The Oakland Girls Softball League’s (OGSL) mission is to provide organized fast pitch softball to girls between the ages of 5-14 in the Oakland, CA community with the overall goal of promoting sportsmanship, developing individual skills, encouraging friendship, and providing leadership opportunities via a fun and positive athletic experience. Self-funded through member registration and sponsorship donations, OGSL is a volunteer run, non-profit, equal opportunity organization affiliated with USA Softball, formerly the Amateur Softball Association (ASA).

Head of product design for all of Yahoo’s sports, fantasy and betting properties. I create spaces for people and products to evolve and thrive.

Leading product design for Yahoo Sports and Yahoo Fantasy sports.

visual design + UI + UX + design language + design management + mentorshipSr. Experience Designer for Yahoo's award winning fantasy sports app. In July 2015, my team and I successfully launched Yahoo's Daily Fantasy app, and we continue to build new and exciting features for both full season and daily fantasy on iOS, Android and web. Additionally, I was a lead on Yahoo's internal redesign, helping to redefine the visual style for all of Yahoo's products.As a member of Yahoo's Design Associate Steering Committee, I mentor the next generation of Yahoo's top emerging design talent.TechCrunch did a nice video piece on mobile design at Yahoo. (see below)

creative direction + editorial design + communication design + event design + identity + brandingMs. Loh Design Co. is a multi-disciplinary design firm working in service of social justice organization and non-profits who's mission align with our values of empowering underserved and marginalized communities by providing mutual aide.

I had the honor of working with the extremely talented design team at Dwell Magazine and contributed to the July/August 2013, September 2013 and the Prefab Source book special issue.

UI + UX + visual design + editorial design + art direction At WIRED, I had the honor of working with an absolutely amazing team of people who work together to create an award winning publication. During my time there, I designed for the front of the book, START and PLAY section for both print and tablet formats (iPad and Kindle Fire). Layouts for the iPad are done for both the horizontal and vertical orientations. For the Kindle Fire, we designed a vertical layout only. Specifically for tablet I was responsible for the design of the START section pages, the TOC, the section openers (aka mini TOCs), masthead and colophon. Additionally, I worked on feature stories, and occasionally a PLAY section page. Most notably, I was given the responsibility to redesign the TOC for tablet, conceived of and designed the section openers; which hadn’t existed previously, and designed the logo for the Decode section. I also worked with the design director to refine the rubric and margins for the tablet. Daily tasks would include edit and art team meetings, conferring with photo editors, art directors and the director of digital to plan out the visual and interactive assets of the layouts. Generating multiple layouts of each story in every orientation to ensure the best user experience possible. Conferring with other designers on the team to share ideas and get additional feedback. Presenting pages to the design director for approval. Pinning up pages for walk though. Consulting the production team in building better files.

creative direction + art direction + editorial design + event design + project managementAs the creative director of Hyphen magazine, I directed a team of designers and photographers. I was responsible for overseeing the brand identity of the organization at large, maintaining the design integrity of the publication, and researching and envisioning fresh new ways to engage the readership. Additionally, my responsibilities included scouting, hiring and art directing illustrators, project management, coordinating the design and printing of the magazine, and leadership. Through Hyphen, I mentored junior designers in the fields of editorial design and print media.

design direction + communication design + event design + identityAs the lead designer at SAMCAR, I directed and implemented the brand identity of the association and their nonprofit housing foundation. Projects included the rebranding the Foundation's identity, overseeing the redesign of the association's website, branding and design of supporting collateral for their four annual gala events, the design of in-house collateral and communications materials among others.

design + identity + production + packaging design During my 3 month internship at Alterpop, I worked with an award winning design team lead by Doug Akagi and Dorothy Remington, and guided by Christopher Simmons (MINE SF). I assisted senior designers in a variety of projects including business papers for the California Parks Trust, recipe cards and packaging for the SF SPCA, identity for IDS Real Estate Group, newsletter for the Nueva School, Union Bank of California employee magazine and others.

production art + advertising design + communication designAs a member of the creative team, I conceptualized and design interactive games on co-branded sites, was responsible for creating weekly promotional graphics, in-house presentation material, gaming design and art, designed logos for sub-divisions of LuckySurf and made promotional banner ads for LuckySurf and their affiliates (TV Guide, WebMD and others). I also designed creatives for a wide-range of marketing and sales needs, worked with the marketing department to track outside media buys and researched competitive sites for analysis.

marketing + communications + office managementVNU Global Media was a European publishing company, which represented business and high tech title in over 100 countries. As assistant marketing coordinator for the San Francisco office, I maintained the market research library and the publication library, updated data sheets for each of the titles VNU represented, was responsible for the proofing and corrections of listings sent to media guide publishers, created an inventory of audits and created in-house marketing collateral and contacted individual publishers for marketing requests. As office manager, I interviewed job applicants, scheduled off-site sales meetings, and made travel arrangements for the sales team, which was in addition to normal office manager tasks.