effective execution of planned projects.

• Expertly manages the Seller Promotional Tools platform in Lazada Seller Center, overseeing features like Seller Voucher, Free Shipping, Flexi Combo, Business Advisor, and Store Flash Sale to empower sellers in business.
• Collaborates with regional teams for feature enhancements and User Acceptance Testing (UAT), ensuring seamless product improvements and launches.
• Works closely with internal stakeholders, including category managers and key account managers, to drive seller promotional tools adoption, enhance performance, and troubleshoot issues, while actively seeking and.
• Proactively engages with sellers, employing various methods such as livestreams, to educate and raise awareness about the significance of seller promotional tools in optimizing business performance.
• Appeared as a speaker on one of Lazada Masterclass event in 2022, providing seller training on the recently launched seller promotion tools to push for feature adoption and achieve seller education goal.

• Developed and executed a comprehensive growth strategy for the pet care category, achieving sales targets by analyzing marketing, customer data, and market conditions.
• Led and managed key partnerships with prominent pet care brands like MARS Petcare, Nestle Purina, and Royal Canin.
• Orchestrated strategic planning among brand partners, marketplace sellers, and Lazada, ensuring monthly and annual sales targets were met through joint and exclusive partnerships.
• Collaborated with internal teams, including pricing and strategy teams, to establish optimal competitive pricing based on sales trend analysis and customer behavior data.
• Managed cross-functional teams spanning warehouse, logistics, marketing, graphic design, finance, tech, e-distributors, and media agencies for successful brand and campaign launches.
• Offered valuable commercial and marketing strategy advice, utilizing data to generate impactful campaign ideas and address challenges hindering brand partner performance and growth.

• Maximized daily platform sales for key accounts by hunting and negotiating optimal sales offers, planning stock allocations, monitoring store visibility, and assisting in order delivery fulfillment.
• Developed and executed sales growth strategies, expanding product offerings to establish Lazada as Malaysia's premier one-stop-shop. Secured marketing collaborations with top accounts and regularly assessed key.
• Collaborated with cross-functional teams to spearhead campaigns and developmental initiatives, addressing operational, financial, and marketing challenges faced by merchants.

• Successfully acquired and managed 60% of specialty store partners on the platform, including leading SEA pet care retail chains like Pet Lovers Centre.
• Proficiently managed monthly sales targets, reporting, and campaign planning for current retail partners, with a focus on major grocery retailers such as Tesco Malaysia, GCH Retail Malaysia, and The Food Purveyor Sdn.
• Secured and managed significant bank partnerships, including Maybank, CIMB, Citibank, HSBC, enhancing the platform's financial ecosystem and promoting strategic collaborations.

• Provided crucial administrative support to the community and content team, successfully finalizing a deal with a merchandise supplier.
• Innovatively contributed ideas to enhance community engagement and drive new user acquisition.
• Played a key role in executing social media plans, partnership events, and community engagement initiatives.
• Led content creation and executed content seeding exercises, producing reviews for over 50 restaurants within a three-month period.
• Represented Burpple at local events, showcasing a commitment to promoting the brand and fostering community connections.

• Monitored order processes, communicated shortage and backlog reports, ensuring internal customers were informed about potential interruptions.
• Tracked orders, confirmed system lead times, and implemented cost-cutting strategies, optimizing efficiency in the supply chain.
• Ensured order compliance with supplier agreements and contracts, promptly reporting non-conformances for resolution.
• Identified and implemented efficiency improvement opportunities, contributing to streamlined operations.
• Played a key role in the consolidation, reduction, and rationalization of the local supplier base, enhancing overall supply chain effectiveness.

• Collaborated within a team to design and implement diverse marketing campaigns tailored for the Indonesian region.
• Conducted thorough research to identify potential partnerships, both offline and online, contributing to strategic collaborations.
• Played a key role in shaping the marketing strategy for new program areas, providing valuable insights and direction.
• Contributed to the planning and execution of social media content, actively generating ideas for engaging campaigns.

• Proactively addressed and resolved customer requests and complaints on a daily basis, ensuring a high level of customer satisfaction.
• Conducted basic email and written correspondence with service providers, maintaining effective communication channels.
• Validated and ensured accuracy of customer information and details, contributing to data integrity.
• Played a prominent role in the expansion and growth of the company within the Indonesian region, showcasing leadership and strategic contributions.

Master’S Degree, International Business

Bachelor’S Degree, Intercampus Student Exchange Program In Monash Clayton Campus (6 Months, Australia)

Bachelor’S Degree, Biomedical/Medical Engineering

Best graduate award - Medical Bioscience

Australian Matriculation, Science